Best Selling Breads & Bakery Brands on Amazon

See the full list of Market Leaders In Amazon Breads & Bakery for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Breads & Bakery category

See which brands are leading the Breads & Bakery category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Nature's Own	2.04%	0.88pp	485.5K	96.81%	70.04%	23.76%	$4.54	18.77%
Entenmann's	2.02%	0.87pp	224.1K	28.86%	69.71%	12.80%	$3.78	17.43%
Vienna Beef	0.78%	0.63pp	441.9K	93.15%	4.93%	15.61%	$4.50	14.45%
Keebler	1.16%	0.56pp	484K	79.47%	0.80%	18.29%	$0.93	15.91%
Hero	1.29%	0.47pp	290.9K	15.87%	66.50%	14.31%	$4.51	11.40%
Nature's Own	2.04%	0.88pp	485.5K	96.81%	70.04%	23.76%	$4.54	18.77%
Entenmann's	2.02%	0.87pp	224.1K	28.86%	69.71%	12.80%	$3.78	17.43%
Vienna Beef	0.78%	0.63pp	441.9K	93.15%	4.93%	15.61%	$4.50	14.45%
Keebler	1.16%	0.56pp	484K	79.47%	0.80%	18.29%	$0.93	15.91%
Hero	1.29%	0.47pp	290.9K	15.87%	66.50%	14.31%	$4.51	11.40%
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Channels Breakdown & Performance

Understand where the top brands in the Breads & Bakery category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Nature's Own

Entenmann's

Vienna Beef

Keebler

Hero

Top selling sub-categories in the Breads & Bakery category

Explore the breakdown of sub-categories within the Breads & Bakery category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	84	15.80%	4.39%	10.00%	100	6.52%
Sandwich	51	7.09%	9.33%	5.06%	89	16.42%
Chocolate Chip	< 50	9.71%	2.51%	19.93%	70	6.81%
Chocolate	98	18.43%	0.59%	9.46%	< 50	0.52%
Wafers	96	2.14%	14.90%	1.43%	76	14.99%
Cookie Assortments	Unlock full list >	15.56%	1.60%	8.78%	97	1.68%
	97	15.32%	1.80%	8.71%	94	1.87%
	74	6.94%	9.76%	6.36%	99	9.75%
White	100	2.71%	9.86%	2.52%	83	7.79%
Sourdough	89	10.44%	6.03%	2.35%	50	19.97%
Whole Wheat	62	0.72%	10.00%	4.32%	95	10.00%
Multigrain	81	5.21%	11.33%	3.83%	< 50	11.42%
Raisin	Unlock full list >	13.22%	16.99%	0.10%	81	17.08%
	85	9.61%	6.82%	6.45%	< 50	19.15%
Tortillas	82	4.00%	7.50%	8.82%	100	6.76%
Pita	100	6.95%	9.47%	4.97%	82	9.56%
Naan	92	3.95%	12.75%	2.91%	57	12.90%
Thins	Unlock full list >	9.77%	2.13%	19.60%	58	7.02%
	97	8.13%	6.96%	5.83%	95	9.99%
Hamburger Buns	100	5.57%	9.00%	0.96%	87	9.25%
Hot Dog Buns	Unlock full list >	9.48%	19.11%	3.19%	51	19.01%
Dinner Breads	51	9.63%	3.86%	11.29%	89	3.91%
Pretzels	Unlock full list >	18.01%	12.22%	3.26%	95	12.31%
	< 50	1.85%	2.38%	4.98%	< 50	9.91%
Muffins	87	0.97%	16.36%	0.37%	100	9.38%
Bagels	69	4.98%	9.27%	0.12%	97	9.29%
English Muffins	51	7.65%	9.93%	5.51%	57	9.92%
Croissants	65	9.38%	9.76%	1.95%	< 50	9.78%
Waffles	Unlock full list >	4.90%	9.30%	0.02%	98	8.94%
	< 50	15.62%	18.75%	9.90%	< 50	4.90%
Cookie Dough	94	15.78%	15.48%	9.82%	100	7.64%
Biscuit Dough	89	9.97%	9.09%	11.86%	99	11.04%
Cinnamon Rolls	Unlock full list >	9.96%	8.25%	14.68%	< 50	0.97%
	99	10.23%	15.50%	2.11%	81	9.49%
Cheesecakes	97	1.57%	4.97%	5.75%	99	2.55%
Coffeecakes	59	17.26%	14.02%	8.47%	82	0.25%
Layer Cakes	100	8.80%	10.00%	5.28%	100	4.54%
Fruitcakes	< 50	4.58%	1.08%	8.63%	86	0.63%
Liquor Cakes	Unlock full list >	9.72%	2.42%	19.96%	91	6.86%
	84	15.80%	4.39%	10.00%	100	6.52%
Sandwich	51	7.09%	9.33%	5.06%	89	16.42%
Chocolate Chip	< 50	9.71%	2.51%	19.93%	70	6.81%
Chocolate	98	18.43%	0.59%	9.46%	< 50	0.52%
Wafers	96	2.14%	14.90%	1.43%	76	14.99%
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Top Products on the Breads & Bakery Category

Discover the most-viewed products in the Breads & Bakery category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Nabisco Snacks Variety Pack 4 Flavors Cookies & Crackers 20 Snack Packs	...> Cookie Assortments	NABISCO	119.6K	229.58%	17.38%	18.75%	96	4.29%
The Rustik Oven Sourdough Bread Bread Free From Artificial Colors and Flavors 16 Oz Loaf	...> Sourdough	The Rustik Oven	95.4K	92.78%	8.90%	6.11%	56	17.89%
Grandma's Cookies Variety Pack (Pack of 30)	...> Chocolate	Grandma's	88.4K	67.66%	3.71%	4.12%	84	10.00%
Nutella Biscuits Cookies Filled with Nutella Hazelnut Spread Sweet Snack Pack 9.7 oz	...> Chocolate	Generic	88.1K	14.43%	5.26%	4.48%	83	7.45%
Honey Stinger Organic Honey Waffle Energy Stroopwafel for Exercise Endurance and Performance Sports Nutrition for Home & Gym Pre and Post Workout 16.96 Ounces (Pack of 16)	...> Waffles	Honey Stinger	77.3K	16.03%	9.27%	5.95%	82	16.56%
Nabisco Snacks Variety Pack 4 Flavors Cookies & Crackers 20 Snack Packs	...> Cookie Assortments	NABISCO	119.6K	229.58%	17.38%	18.75%	96	4.29%
The Rustik Oven Sourdough Bread Bread Free From Artificial Colors and Flavors 16 Oz Loaf	...> Sourdough	The Rustik Oven	95.4K	92.78%	8.90%	6.11%	56	17.89%
Grandma's Cookies Variety Pack (Pack of 30)	...> Chocolate	Grandma's	88.4K	67.66%	3.71%	4.12%	84	10.00%
Nutella Biscuits Cookies Filled with Nutella Hazelnut Spread Sweet Snack Pack 9.7 oz	...> Chocolate	Generic	88.1K	14.43%	5.26%	4.48%	83	7.45%
Honey Stinger Organic Honey Waffle Energy Stroopwafel for Exercise Endurance and Performance Sports Nutrition for Home & Gym Pre and Post Workout 16.96 Ounces (Pack of 16)	...> Waffles	Honey Stinger	77.3K	16.03%	9.27%	5.95%	82	16.56%
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Top-level analysis of the Breads & Bakery category on amazon.com

During 2026-08-01T00:00:00, the Breads & Bakery category on amazon.com generated a total revenue of $75.5M.

The leading brands in this category are Nature's Own, Entenmann's, and Vienna Beef, which stand out in terms of revenue and consumer engagement.

The top-performing product was Nabisco Snacks Variety Pack 4 Flavors Cookies & Crackers 20 Snack Packs, and it's the best-selling item in the category.