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Mills & Boon

Mills & Boon Market Share Analysis for July 2026

Mills & Boon is a romance imprint of British publisher Harlequin UK Ltd. It was founded in 1908 by Gerald Rusgrove Mills and Charles Boon as a general publisher. The company moved towards escapist fiction for women in the 1930s.

Arts & Entertainment > Books and Literature

Domainmillsandboon.co.uk

Year Founded--

Employees51 - 200

Annual Revenue$25M - $50M

Mills & Boon

Mills & Boon (including company regionals)

millsandboon.co.uk

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Mills & Boon Revenue up to July 2026 is 25M - 50M

revenue generated by Mills & Boon top domains

Mills & Boon top domains revenue over 3 years

Revenue for Mills & Boon top domains

millsandboon.co.uk25M - 50M

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Total visits to Mills & Boon's top domains

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Total visits last 3 months

Subsidiaries Breakdown

millsandboon.co.uk48.4K

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Avg. visit duration in Mills & Boon's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

millsandboon.co.uk00:01:22

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Avg. pageviews on Mills & Boon's top domains

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Average page views last 3 months

Subsidiaries Breakdown

millsandboon.co.uk2.22

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Mills & Boon top competitors by domain

Top similar sites in July 2026, ranked by their affinity

harlequin.comCompany NameHarlequinEmployees201 - 500HQCanada, TorontoAnnual revenue$200M - $500MTotal visits372.6KArts & Entertainment > Books and Literature

Top technologies used by Mills & Boon

These are the website technologies, by industry, used by Mills & Boon top domains

Payment & Currencies (21)

Cart Functionality

Advertising (13)

DoubleClick

Social (13)

Google+ Platform

Conversion & Analytics (10)

Google Analytics

More Technologies

12

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News & Signals from Mills & Boon

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NewsMills & Boon UK launches 'spicy' Afterglow series for BookTok lovers.Mills & Boon launch 'spicy' Afterglow series for BookTok lovers.

NewsMills & Boon UK launches list of titles specifically aimed at TikTok.In an attempt to attract younger romance fans, Mills & Boon will launch a new list of titles specifically aimed at TikTok users and readers aged 35 and under.

NewsBecky Slorach at Mills & Boon UK received award Inclusion Award at Romantic Novelists’ Association Industry Awards on Jan 1st '22.Mills & Boon Senior Editor Becky Slorach has won the Inclusion Award at this year’s Romantic Novelists’ Association Industry Awards.