Best Selling Sports & Outdoors Brands on Amazon

See the full list of Market Leaders In Amazon Sports & Outdoors for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Sports & Outdoors category

See which brands are leading the Sports & Outdoors category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Steven Rinella	0.98%	0.74pp	10.2K	145.06%	12.19%	61.80%	$19.00	12.60%
DK Eyewitness	0.86%	0.65pp	9.8K	137.78%	11.26%	59.28%	$13.75	12.41%
Dave Canterbury	0.92%	0.47pp	10K	22.81%	8.90%	7.61%	$18.63	9.64%
Lonely Planet	0.71%	0.42pp	10.1K	142.25%	5.44%	56.72%	$14.04	7.96%
Keith O'Brien	0.43%	0.36pp	3.9K	55.25%	10.90%	52.89%	$17.60	12.45%
Steven Rinella	0.98%	0.74pp	10.2K	145.06%	12.19%	61.80%	$19.00	12.60%
DK Eyewitness	0.86%	0.65pp	9.8K	137.78%	11.26%	59.28%	$13.75	12.41%
Dave Canterbury	0.92%	0.47pp	10K	22.81%	8.90%	7.61%	$18.63	9.64%
Lonely Planet	0.71%	0.42pp	10.1K	142.25%	5.44%	56.72%	$14.04	7.96%
Keith O'Brien	0.43%	0.36pp	3.9K	55.25%	10.90%	52.89%	$17.60	12.45%
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Channels Breakdown & Performance

Understand where the top brands in the Sports & Outdoors category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Steven Rinella

DK Eyewitness

Dave Canterbury

Lonely Planet

Keith O'Brien

Top selling sub-categories in the Sports & Outdoors category

Explore the breakdown of sub-categories within the Sports & Outdoors category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	55	2.88%	9.64%	6.02%	58	4.91%
Football (American)	98	1.78%	5.73%	9.59%	99	11.58%
Tennis	65	3.74%	4.71%	0.03%	67	8.75%
Baseball	< 50	14.82%	4.27%	16.27%	< 50	14.20%
Golf	95	7.69%	7.33%	12.85%	94	10.83%
Soccer	Unlock full list >	0.48%	7.13%	4.11%	64	8.78%
	81	9.83%	4.19%	10.00%	100	15.98%
Excursion Guides	53	9.69%	5.14%	9.98%	90	17.07%
Camping	99	6.50%	7.38%	4.78%	91	0.01%
Instructional	Unlock full list >	7.32%	9.03%	10.40%	98	3.41%
	76	17.43%	5.84%	3.53%	57	7.46%
Basketball	67	9.33%	1.13%	16.75%	100	16.50%
	89	7.09%	15.44%	3.44%	70	2.89%
Martial Arts	90	9.75%	18.31%	5.13%	99	4.65%
Boxing	Unlock full list >	9.63%	8.24%	8.71%	72	3.40%
Soccer	74	19.10%	2.88%	9.92%	98	8.67%
Baseball	< 50	6.58%	7.80%	6.26%	90	8.83%
Football	Unlock full list >	14.49%	17.37%	1.57%	82	3.63%
	75	16.78%	5.51%	19.90%	< 50	9.73%
Running & Jogging	79	8.09%	5.57%	6.75%	100	3.06%
	< 50	12.80%	1.45%	9.62%	62	6.56%
General	Unlock full list >	2.29%	17.86%	4.37%	91	5.83%
	99	10.44%	3.45%	7.35%	91	5.33%
Equestrian	< 50	4.38%	8.77%	2.30%	81	2.80%
Racing	Unlock full list >	1.94%	17.35%	4.07%	78	5.38%
Wrestling	99	8.49%	9.89%	9.36%	78	4.13%
Archery	Unlock full list >	6.27%	15.28%	7.71%	73	12.21%
	59	19.37%	4.04%	17.30%	93	9.27%
Sports Psychology	75	6.96%	13.81%	8.25%	< 50	13.67%
Motor Sports	94	9.26%	3.22%	8.34%	62	6.56%
History of Sports	99	7.95%	11.42%	8.98%	91	2.79%
Sociology of Sports	69	6.49%	10.06%	8.08%	99	2.11%
Essays	Unlock full list >	5.50%	2.14%	2.22%	52	9.48%
	55	2.88%	9.64%	6.02%	58	4.91%
Football (American)	98	1.78%	5.73%	9.59%	99	11.58%
Tennis	65	3.74%	4.71%	0.03%	67	8.75%
Baseball	< 50	14.82%	4.27%	16.27%	< 50	14.20%
Golf	95	7.69%	7.33%	12.85%	94	10.83%
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Top Products on the Sports & Outdoors Category

Discover the most-viewed products in the Sports & Outdoors category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
USA National Parks: Lands of Wonder	...> Excursion Guides	DK Eyewitness	17.6K	216.13%	9.99%	14.98%	93	17.27%
The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance	...> Tennis	W. Timothy Gallwey	14.8K	0.88%	9.33%	6.79%	91	8.18%
Heartland: A Forgotten Place an Impossible Dream and the Miracle of Larry Bird	...> Basketball	Keith O'Brien	12.8K	=	9.93%	9.74%	94	5.39%
The Muscle Ladder: Get Jacked Using Science	...> Sports & Outdoors	Jeff Nippard	12.4K	32.68%	1.82%	4.89%	64	3.15%
The Bushcraft Boxed Set: Bushcraft 101; Advanced Bushcraft; The Bushcraft Field Guide to Trapping Gathering & Cooking in the Wild; Bushcraft First Aid (Bushcraft Survival Skills Series)	...> Archery	Dave Canterbury	11.4K	45.22%	9.49%	11.75%	71	17.88%
USA National Parks: Lands of Wonder	...> Excursion Guides	DK Eyewitness	17.6K	216.13%	9.99%	14.98%	93	17.27%
The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance	...> Tennis	W. Timothy Gallwey	14.8K	0.88%	9.33%	6.79%	91	8.18%
Heartland: A Forgotten Place an Impossible Dream and the Miracle of Larry Bird	...> Basketball	Keith O'Brien	12.8K	=	9.93%	9.74%	94	5.39%
The Muscle Ladder: Get Jacked Using Science	...> Sports & Outdoors	Jeff Nippard	12.4K	32.68%	1.82%	4.89%	64	3.15%
The Bushcraft Boxed Set: Bushcraft 101; Advanced Bushcraft; The Bushcraft Field Guide to Trapping Gathering & Cooking in the Wild; Bushcraft First Aid (Bushcraft Survival Skills Series)	...> Archery	Dave Canterbury	11.4K	45.22%	9.49%	11.75%	71	17.88%
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Top-level analysis of the Sports & Outdoors category on amazon.com

During 2026-09-01T00:00:00, the Sports & Outdoors category on amazon.com generated a total revenue of $2.4M.

The leading brands in this category are Steven Rinella, DK Eyewitness, and Dave Canterbury, which stand out in terms of revenue and consumer engagement.

The top-performing product was USA National Parks: Lands of Wonder, and it's the best-selling item in the category.