Best Selling Amazon Devices & Accessories Brands on Amazon

See the full list of Market Leaders In Amazon Amazon Devices & Accessories for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Amazon Devices & Accessories category

See which brands are leading the Amazon Devices & Accessories category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Blink	20.88%	6.45pp	2.5M	4.07%	10.75%	0.91%	$74.45	45.87%
Amazon	48.74%	0.52pp	1.8M	3.00%	2.98%	0.31%	$25.56	44.36%
ECHOGEAR	0.04%	0.02pp	672.3K	0.39%	2.05%	0.79%	$73.33	27.33%
ANGREAT	0.01%	0.00pp	2M	0.55%	5.25%	0.45%	$32.58	32.34%
TOSHIBA	0.51%	4.92pp	2.3M	3.34%	8.49%	0.66%	$69.59	12.59%
Blink	20.88%	6.45pp	2.5M	4.07%	10.75%	0.91%	$74.45	45.87%
Amazon	48.74%	0.52pp	1.8M	3.00%	2.98%	0.31%	$25.56	44.36%
ECHOGEAR	0.04%	0.02pp	672.3K	0.39%	2.05%	0.79%	$73.33	27.33%
ANGREAT	0.01%	0.00pp	2M	0.55%	5.25%	0.45%	$32.58	32.34%
TOSHIBA	0.51%	4.92pp	2.3M	3.34%	8.49%	0.66%	$69.59	12.59%
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Channels Breakdown & Performance

Understand where the top brands in the Amazon Devices & Accessories category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Blink

Amazon

ECHOGEAR

ANGREAT

TOSHIBA

Top selling sub-categories in the Amazon Devices & Accessories category

Explore the breakdown of sub-categories within the Amazon Devices & Accessories category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	93	5.48%	8.96%	1.21%	100	1.81%
	87	3.76%	2.82%	8.25%	98	9.59%
Smart TVs	Unlock full list >	15.75%	4.42%	10.00%	100	4.37%
Smart Home Security & Lighting	Unlock full list >	4.99%	9.26%	0.13%	100	9.28%
	< 50	1.01%	3.19%	6.50%	< 50	4.27%
Covers	Unlock full list >	7.31%	9.15%	14.12%	58	10.80%
	93	5.48%	8.96%	1.21%	100	1.81%
	87	3.76%	2.82%	8.25%	98	9.59%
Smart TVs	Unlock full list >	15.75%	4.42%	10.00%	100	4.37%
Smart Home Security & Lighting	Unlock full list >	4.99%	9.26%	0.13%	100	9.28%
	< 50	1.01%	3.19%	6.50%	< 50	4.27%
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Top Products on the Amazon Devices & Accessories Category

Discover the most-viewed products in the Amazon Devices & Accessories category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Amazon Fire TV Stick 4K Plus (newest model) with AI-powered Fire TV Search Wi-Fi 6 stream over 1.8 million movies and shows free & live TV find shows faster with Alexa+	...> Amazon Devices	Amazon	1.1M	=	9.86%	5.29%	100	4.10%
Amazon Fire TV Stick 4K Max streaming device with AI-powered Fire TV Search supports Wi-Fi 6E free & live TV without cable or satellite	...> Amazon Devices	Amazon	411.2K	49.64%	9.82%	1.74%	64	3.59%
Amazon Kindle Colorsoft 16 GB (newest model) – With color display and adjustable warm light – No Ads – Black	...> Amazon Devices	Amazon	389.4K	=	2.27%	6.75%	100	7.85%
Blink Outdoor 4 – Wireless smart security camera two-year battery life 1080p HD day and infrared night live view two-way talk. Sync Module Core included – 3 camera system	...> Amazon Devices	Blink	359.5K	=	1.25%	4.12%	68	0.49%
Amazon Echo Dot Max (newest model) Alexa speaker with room-filling sound and nearly 3x bass Great for living rooms and medium-sized spaces Designed for Alexa+ Graphite	...> Amazon Devices	Amazon	344.9K	=	7.11%	8.21%	< 50	8.78%
Amazon Fire TV Stick 4K Plus (newest model) with AI-powered Fire TV Search Wi-Fi 6 stream over 1.8 million movies and shows free & live TV find shows faster with Alexa+	...> Amazon Devices	Amazon	1.1M	=	9.86%	5.29%	100	4.10%
Amazon Fire TV Stick 4K Max streaming device with AI-powered Fire TV Search supports Wi-Fi 6E free & live TV without cable or satellite	...> Amazon Devices	Amazon	411.2K	49.64%	9.82%	1.74%	64	3.59%
Amazon Kindle Colorsoft 16 GB (newest model) – With color display and adjustable warm light – No Ads – Black	...> Amazon Devices	Amazon	389.4K	=	2.27%	6.75%	100	7.85%
Blink Outdoor 4 – Wireless smart security camera two-year battery life 1080p HD day and infrared night live view two-way talk. Sync Module Core included – 3 camera system	...> Amazon Devices	Blink	359.5K	=	1.25%	4.12%	68	0.49%
Amazon Echo Dot Max (newest model) Alexa speaker with room-filling sound and nearly 3x bass Great for living rooms and medium-sized spaces Designed for Alexa+ Graphite	...> Amazon Devices	Amazon	344.9K	=	7.11%	8.21%	< 50	8.78%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Amazon Devices & Accessories category on amazon.com

During 2026-04-01T00:00:00, the Amazon Devices & Accessories category on amazon.com generated a total revenue of $96M.

The leading brands in this category are Blink, Amazon, and ECHOGEAR, which stand out in terms of revenue and consumer engagement.

The top-performing product was Amazon Fire TV Stick 4K Plus (newest model) with AI-powered Fire TV Search Wi-Fi 6 stream over 1.8 million movies and shows free & live TV find shows faster with Alexa+, and it's the best-selling item in the category.