Best Selling Snacks & Sweets Brands on Amazon

See the full list of Market Leaders In Amazon Snacks & Sweets for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Snacks & Sweets category

See which brands are leading the Snacks & Sweets category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Shameless	0.94%	0.58pp	636.2K	106.63%	27.76%	37.41%	$23.85	1.39%
Welch's	1.05%	0.34pp	259.4K	37.99%	1.33%	7.21%	$22.05	0.86%
ALOHA	1.02%	0.28pp	613K	22.57%	24.14%	35.09%	$23.12	0.15%
Life Savers	0.89%	0.16pp	265.6K	3.12%	24.70%	3.51%	$13.27	1.34%
Chex Mix	0.56%	0.15pp	522.7K	106.27%	25.85%	2.88%	$17.10	1.26%
Shameless	0.94%	0.58pp	636.2K	106.63%	27.76%	37.41%	$23.85	1.39%
Welch's	1.05%	0.34pp	259.4K	37.99%	1.33%	7.21%	$22.05	0.86%
ALOHA	1.02%	0.28pp	613K	22.57%	24.14%	35.09%	$23.12	0.15%
Life Savers	0.89%	0.16pp	265.6K	3.12%	24.70%	3.51%	$13.27	1.34%
Chex Mix	0.56%	0.15pp	522.7K	106.27%	25.85%	2.88%	$17.10	1.26%
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Channels Breakdown & Performance

Understand where the top brands in the Snacks & Sweets category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Shameless

Welch's

ALOHA

Life Savers

Chex Mix

Top selling sub-categories in the Snacks & Sweets category

Explore the breakdown of sub-categories within the Snacks & Sweets category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	9.01%	9.18%	5.50%	69	9.98%
	92	9.89%	12.29%	9.97%	97	3.63%
Potato	< 50	4.36%	9.39%	7.80%	75	13.97%
Tortilla	99	9.18%	3.24%	9.84%	100	3.72%
Corn	92	13.22%	5.19%	9.51%	50	9.81%
Vegetable	79	9.85%	2.15%	9.80%	95	7.71%
Pita	Unlock full list >	9.71%	9.65%	16.64%	< 50	8.41%
	80	4.04%	1.52%	13.74%	< 50	9.00%
Wheat	80	8.95%	17.59%	9.72%	< 50	6.54%
Animal	100	7.05%	4.14%	1.21%	100	7.80%
Sandwich	100	7.10%	9.66%	1.32%	92	7.75%
Graham Crackers	92	3.75%	9.89%	1.18%	97	10.63%
Assortments & Samplers	Unlock full list >	6.99%	9.01%	8.46%	69	1.34%
	85	12.68%	18.63%	6.67%	81	6.26%
High Protein	57	3.46%	9.72%	1.73%	52	9.74%
Granola	100	8.75%	7.65%	3.84%	87	18.23%
Fruit Bars	82	3.71%	9.67%	8.72%	100	8.34%
Nut Bars	100	4.36%	15.84%	6.00%	82	15.75%
Fruit & Nut	Unlock full list >	11.48%	18.79%	1.48%	< 50	18.88%
	56	5.12%	9.21%	0.31%	52	9.04%
Jerky	< 50	6.07%	15.38%	6.41%	62	15.29%
Sausage Snacks	57	8.69%	18.25%	3.90%	92	18.16%
Pork Rinds	Unlock full list >	2.17%	10.00%	0.63%	< 50	8.33%
Fruit Snacks	Unlock full list >	9.96%	9.12%	11.60%	< 50	1.37%
	68	4.45%	15.70%	6.12%	< 50	2.40%
Gummy Candy	84	8.78%	18.20%	4.12%	69	6.82%
Chewing & Bubble Gum	80	6.47%	9.04%	4.43%	100	15.52%
Hard Candy	< 50	19.15%	7.92%	15.29%	84	1.07%
Mints	95	9.77%	4.43%	9.03%	57	13.60%
Suckers & Lollipops	Unlock full list >	10.08%	6.47%	13.82%	100	3.39%
	98	3.62%	8.32%	8.76%	93	8.29%
	91	17.56%	12.01%	8.56%	72	0.47%
Candy Bars	Unlock full list >	6.07%	0.11%	17.00%	87	0.04%
Assortment Boxes	92	9.98%	16.48%	4.10%	< 50	1.80%
	80	12.52%	9.92%	8.00%	85	6.89%
Nuts	< 50	9.33%	9.99%	19.46%	72	4.91%
Fruit	66	17.69%	13.60%	8.60%	71	8.33%
Espresso Beans	98	9.80%	9.92%	16.58%	99	2.49%
Chocolate Covered Pretzels	Unlock full list >	6.01%	12.86%	8.74%	88	12.77%
Variety Packs	51	15.35%	9.56%	8.91%	93	8.04%
Candy & Chocolate Assortments	Unlock full list >	7.97%	9.91%	3.09%	96	2.38%
	99	6.65%	3.74%	9.57%	82	2.45%
Cereal	Unlock full list >	4.46%	9.53%	8.52%	81	9.44%
	99	9.01%	9.18%	5.50%	69	9.98%
	92	9.89%	12.29%	9.97%	97	3.63%
Potato	< 50	4.36%	9.39%	7.80%	75	13.97%
Tortilla	99	9.18%	3.24%	9.84%	100	3.72%
Corn	92	13.22%	5.19%	9.51%	50	9.81%
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Top Products on the Snacks & Sweets Category

Discover the most-viewed products in the Snacks & Sweets category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Frito-Lay Fun Times Mix Variety Pack 40 Count	...> Potato	Frito Lay	307.9K	58.73%	9.93%	3.35%	71	3.34%
JOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag 5 lb	...> Hard Candy	Jolly Rancher	287K	69.06%	1.69%	0.24%	95	9.49%
Frito-Lay Party Mix Variety Pack 40 Count	...> Potato	Frito Lay	241K	95.08%	8.55%	9.30%	93	1.59%
Drizzilicious Mini Rice Cakes Variety Pack- Rice Crisps Healthy Snack for Adults and Kids Flavored Rice Cakes Vegan Gluten Free Snack Allergen Free Only 90 Calories Per Bag- 0.74 oz (Pack of 12)	...> Cakes	Drizzilicious	221.1K	41.34%	6.07%	7.11%	81	5.99%
Welch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack	...> Fruit Snacks	Welch's	203.6K	42.03%	4.52%	9.25%	< 50	8.17%
Frito-Lay Fun Times Mix Variety Pack 40 Count	...> Potato	Frito Lay	307.9K	58.73%	9.93%	3.35%	71	3.34%
JOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag 5 lb	...> Hard Candy	Jolly Rancher	287K	69.06%	1.69%	0.24%	95	9.49%
Frito-Lay Party Mix Variety Pack 40 Count	...> Potato	Frito Lay	241K	95.08%	8.55%	9.30%	93	1.59%
Drizzilicious Mini Rice Cakes Variety Pack- Rice Crisps Healthy Snack for Adults and Kids Flavored Rice Cakes Vegan Gluten Free Snack Allergen Free Only 90 Calories Per Bag- 0.74 oz (Pack of 12)	...> Cakes	Drizzilicious	221.1K	41.34%	6.07%	7.11%	81	5.99%
Welch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack	...> Fruit Snacks	Welch's	203.6K	42.03%	4.52%	9.25%	< 50	8.17%
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Top-level analysis of the Snacks & Sweets category on amazon.com

During 2026-09-01T00:00:00, the Snacks & Sweets category on amazon.com generated a total revenue of $445.9M.

The leading brands in this category are Shameless, Welch's, and ALOHA, which stand out in terms of revenue and consumer engagement.

The top-performing product was Frito-Lay Fun Times Mix Variety Pack 40 Count, and it's the best-selling item in the category.