Best Selling Personal Care Brands on Amazon

See the full list of Market Leaders In Amazon Personal Care for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Personal Care category

See which brands are leading the Personal Care category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Native	2.38%	0.95pp	1.8M	36.43%	12.87%	25.51%	$15.50	3.23%
Carpe	2.71%	0.91pp	931.1K	18.83%	6.37%	25.10%	$14.58	0.93%
medicube	0.85%	0.85pp	787.6K	32.74%	8.51%	12.81%	$4.76	3.23%
Secret	5.83%	0.73pp	1M	32.70%	12.84%	0.49%	$15.07	2.16%
Degree	6.01%	0.59pp	1.8M	18.28%	12.85%	20.60%	$13.20	2.46%
Native	2.38%	0.95pp	1.8M	36.43%	12.87%	25.51%	$15.50	3.23%
Carpe	2.71%	0.91pp	931.1K	18.83%	6.37%	25.10%	$14.58	0.93%
medicube	0.85%	0.85pp	787.6K	32.74%	8.51%	12.81%	$4.76	3.23%
Secret	5.83%	0.73pp	1M	32.70%	12.84%	0.49%	$15.07	2.16%
Degree	6.01%	0.59pp	1.8M	18.28%	12.85%	20.60%	$13.20	2.46%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Personal Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Native

Carpe

medicube

Secret

Degree

Top selling sub-categories in the Personal Care category

Explore the breakdown of sub-categories within the Personal Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	51	10.41%	9.81%	18.91%	92	1.26%
Antiperspirant Deodorant	86	15.37%	10.11%	15.45%	64	8.63%
Deodorant	< 50	8.21%	5.91%	9.98%	78	5.75%
Antiperspirants	Unlock full list >	4.61%	0.22%	13.11%	100	3.20%
	< 50	8.93%	17.64%	4.45%	84	6.57%
	< 50	11.12%	9.97%	1.82%	78	6.95%
Shower Caps	< 50	7.12%	1.12%	3.73%	78	7.90%
Bath Sponges	63	6.56%	9.64%	6.75%	< 50	9.63%
Loofahs	99	1.24%	16.02%	0.62%	90	9.71%
Bath & Body Brushes	93	9.95%	11.43%	9.92%	81	3.06%
Exfoliating Gloves	Unlock full list >	2.31%	9.91%	2.92%	72	7.55%
	< 50	4.94%	12.94%	6.89%	< 50	4.03%
Bath Salts	67	18.25%	7.58%	14.40%	98	1.71%
Bath Bombs	78	13.88%	5.55%	15.66%	100	4.51%
Bubble Bath	59	9.02%	17.30%	4.64%	55	6.41%
Shower Steamers	< 50	9.68%	6.69%	6.36%	69	6.73%
Bath Oils	Unlock full list >	7.94%	7.95%	6.30%	81	19.02%
	74	1.69%	6.85%	1.16%	< 50	18.27%
	51	6.41%	10.20%	8.03%	92	2.22%
Aftercare Products	55	10.48%	1.81%	8.71%	91	1.88%
Tattoo Needles	66	19.07%	9.45%	4.98%	72	9.54%
Tattoo Inks	100	9.98%	0.05%	16.92%	81	8.08%
Tattoo Kits	78	13.26%	4.19%	7.74%	59	4.27%
Tattoo Machine Parts	Unlock full list >	9.94%	2.01%	14.07%	95	2.07%
	84	8.57%	7.20%	12.25%	95	2.34%
Aftercare Products	86	4.49%	2.41%	19.94%	< 50	2.33%
Piercing Kits	100	6.04%	0.15%	17.06%	83	0.08%
Piercing Needles	79	13.13%	5.87%	9.87%	< 50	5.82%
Piercing Guns	Unlock full list >	10.35%	7.21%	9.46%	90	1.78%
Scrubs & Body Treatments	Unlock full list >	0.89%	6.84%	3.50%	81	9.96%
	51	10.41%	9.81%	18.91%	92	1.26%
Antiperspirant Deodorant	86	15.37%	10.11%	15.45%	64	8.63%
Deodorant	< 50	8.21%	5.91%	9.98%	78	5.75%
Antiperspirants	Unlock full list >	4.61%	0.22%	13.11%	100	3.20%
	< 50	8.93%	17.64%	4.45%	84	6.57%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Personal Care Category

Discover the most-viewed products in the Personal Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz	...> Antiperspirant Deodorant	Secret	1M	265.08%	8.35%	8.74%	76	8.77%
Degree Men Original Antiperspirant Cool Rush Twin Pack Sweat 2 Pack 2.7 oz	...> Antiperspirant Deodorant	Degree	618.9K	95.61%	3.59%	15.59%	< 50	0.51%
Amazon Essentials Epsom Salt Soak Magnesium Sulfate USP 3 Pound 1-Pack (Previously Amazon Basics)	...> Bath Salts	Amazon Basics	551.5K	54.13%	0.33%	7.73%	75	18.22%
NeilMed NeilCleanse Piercing Aftercare Fine Mist 6.3 Fluid Ounce	...> Aftercare Products	NeilMed	547.8K	49.12%	9.53%	15.99%	63	8.89%
Degree Men UltraClear Antiperspirant Black+White Sweat & 2 Count 2.7 oz	...> Antiperspirants	Degree	505.1K	97.14%	7.21%	9.88%	93	8.54%
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz	...> Antiperspirant Deodorant	Secret	1M	265.08%	8.35%	8.74%	76	8.77%
Degree Men Original Antiperspirant Cool Rush Twin Pack Sweat 2 Pack 2.7 oz	...> Antiperspirant Deodorant	Degree	618.9K	95.61%	3.59%	15.59%	< 50	0.51%
Amazon Essentials Epsom Salt Soak Magnesium Sulfate USP 3 Pound 1-Pack (Previously Amazon Basics)	...> Bath Salts	Amazon Basics	551.5K	54.13%	0.33%	7.73%	75	18.22%
NeilMed NeilCleanse Piercing Aftercare Fine Mist 6.3 Fluid Ounce	...> Aftercare Products	NeilMed	547.8K	49.12%	9.53%	15.99%	63	8.89%
Degree Men UltraClear Antiperspirant Black+White Sweat & 2 Count 2.7 oz	...> Antiperspirants	Degree	505.1K	97.14%	7.21%	9.88%	93	8.54%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Personal Care category on amazon.com

During 2026-09-01T00:00:00, the Personal Care category on amazon.com generated a total revenue of $151.8M.

The leading brands in this category are Native, Carpe, and medicube, which stand out in terms of revenue and consumer engagement.

The top-performing product was Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz, and it's the best-selling item in the category.