Best Selling Fragrance Brands on Amazon

See the full list of Market Leaders In Amazon Fragrance for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Fragrance category

See which brands are leading the Fragrance category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Armani Beauty	2.58%	1.05pp	1.1M	65.45%	2.80%	4.56%	$95.79	3.58%
Bella Vita Luxury	1.76%	0.72pp	514.3K	15.10%	2.06%	1.00%	$17.89	0.02%
Glossier	0.53%	0.39pp	891.2K	63.78%	1.11%	1.35%	$74.51	3.25%
YVES SAINT LAURENT	2.24%	0.38pp	839.9K	36.75%	2.77%	3.81%	$95.39	1.36%
Goda	0.69%	0.33pp	741.9K	20.56%	1.59%	3.94%	$81.25	2.83%
Armani Beauty	2.58%	1.05pp	1.1M	65.45%	2.80%	4.56%	$95.79	3.58%
Bella Vita Luxury	1.76%	0.72pp	514.3K	15.10%	2.06%	1.00%	$17.89	0.02%
Glossier	0.53%	0.39pp	891.2K	63.78%	1.11%	1.35%	$74.51	3.25%
YVES SAINT LAURENT	2.24%	0.38pp	839.9K	36.75%	2.77%	3.81%	$95.39	1.36%
Goda	0.69%	0.33pp	741.9K	20.56%	1.59%	3.94%	$81.25	2.83%
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Channels Breakdown & Performance

Understand where the top brands in the Fragrance category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Armani Beauty

Bella Vita Luxury

Glossier

YVES SAINT LAURENT

Goda

Top selling sub-categories in the Fragrance category

Explore the breakdown of sub-categories within the Fragrance category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	96	1.96%	9.51%	5.21%	93	3.42%
Eau de Parfum	< 50	7.50%	8.35%	5.73%	< 50	17.88%
Body Sprays	51	17.45%	9.75%	11.80%	92	5.69%
Eau de Toilette	82	8.02%	19.43%	2.63%	100	7.80%
Sets	99	5.04%	12.96%	2.16%	72	9.58%
Cologne	Unlock full list >	2.98%	16.16%	5.28%	98	5.85%
	< 50	3.06%	5.88%	8.25%	67	16.22%
Eau de Parfum	79	1.18%	3.00%	6.61%	100	4.14%
Eau de Toilette	< 50	6.39%	8.53%	0.85%	59	9.79%
Cologne	84	9.96%	1.04%	9.90%	67	8.62%
Body Sprays	71	9.50%	6.92%	6.40%	98	7.00%
Sets	Unlock full list >	5.33%	9.60%	8.84%	97	12.87%
Dusting Powders	Unlock full list >	9.46%	19.09%	3.20%	75	18.99%
	96	1.96%	9.51%	5.21%	93	3.42%
Eau de Parfum	< 50	7.50%	8.35%	5.73%	< 50	17.88%
Body Sprays	51	17.45%	9.75%	11.80%	92	5.69%
Eau de Toilette	82	8.02%	19.43%	2.63%	100	7.80%
Sets	99	5.04%	12.96%	2.16%	72	9.58%
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Top Products on the Fragrance Category

Discover the most-viewed products in the Fragrance category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Bellavita Luxury Honey Oud Eau de Parfum \| 100 ml (3.4 fl.oz.) \| Perfume for Men and Women \| Sweet Honey Bergamot Oud and Amber Notes	...> Eau de Parfum	Bella Vita Luxury	419.5K	75.87%	9.92%	6.93%	97	18.08%
Nautica Voyage Eau de Toilette Men's Fragrance 3.3 fl oz	...> Eau de Toilette	Nautica	389K	22.15%	10.00%	17.23%	< 50	9.39%
ARMAF club de nuit intense Man EDT Men New in Box Black 3.6 Fl Oz	...> Eau de Parfum	Armaf	329.1K	115.74%	6.83%	14.32%	< 50	9.99%
ARMAF club de nuit intense Man EDT Men New in Box Black 3.6 Fl Oz	...> Eau de Parfum	Armaf	329.1K	126.51%	6.83%	14.32%	< 50	9.99%
Lattafa Khamrah - Vanilla Warm Spicy Amber Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex 3.40 Ounce / 100 ml	...> Eau de Parfum	Lattafa	314.7K	12.80%	4.21%	9.93%	92	9.95%
Bellavita Luxury Honey Oud Eau de Parfum \| 100 ml (3.4 fl.oz.) \| Perfume for Men and Women \| Sweet Honey Bergamot Oud and Amber Notes	...> Eau de Parfum	Bella Vita Luxury	419.5K	75.87%	9.92%	6.93%	97	18.08%
Nautica Voyage Eau de Toilette Men's Fragrance 3.3 fl oz	...> Eau de Toilette	Nautica	389K	22.15%	10.00%	17.23%	< 50	9.39%
ARMAF club de nuit intense Man EDT Men New in Box Black 3.6 Fl Oz	...> Eau de Parfum	Armaf	329.1K	115.74%	6.83%	14.32%	< 50	9.99%
ARMAF club de nuit intense Man EDT Men New in Box Black 3.6 Fl Oz	...> Eau de Parfum	Armaf	329.1K	126.51%	6.83%	14.32%	< 50	9.99%
Lattafa Khamrah - Vanilla Warm Spicy Amber Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex 3.40 Ounce / 100 ml	...> Eau de Parfum	Lattafa	314.7K	12.80%	4.21%	9.93%	92	9.95%
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Top-level analysis of the Fragrance category on amazon.com

During 2026-09-01T00:00:00, the Fragrance category on amazon.com generated a total revenue of $116.4M.

The leading brands in this category are Armani Beauty, Bella Vita Luxury, and Glossier, which stand out in terms of revenue and consumer engagement.

The top-performing product was Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey Bergamot Oud and Amber Notes, and it's the best-selling item in the category.