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Best Selling Skin Care Brands on Amazon

See the full list of Market Leaders In Amazon Skin Care for January 1, and read the full analysis below

Last updated : January 1, 2026

Top Brands on the Skin Care category

See which brands are leading the Skin Care category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Jan 2026 vs. Jan 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
medicube3.13%2.49pp19.2M612.54%10.49%16.86%$17.297.19%
eos1.72%1.07pp18.9M609.47%9.71%10.72%$13.783.09%
The Ordinary1.23%1.00pp2.6M12.33%3.53%11.35%$16.294.95%
Dr.Melaxin0.62%0.60pp8M281.86%1.33%5.91%$5.491.47%
EQQUALBERRY0.52%0.49pp15.6M514.96%4.87%10.96%$0.902.63%
medicube3.13%2.49pp19.2M612.54%10.49%16.86%$17.297.19%
eos1.72%1.07pp18.9M609.47%9.71%10.72%$13.783.09%
The Ordinary1.23%1.00pp2.6M12.33%3.53%11.35%$16.294.95%
Dr.Melaxin0.62%0.60pp8M281.86%1.33%5.91%$5.491.47%
EQQUALBERRY0.52%0.49pp15.6M514.96%4.87%10.96%$0.902.63%

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Channels Breakdown & Performance

Understand where the top brands in the Skin Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
medicube
eos
The Ordinary
Dr.Melaxin
EQQUALBERRY

Top selling sub-categories in the Skin Care category

Explore the breakdown of sub-categories within the Skin Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Jan 2026 vs. Jan 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
8912.17%9.90%15.97%< 505.98%
8118.34%0.93%14.48%1008.79%
Serums< 508.59%10.00%4.64%< 503.91%
Masks679.31%4.02%9.73%982.94%
Pore Cleansing Strips7714.31%19.92%9.98%815.61%
Facial Peels939.84%8.75%10.24%902.35%
MicrodermabrasionUnlock full list >17.17%17.19%9.73%503.99%
< 508.39%19.48%9.40%727.37%
Face Moisturizers668.42%7.33%14.37%967.25%
Face Mists899.98%7.98%3.63%< 508.01%
Night Creams993.08%8.01%7.97%1009.71%
Face Oil9116.52%11.01%8.23%730.30%
Neck & DécolletéUnlock full list >0.78%5.42%6.80%889.97%
7610.00%10.21%8.03%582.22%
Washes791.31%4.88%4.28%5618.72%
Cloths & Towelettes< 5015.42%3.28%11.63%839.48%
Gels< 507.69%0.25%9.97%< 507.62%
Bars9911.22%3.33%9.93%979.98%
CreamsUnlock full list >2.50%8.86%4.81%9716.18%
Toners & Astringents549.62%6.70%13.35%933.08%
Sets & KitsUnlock full list >6.86%3.89%0.89%737.96%
976.12%10.79%7.80%642.63%
8317.33%2.20%18.78%1007.28%
Body Washes982.83%6.05%8.13%6516.57%
Soaps9319.21%7.94%10.43%811.03%
Hand WashUnlock full list >11.04%5.99%14.81%664.00%
767.45%0.70%5.66%5817.74%
Lotions1005.36%3.69%9.32%8112.39%
Creams9618.61%8.66%17.51%920.58%
Oils858.93%6.66%7.66%< 5017.84%
Body Butters< 500.00%19.56%2.72%917.75%
MoussesUnlock full list >6.26%12.04%2.93%< 509.72%
Sets & Kits871.79%10.00%1.06%997.82%
Body Scrubs949.61%5.42%8.74%991.63%
Body MudUnlock full list >8.58%1.73%9.97%1005.31%
1008.22%4.05%2.78%5716.68%
Balms & Moisturizers868.70%6.65%10.00%637.12%
Lip Butters9916.92%3.71%9.98%753.66%
Scrubs< 507.72%5.20%9.89%704.58%
Lip PlumpersUnlock full list >6.86%8.58%8.51%968.55%
987.12%1.26%9.88%908.91%
Masks1008.71%2.07%7.35%964.94%
Creams869.86%18.42%5.19%984.71%
Wrinkle Pads & Patches859.66%9.70%8.86%973.30%
Serums< 5018.78%15.59%9.47%< 502.99%
BalmsUnlock full list >4.56%12.63%1.54%930.93%
8217.54%1.55%13.70%< 509.01%
5311.62%5.68%15.41%724.36%
Facial Sunscreens876.09%2.87%0.34%848.51%
Body Sunscreens525.75%8.92%1.22%898.94%
Lip SunscreensUnlock full list >8.03%7.86%6.42%9619.27%
934.80%12.54%6.77%549.65%
Body Self-Tanners996.70%8.33%2.79%749.67%
Facial Self TannersUnlock full list >0.49%7.88%2.24%892.94%
After Sun968.42%7.41%6.94%10019.58%
Tanning Oils & LotionsUnlock full list >4.25%11.62%3.30%729.78%
8912.17%9.90%15.97%< 505.98%
8118.34%0.93%14.48%1008.79%
Serums< 508.59%10.00%4.64%< 503.91%
Masks679.31%4.02%9.73%982.94%
Pore Cleansing Strips7714.31%19.92%9.98%815.61%

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Top Products on the Skin Care Category

Discover the most-viewed products in the Skin Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Jan 2026 vs. Jan 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skin Care Gifts for Women | 1.19oz(34g) x 4ea
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skin Care Gifts for Women | 1.19oz(34g) x 4ea
...> Masks
BIODANCE3.3M200.52%2.20%0.48%< 5010.00%
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz
...> Lotions
eos2.7M165.38%9.56%8.92%9915.48%
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)
...> Toners & Astringents
medicube2.5M=12.44%9.83%9611.58%
Mighty Patch™ Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (36 Count)
Mighty Patch™ Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (36 Count)
...> Treatments & Masks
Mighty Patch1.9M14.14%14.87%7.33%710.48%
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz
...> Masks
medicube1.8M=5.81%14.71%10019.33%
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skin Care Gifts for Women | 1.19oz(34g) x 4ea
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skin Care Gifts for Women | 1.19oz(34g) x 4ea
...> Masks
BIODANCE3.3M200.52%2.20%0.48%< 5010.00%
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz
...> Lotions
eos2.7M165.38%9.56%8.92%9915.48%
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)
...> Toners & Astringents
medicube2.5M=12.44%9.83%9611.58%
Mighty Patch™ Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (36 Count)
Mighty Patch™ Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (36 Count)
...> Treatments & Masks
Mighty Patch1.9M14.14%14.87%7.33%710.48%
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz
...> Masks
medicube1.8M=5.81%14.71%10019.33%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
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Top-level analysis of the Skin Care category on amazon.com

During 2026-01-01T00:00:00, the Skin Care category on amazon.com generated a total revenue of $1.1B.

The leading brands in this category are medicube, eos, and The Ordinary, which stand out in terms of revenue and consumer engagement.

The top-performing product was BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skin Care Gifts for Women | 1.19oz(34g) x 4ea, and it's the best-selling item in the category.