Top Fashion and Apparel Websites Ranking in Germany

See the most visited Fashion and Apparel websites in Germany for December 2025, and read the full analysis below

Last updated : January 1, 2026

Rank	Website	Category	Rank Change
1	zalando.de	Lifestyle > Fashion and Apparel	=
2	shein.com	Lifestyle > Fashion and Apparel	=
3	bonprix.de	Lifestyle > Fashion and Apparel	=
4	vinted.de	Lifestyle > Fashion and Apparel	2
5	hm.com	Lifestyle > Fashion and Apparel	=

See full list

* Some websites ranked in the list above may contain adult content, please use caution when visiting unknown sites.

Top Fashion and Apparel Websites in Germany Ranking Analysis for December 2025

zalando.de ranked number 1 and is the most visited Fashion and Apparel website in Germany in December 2025, followed by shein.com as the runner up, and bonprix.de ranking at 3rd place as the leaders of the Fashion and Apparel websites in Germany.

Closing off the top 5 Fashion and Apparel websites ranking list in Germany are vinted.de ranked in 4th place, and hm.com at the last position for December 2025.

Come again next month for the updated website ranking & traffic analysis of the most visited Fashion and Apparel websites in Germany!

FAQs About The Top Fashion and Apparel Websites in Germany

Question: Which is the top Fashion and Apparel website in Germany?
Answer: zalando.de is the most popular Fashion and Apparel website in Germany in December 2025.

Question: Which is the 2nd most visited Fashion and Apparel website in Germany?
Answer: shein.com is the 2nd most visited Fashion and Apparel website in Germany in December 2025.

Question: What are the top 5 most popular Fashion and Apparel websites in Germany?
Answer: The top 5 most popular Fashion and Apparel websites in Germany in December 2025 are:
1. zalando.de
2. shein.com
3. bonprix.de
4. vinted.de
5. hm.com.