Best Selling Fan Shop Brands on Amazon

See the full list of Market Leaders In Amazon Fan Shop for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Fan Shop category

See which brands are leading the Fan Shop category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Panini	5.67%	4.19pp	620.7K	122.43%	8.78%	14.67%	$65.46	90.85%
Topps	2.42%	1.39pp	613.1K	75.48%	7.47%	9.76%	$53.17	64.17%
Rico Industries	5.19%	0.95pp	304.7K	118.45%	5.37%	12.78%	$9.68	53.01%
Desert Cactus	2.84%	0.74pp	607.1K	40.83%	5.42%	5.61%	$57.10	87.49%
NORTHWEST	2.06%	0.74pp	152.3K	33.00%	2.24%	13.08%	$15.69	65.68%
Panini	5.67%	4.19pp	620.7K	122.43%	8.78%	14.67%	$65.46	90.85%
Topps	2.42%	1.39pp	613.1K	75.48%	7.47%	9.76%	$53.17	64.17%
Rico Industries	5.19%	0.95pp	304.7K	118.45%	5.37%	12.78%	$9.68	53.01%
Desert Cactus	2.84%	0.74pp	607.1K	40.83%	5.42%	5.61%	$57.10	87.49%
NORTHWEST	2.06%	0.74pp	152.3K	33.00%	2.24%	13.08%	$15.69	65.68%
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Channels Breakdown & Performance

Understand where the top brands in the Fan Shop category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Panini

Topps

Rico Industries

Desert Cactus

NORTHWEST

Top selling sub-categories in the Fan Shop category

Explore the breakdown of sub-categories within the Fan Shop category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	73	8.79%	9.84%	4.90%	100	15.91%
T-Shirts	90	7.51%	12.83%	9.40%	93	8.58%
Jerseys	88	16.03%	18.34%	9.86%	68	4.67%
	< 50	9.16%	5.89%	19.75%	< 50	19.38%
Creepers & Rompers	53	11.81%	3.84%	9.97%	< 50	6.86%
Jerseys & Shirts	< 50	7.90%	3.54%	15.59%	< 50	16.45%
Clothing Sets	79	14.62%	6.35%	9.96%	74	5.45%
Dresses & Skirts	99	9.07%	14.49%	9.69%	91	8.02%
Bibs	Unlock full list >	17.49%	8.98%	9.68%	98	9.55%
Sweatshirts & Hoodies	83	9.70%	7.23%	8.54%	97	16.50%
Shorts	Unlock full list >	5.96%	8.31%	11.26%	79	13.65%
	< 50	13.54%	19.14%	10.00%	56	6.01%
	87	2.82%	6.06%	6.22%	98	19.05%
Baseball Caps	58	14.41%	19.81%	5.76%	< 50	9.98%
Skullies & Beanies	71	19.76%	14.36%	11.16%	< 50	9.64%
Novelty Headwear	99	9.86%	9.88%	16.06%	88	2.07%
Visors	Unlock full list >	9.49%	10.00%	10.00%	88	18.92%
Socks	89	4.94%	10.06%	8.69%	99	9.32%
Wristbands	< 50	0.34%	5.35%	6.53%	< 50	6.93%
Headbands	69	17.17%	14.11%	8.44%	< 50	8.16%
Sunglasses	Unlock full list >	9.47%	10.00%	6.39%	87	18.79%
	90	0.80%	3.04%	8.67%	99	0.03%
Trading Cards	< 50	6.00%	8.27%	0.26%	58	9.04%
Pennants	75	5.05%	7.61%	1.12%	93	7.36%
Key Chains	< 50	3.47%	8.25%	3.33%	< 50	7.20%
Pins	< 50	7.59%	12.72%	0.09%	67	8.84%
	64	9.75%	9.95%	17.03%	85	2.86%
Mini Helmets	78	14.98%	9.73%	15.84%	95	8.51%
Full Sized Helmets	Unlock full list >	6.50%	8.60%	1.00%	51	9.99%
	82	7.61%	5.05%	9.87%	58	4.33%
	89	13.81%	5.61%	6.90%	99	9.96%
Decals	75	7.83%	0.45%	9.47%	51	8.47%
Bumper Stickers	Unlock full list >	4.60%	7.37%	8.86%	100	16.15%
License Plate Frames	71	9.98%	9.67%	8.28%	< 50	16.57%
License Plate Covers	97	13.30%	7.32%	18.44%	88	7.60%
Car Magnets	< 50	6.36%	3.34%	9.46%	75	1.94%
Emblems	Unlock full list >	7.97%	9.91%	3.08%	99	6.85%
	93	15.30%	10.04%	15.52%	93	8.61%
Outdoor Flags	< 50	4.74%	9.64%	2.36%	53	7.79%
Street Signs	69	19.19%	13.80%	11.70%	90	9.54%
	92	9.77%	9.95%	7.25%	73	19.30%
Grill Accessories	Unlock full list >	9.95%	8.18%	14.88%	69	14.04%
Thermocoolers	69	18.81%	15.78%	9.80%	< 50	9.83%
Coolers	Unlock full list >	2.92%	18.33%	7.43%	100	9.99%
	73	8.79%	9.84%	4.90%	100	15.91%
T-Shirts	90	7.51%	12.83%	9.40%	93	8.58%
Jerseys	88	16.03%	18.34%	9.86%	68	4.67%
	< 50	9.16%	5.89%	19.75%	< 50	19.38%
Creepers & Rompers	53	11.81%	3.84%	9.97%	< 50	6.86%
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Top Products on the Fan Shop Category

Discover the most-viewed products in the Fan Shop category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
2026 Panini FIFA World Cup Sticker Collection Box – 50 Sticker Packs \| Amazon Exclusive Orange Parallel \| Official FIFA World Cup Trading Stickers \| Collect Trade & Complete Your Album	...> Sports Souvenirs	Panini	173.7K	=	0.75%	5.19%	88	6.46%
STANLEY Julienne Soft Cooler Bag 7.4 qt Rose Quartz	...> Coolers	Stanley 1913	75K	122.61%	4.66%	4.08%	98	9.99%
WILSON NCAA Final Four Edition Indoor/Outdoor Basketball - Size 7-29.5' Brown	...> Basketballs	WILSON	63.2K	15.90%	8.80%	3.75%	57	3.20%
Clear Backpack for Stadium Events Sports Fan Backpack Stadium Bag 12x6x11	...> Backpacks	Oraben	51.8K	12.10%	9.16%	9.54%	96	9.72%
Monopoly Panini Prizm: FIFA World Cup Trading Cards Booster Box \| Current Stars and Legends \| 2+ Players Ages 8+ \| Gifts for Soccer Fans	...> Games	Monopoly	50.2K	=	9.94%	9.15%	51	9.67%
2026 Panini FIFA World Cup Sticker Collection Box – 50 Sticker Packs \| Amazon Exclusive Orange Parallel \| Official FIFA World Cup Trading Stickers \| Collect Trade & Complete Your Album	...> Sports Souvenirs	Panini	173.7K	=	0.75%	5.19%	88	6.46%
STANLEY Julienne Soft Cooler Bag 7.4 qt Rose Quartz	...> Coolers	Stanley 1913	75K	122.61%	4.66%	4.08%	98	9.99%
WILSON NCAA Final Four Edition Indoor/Outdoor Basketball - Size 7-29.5' Brown	...> Basketballs	WILSON	63.2K	15.90%	8.80%	3.75%	57	3.20%
Clear Backpack for Stadium Events Sports Fan Backpack Stadium Bag 12x6x11	...> Backpacks	Oraben	51.8K	12.10%	9.16%	9.54%	96	9.72%
Monopoly Panini Prizm: FIFA World Cup Trading Cards Booster Box \| Current Stars and Legends \| 2+ Players Ages 8+ \| Gifts for Soccer Fans	...> Games	Monopoly	50.2K	=	9.94%	9.15%	51	9.67%
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Top-level analysis of the Fan Shop category on amazon.com

During 2026-09-01T00:00:00, the Fan Shop category on amazon.com generated a total revenue of $62.8M.

The leading brands in this category are Panini, Topps, and Rico Industries, which stand out in terms of revenue and consumer engagement.

The top-performing product was 2026 Panini FIFA World Cup Sticker Collection Box – 50 Sticker Packs | Amazon Exclusive Orange Parallel | Official FIFA World Cup Trading Stickers | Collect Trade & Complete Your Album, and it's the best-selling item in the category.