Best Selling Hair Care Brands on Amazon

See the full list of Market Leaders In Amazon Hair Care for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Hair Care category

See which brands are leading the Hair Care category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Kitsch	1.90%	1.03pp	9.2M	116.02%	13.45%	9.62%	$13.03	0.25%
Pantene	0.71%	0.32pp	7.3M	77.90%	7.26%	6.96%	$7.10	0.11%
K18	0.57%	0.22pp	6.9M	104.70%	1.98%	9.61%	$1.80	0.01%
Native	0.29%	0.17pp	7.2M	106.56%	13.12%	3.88%	$5.04	0.24%
Norelco	0.16%	0.16pp	8.7M	35.20%	12.20%	4.98%	$11.97	0.16%
Kitsch	1.90%	1.03pp	9.2M	116.02%	13.45%	9.62%	$13.03	0.25%
Pantene	0.71%	0.32pp	7.3M	77.90%	7.26%	6.96%	$7.10	0.11%
K18	0.57%	0.22pp	6.9M	104.70%	1.98%	9.61%	$1.80	0.01%
Native	0.29%	0.17pp	7.2M	106.56%	13.12%	3.88%	$5.04	0.24%
Norelco	0.16%	0.16pp	8.7M	35.20%	12.20%	4.98%	$11.97	0.16%
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Channels Breakdown & Performance

Understand where the top brands in the Hair Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Kitsch

Pantene

K18

Native

Norelco

Top selling sub-categories in the Hair Care category

Explore the breakdown of sub-categories within the Hair Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	96	1.54%	7.12%	9.50%	64	7.08%
Shampoos	96	17.16%	9.06%	7.07%	100	1.71%
Conditioners	98	9.73%	0.84%	10.00%	66	6.32%
Shampoo & Conditioner Sets	90	16.51%	2.38%	12.69%	77	9.26%
Dry Shampoos	59	6.29%	9.55%	7.01%	78	9.53%
2-in-1 Shampoo & Conditioner	Unlock full list >	6.15%	12.59%	9.01%	78	12.50%
	90	8.43%	5.57%	9.43%	98	1.49%
Hair Sprays	< 50	4.12%	9.83%	1.61%	86	11.22%
Gels	98	10.00%	9.59%	8.26%	90	1.77%
Creams & Lotions	< 50	17.21%	13.01%	2.73%	67	13.10%
Mousses	59	1.89%	15.20%	1.21%	< 50	15.29%
Styling Treatments	Unlock full list >	7.84%	7.31%	5.12%	98	9.95%
	< 50	11.41%	4.12%	18.19%	86	5.89%
	55	16.93%	7.47%	6.11%	53	7.55%
Clips	87	5.79%	0.46%	1.31%	52	17.65%
Barrettes	Unlock full list >	4.68%	4.42%	2.27%	96	13.59%
Elastics & Ties	71	0.70%	4.95%	9.76%	99	9.78%
Headbands	98	8.04%	9.94%	0.68%	67	9.98%
Claws	87	6.22%	10.24%	4.51%	100	10.32%
Hair Pins	Unlock full list >	1.10%	3.65%	7.28%	96	8.45%
	< 50	9.12%	3.47%	9.81%	< 50	3.49%
Hair Brushes	53	9.99%	9.27%	8.37%	93	1.53%
	< 50	15.24%	4.71%	6.90%	62	6.02%
Straighteners	85	6.76%	8.87%	4.78%	99	16.14%
Curling Tongs	< 50	11.89%	6.49%	9.72%	87	6.45%
Curling Wands	88	2.66%	14.26%	1.88%	100	11.40%
Wavers	92	9.14%	7.73%	9.19%	57	7.69%
Crimpers	Unlock full list >	7.67%	17.16%	4.84%	78	17.07%
Hair Combs	98	10.16%	3.32%	6.59%	90	6.52%
	80	18.96%	2.41%	5.05%	94	9.43%
Hair Dryers	55	3.91%	9.86%	1.37%	59	10.89%
Diffusers	99	8.49%	7.12%	14.60%	89	4.00%
Dryer Attachments	97	14.45%	15.74%	0.82%	69	15.83%
Concentrator Nozzles	Unlock full list >	6.69%	8.34%	2.77%	73	9.67%
Hair Rollers	Unlock full list >	8.49%	4.77%	3.32%	95	15.84%
	< 50	7.26%	8.54%	5.41%	77	17.27%
Hair Color	74	8.35%	9.96%	0.44%	88	9.66%
Hair Mascaras & Root Touch Ups	60	3.56%	12.54%	9.06%	100	12.45%
	77	11.67%	4.91%	7.41%	99	4.99%
Color Conditioners	93	5.19%	9.18%	0.41%	58	9.20%
Color Glazes	51	5.60%	8.98%	8.04%	57	8.96%
Color Refreshing Masks	79	11.54%	5.02%	1.43%	100	18.82%
Color Correctors	Unlock full list >	4.34%	8.04%	8.97%	78	6.48%
	< 50	7.73%	4.14%	1.17%	97	9.98%
Caps, Foils & Wraps	< 50	3.84%	8.64%	6.94%	89	7.98%
Hair Color Mixing Bowls	78	9.24%	19.64%	9.72%	< 50	1.05%
Applicator Bottles	87	7.93%	15.25%	10.00%	51	2.16%
Brushes, Combs & Needles	Unlock full list >	0.96%	6.70%	10.40%	74	7.62%
Developers	Unlock full list >	3.50%	9.72%	1.69%	88	9.73%
	96	1.54%	7.12%	9.50%	64	7.08%
Shampoos	96	17.16%	9.06%	7.07%	100	1.71%
Conditioners	98	9.73%	0.84%	10.00%	66	6.32%
Shampoo & Conditioner Sets	90	16.51%	2.38%	12.69%	77	9.26%
Dry Shampoos	59	6.29%	9.55%	7.01%	78	9.53%
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Top Products on the Hair Care Category

Discover the most-viewed products in the Hair Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole Fresh Scent 7 Fl Oz	...> Shampoos	Nizoral	1.1M	18.31%	6.05%	2.27%	91	7.41%
Nutrafol Women's Balance Hair Growth Supplements Age 45+ 1-Month Bottle	...> Hair Regrowth Treatments	Nutrafol	852.6K	47.62%	18.52%	0.56%	90	6.89%
L3 Level 3 Hair Texture Powder for Men Volume Natural Look 30 g	...> Root Lifting Powders	L3	717.5K	3.89%	6.76%	15.44%	66	8.95%
The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz	...> Hair Regrowth Treatments	The Ordinary	531.5K	=	7.90%	4.10%	< 50	12.88%
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach Color Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)	...> Hair Masks	K18	515K	99.88%	3.92%	9.33%	99	9.39%
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole Fresh Scent 7 Fl Oz	...> Shampoos	Nizoral	1.1M	18.31%	6.05%	2.27%	91	7.41%
Nutrafol Women's Balance Hair Growth Supplements Age 45+ 1-Month Bottle	...> Hair Regrowth Treatments	Nutrafol	852.6K	47.62%	18.52%	0.56%	90	6.89%
L3 Level 3 Hair Texture Powder for Men Volume Natural Look 30 g	...> Root Lifting Powders	L3	717.5K	3.89%	6.76%	15.44%	66	8.95%
The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz	...> Hair Regrowth Treatments	The Ordinary	531.5K	=	7.90%	4.10%	< 50	12.88%
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach Color Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)	...> Hair Masks	K18	515K	99.88%	3.92%	9.33%	99	9.39%
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Top-level analysis of the Hair Care category on amazon.com

During 2026-09-01T00:00:00, the Hair Care category on amazon.com generated a total revenue of $852.2M.

The leading brands in this category are Kitsch, Pantene, and K18, which stand out in terms of revenue and consumer engagement.

The top-performing product was Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole Fresh Scent 7 Fl Oz, and it's the best-selling item in the category.