Best Selling Health, Fitness & Dieting Brands on Amazon

See the full list of Market Leaders In Amazon Health, Fitness & Dieting for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Health, Fitness & Dieting category

See which brands are leading the Health, Fitness & Dieting category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Rocio Salas-Whalen MD	0.95%	0.95pp	23.1K	33426.09%	26.89%	=	$20.44	=
Andrew Biel	1.44%	0.44pp	16.3K	6592.20%	6.36%	=	$10.73	=
Laura Hunter LPN	1.10%	0.41pp	16.7K	9004.03%	18.58%	=	$19.77	=
James Clear	1.92%	0.32pp	21K	31587.21%	26.89%	=	$19.41	=
Milady	1.12%	0.29pp	23.1K	4466.75%	26.87%	=	$18.51	=
Rocio Salas-Whalen MD	0.95%	0.95pp	23.1K	33426.09%	26.89%	=	$20.44	=
Andrew Biel	1.44%	0.44pp	16.3K	6592.20%	6.36%	=	$10.73	=
Laura Hunter LPN	1.10%	0.41pp	16.7K	9004.03%	18.58%	=	$19.77	=
James Clear	1.92%	0.32pp	21K	31587.21%	26.89%	=	$19.41	=
Milady	1.12%	0.29pp	23.1K	4466.75%	26.87%	=	$18.51	=
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Channels Breakdown & Performance

Understand where the top brands in the Health, Fitness & Dieting category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Rocio Salas-Whalen MD

Andrew Biel

Laura Hunter LPN

James Clear

Milady

Top selling sub-categories in the Health, Fitness & Dieting category

Explore the breakdown of sub-categories within the Health, Fitness & Dieting category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	88	4.81%	8.55%	2.79%	51	2.30%
Social Psychology & Interactions	< 50	11.10%	2.87%	7.99%	69	5.69%
Counseling	80	7.02%	6.89%	5.41%	< 50	0.88%
Child Psychology	100	9.41%	8.65%	12.58%	86	4.76%
Applied Psychology	53	7.44%	6.24%	4.50%	54	3.45%
Psychotherapy, TA & NLP	Unlock full list >	1.69%	9.68%	0.74%	69	5.31%
	99	9.98%	5.67%	2.64%	53	9.37%
Meditation	52	6.49%	9.16%	5.09%	52	1.00%
Healing	95	8.74%	11.49%	3.00%	98	2.68%
Energy Healing	69	9.96%	8.39%	8.21%	66	7.43%
Herbal Remedies	98	10.87%	3.25%	9.37%	74	9.99%
Reference	Unlock full list >	13.14%	15.59%	18.54%	85	3.09%
	97	9.68%	2.46%	18.68%	77	14.59%
Anxiety	98	13.53%	0.87%	10.33%	72	6.90%
Emotions	100	5.85%	9.56%	8.86%	86	9.07%
Post-Traumatic Stress	100	9.95%	3.17%	9.48%	79	11.60%
General	93	1.31%	10.00%	4.03%	98	7.26%
Attention-Deficit/Hyperactivity	Unlock full list >	8.99%	6.91%	7.11%	< 50	7.94%
	85	1.11%	16.89%	1.23%	100	4.04%
	< 50	7.40%	9.97%	2.61%	< 50	1.17%
Breast Cancer	87	4.91%	6.80%	7.35%	100	9.41%
Brain Cancer	< 50	6.47%	2.46%	1.84%	77	17.01%
Colorectal	60	0.53%	15.45%	4.98%	< 50	3.20%
Prostate Disease	52	9.21%	0.75%	16.23%	51	17.03%
Lung Cancer	Unlock full list >	9.57%	5.59%	9.76%	67	9.42%
	63	6.92%	2.13%	15.43%	66	17.52%
Type 2	80	8.41%	5.86%	9.69%	77	9.31%
General	Unlock full list >	0.14%	9.86%	4.55%	< 50	6.62%
Pain Management	99	6.35%	0.82%	9.40%	96	9.74%
Sleep Disorders	82	4.96%	10.18%	9.90%	80	7.95%
Nervous System	Unlock full list >	5.41%	9.38%	0.91%	94	2.57%
	52	15.01%	17.90%	1.94%	87	3.19%
Pregnancy & Childbirth	< 50	7.55%	5.33%	8.43%	55	9.85%
Menopause	85	12.11%	14.96%	0.19%	< 50	5.73%
General	Unlock full list >	9.75%	2.79%	6.87%	85	14.09%
	88	4.81%	8.55%	2.79%	51	2.30%
Social Psychology & Interactions	< 50	11.10%	2.87%	7.99%	69	5.69%
Counseling	80	7.02%	6.89%	5.41%	< 50	0.88%
Child Psychology	100	9.41%	8.65%	12.58%	86	4.76%
Applied Psychology	53	7.44%	6.24%	4.50%	54	3.45%
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Top Products on the Health, Fitness & Dieting Category

Discover the most-viewed products in the Health, Fitness & Dieting category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
The Psychology of Money: Timeless lessons on wealth greed and happiness	...> Psychology & Counseling	Morgan Housel	104.3K	6.26%	8.36%	4.15%	92	16.23%
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones	...> Social Psychology & Interactions	James Clear	101.1K	37.65%	19.04%	5.13%	< 50	7.18%
Forgotten Home Apothecary : 250 Powerful Remedies at Your Fingertips	...> Reference	Dr. Nicole Apelian	95.6K	69.77%	3.44%	2.50%	80	13.97%
What to Expect When You're Expecting: (Updated in 2026)	...> Pregnancy & Childbirth	Heidi Murkoff	50.2K	22.52%	8.85%	18.88%	92	6.50%
The Untethered Soul: The Journey Beyond Yourself	...> Meditation	Michael A. Singer	36.9K	3.36%	2.09%	8.20%	92	9.00%
The Psychology of Money: Timeless lessons on wealth greed and happiness	...> Psychology & Counseling	Morgan Housel	104.3K	6.26%	8.36%	4.15%	92	16.23%
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones	...> Social Psychology & Interactions	James Clear	101.1K	37.65%	19.04%	5.13%	< 50	7.18%
Forgotten Home Apothecary : 250 Powerful Remedies at Your Fingertips	...> Reference	Dr. Nicole Apelian	95.6K	69.77%	3.44%	2.50%	80	13.97%
What to Expect When You're Expecting: (Updated in 2026)	...> Pregnancy & Childbirth	Heidi Murkoff	50.2K	22.52%	8.85%	18.88%	92	6.50%
The Untethered Soul: The Journey Beyond Yourself	...> Meditation	Michael A. Singer	36.9K	3.36%	2.09%	8.20%	92	9.00%
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Top-level analysis of the Health, Fitness & Dieting category on amazon.com

During 2026-09-01T00:00:00, the Health, Fitness & Dieting category on amazon.com generated a total revenue of $13.4M.

The leading brands in this category are Rocio Salas-Whalen MD, Andrew Biel, and Laura Hunter LPN, which stand out in terms of revenue and consumer engagement.

The top-performing product was The Psychology of Money: Timeless lessons on wealth greed and happiness, and it's the best-selling item in the category.