Top Beauty and Cosmetics Websites Ranking in United States

See the most visited Beauty and Cosmetics websites in United States for January 2026, and read the full analysis below

Last updated : February 1, 2026

Rank	Website	Category	Rank Change
1	ulta.com	Lifestyle > Beauty and Cosmetics	=
2	sephora.com	Lifestyle > Beauty and Cosmetics	=
3	bathandbodyworks.com	Lifestyle > Beauty and Cosmetics	=
4	fragrantica.com	Lifestyle > Beauty and Cosmetics	1
5	vagaro.com	Lifestyle > Beauty and Cosmetics	1

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* Some websites ranked in the list above may contain adult content, please use caution when visiting unknown sites.

Top Beauty and Cosmetics Websites in United States Ranking Analysis for January 2026

ulta.com ranked number 1 and is the most visited Beauty and Cosmetics website in United States in January 2026, followed by sephora.com as the runner up, and bathandbodyworks.com ranking at 3rd place as the leaders of the Beauty and Cosmetics websites in United States.

Closing off the top 5 Beauty and Cosmetics websites ranking list in United States are fragrantica.com ranked in 4th place, and vagaro.com at the last position for January 2026.

Come again next month for the updated website ranking & traffic analysis of the most visited Beauty and Cosmetics websites in United States!

FAQs About The Top Beauty and Cosmetics Websites in United States

Question: Which is the top Beauty and Cosmetics website in United States?
Answer: ulta.com is the most popular Beauty and Cosmetics website in United States in January 2026.

Question: Which is the 2nd most visited Beauty and Cosmetics website in United States?
Answer: sephora.com is the 2nd most visited Beauty and Cosmetics website in United States in January 2026.

Question: What are the top 5 most popular Beauty and Cosmetics websites in United States?
Answer: The top 5 most popular Beauty and Cosmetics websites in United States in January 2026 are:
1. ulta.com
2. sephora.com
3. bathandbodyworks.com
4. fragrantica.com
5. vagaro.com.