Best Selling Collectible Toys Brands on Amazon

See the full list of Market Leaders In Amazon Collectible Toys for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Collectible Toys category

See which brands are leading the Collectible Toys category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Pokémon	4.21%	4.17pp	2.5M	28318.03%	1.77%	44.94%	$68.37	18.85%
Vault X	2.29%	1.50pp	1.6M	1717.84%	1.04%	4.64%	$56.11	18.50%
Arjiekwei	2.39%	0.93pp	2.4M	17638.65%	1.76%	19.56%	$28.63	16.18%
XRACV	0.61%	0.55pp	1.8M	28290.47%	1.75%	41.13%	$41.64	11.04%
Magic The Gathering	0.57%	0.53pp	1.4M	6514.98%	0.30%	17.76%	$54.53	14.23%
Pokémon	4.21%	4.17pp	2.5M	28318.03%	1.77%	44.94%	$68.37	18.85%
Vault X	2.29%	1.50pp	1.6M	1717.84%	1.04%	4.64%	$56.11	18.50%
Arjiekwei	2.39%	0.93pp	2.4M	17638.65%	1.76%	19.56%	$28.63	16.18%
XRACV	0.61%	0.55pp	1.8M	28290.47%	1.75%	41.13%	$41.64	11.04%
Magic The Gathering	0.57%	0.53pp	1.4M	6514.98%	0.30%	17.76%	$54.53	14.23%
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Channels Breakdown & Performance

Understand where the top brands in the Collectible Toys category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Pokémon

Vault X

Arjiekwei

XRACV

Magic The Gathering

Top selling sub-categories in the Collectible Toys category

Explore the breakdown of sub-categories within the Collectible Toys category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	81	5.21%	11.33%	3.83%	< 50	11.41%
	95	17.23%	8.75%	9.72%	100	9.59%
Protective Sleeves	74	7.85%	9.45%	15.48%	78	9.50%
Albums	77	6.49%	1.31%	0.22%	81	13.14%
Cases	91	2.99%	1.02%	3.99%	74	9.73%
Screwdowns	Unlock full list >	8.44%	6.54%	6.66%	73	10.00%
Display Cases	95	1.58%	9.18%	1.12%	100	1.80%
Coin Collecting Storage	81	5.67%	10.65%	1.63%	96	8.18%
Carrying Cases	97	3.58%	8.56%	8.18%	84	9.62%
Figure Display Stands	Unlock full list >	1.02%	19.03%	1.67%	76	19.12%
	76	5.52%	2.27%	9.10%	< 50	0.65%
Statues	96	16.20%	18.17%	9.84%	81	4.57%
Bobbleheads	59	2.41%	1.68%	10.58%	98	1.45%
Busts	Unlock full list >	9.61%	9.74%	8.58%	91	7.78%
	75	16.20%	1.10%	8.96%	99	14.09%
	58	13.36%	3.43%	8.07%	79	16.94%
Non Sports	Unlock full list >	9.99%	8.69%	1.87%	100	8.71%
Stickers & Sticker Collections	Unlock full list >	9.94%	7.71%	4.25%	62	7.74%
	81	5.21%	11.33%	3.83%	< 50	11.41%
	95	17.23%	8.75%	9.72%	100	9.59%
Protective Sleeves	74	7.85%	9.45%	15.48%	78	9.50%
Albums	77	6.49%	1.31%	0.22%	81	13.14%
Cases	91	2.99%	1.02%	3.99%	74	9.73%
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Top Products on the Collectible Toys Category

Discover the most-viewed products in the Collectible Toys category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Pokémon TCG: Mega Evolution—Pitch Black Elite Trainer Box	...> Boxes	Pokémon	1.4M	=	9.18%	9.95%	68	14.75%
Pokémon TCG: Mega Greninja ex Premium Collection	...> Packs	Pokémon	317.3K	=	3.03%	9.37%	64	1.39%
Vault X 9 Pocket Zip Trading Card Binder 360 Cards Exo-Tec (Black)	...> Albums	Vault X	314.3K	=	19.13%	8.86%	< 50	16.06%
Pokemon TCG: Scarlet & Violet - Destined Rivals Elite Trainer Box - 9 Packs Accessories Promo	...> Boxes	Pokemon	218.1K	20.65%	5.67%	17.48%	99	18.51%
1000 Counts Card Sleeves Top Loaders for Trading Cards Penny Soft Sleeves Baseball Card Sleeves Protectors Fit for Sports Cards Football Game Card	...> Protective Sleeves	Kitoyz	216.8K	287.37%	13.88%	9.28%	< 50	1.20%
Pokémon TCG: Mega Evolution—Pitch Black Elite Trainer Box	...> Boxes	Pokémon	1.4M	=	9.18%	9.95%	68	14.75%
Pokémon TCG: Mega Greninja ex Premium Collection	...> Packs	Pokémon	317.3K	=	3.03%	9.37%	64	1.39%
Vault X 9 Pocket Zip Trading Card Binder 360 Cards Exo-Tec (Black)	...> Albums	Vault X	314.3K	=	19.13%	8.86%	< 50	16.06%
Pokemon TCG: Scarlet & Violet - Destined Rivals Elite Trainer Box - 9 Packs Accessories Promo	...> Boxes	Pokemon	218.1K	20.65%	5.67%	17.48%	99	18.51%
1000 Counts Card Sleeves Top Loaders for Trading Cards Penny Soft Sleeves Baseball Card Sleeves Protectors Fit for Sports Cards Football Game Card	...> Protective Sleeves	Kitoyz	216.8K	287.37%	13.88%	9.28%	< 50	1.20%
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Top-level analysis of the Collectible Toys category on amazon.com

During 2026-09-01T00:00:00, the Collectible Toys category on amazon.com generated a total revenue of $71.5M.

The leading brands in this category are Pokémon, Vault X, and Arjiekwei, which stand out in terms of revenue and consumer engagement.

The top-performing product was Pokémon TCG: Mega Evolution—Pitch Black Elite Trainer Box, and it's the best-selling item in the category.