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Smiggle Market Share Analysis for August 2026

"Smiggle Swansea All you need for school, homework & fun! Smiggle, the best kids stationery, toys, games & gifts. Stock up on school supplies like bags, pencil cases & stationery or have fun with goo, squishies & activity books. Shop online or in... More

Ecommerce & Shopping > Ecommerce and Shopping - Other

Domainsmiggle.com.au

Year Founded--

Employees201 - 500

Annual Revenue$50M - $75M

Smiggle

Smiggle (including company regionals)

smiggle.com.au

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Smiggle Revenue up to August 2026 is 50M - 75M

revenue generated by Smiggle top domains

Smiggle top domains revenue over 3 years

Revenue for Smiggle top domains

smiggle.com.au50M - 75M

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Total visits to Smiggle's top domains

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Total visits last 3 months

Subsidiaries Breakdown

smiggle.com.au127.2K

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Avg. visit duration in Smiggle's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

smiggle.com.au00:02:17

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Avg. pageviews on Smiggle's top domains

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Average page views last 3 months

Subsidiaries Breakdown

smiggle.com.au4.78

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Smiggle top competitors by domain

Top similar sites in August 2026, ranked by their affinity

kikki-k.comCompany Namekikki.KEmployees501 - 1000HQAustralia, Port MelbourneAnnual revenue$50M - $75MTotal visits249.2KLifestyle > Gifts and Flowers

Top technologies used by Smiggle

These are the website technologies, by industry, used by Smiggle top domains

Advertising (34)

DoubleClick

Conversion & Analytics (19)

Google Analytics

Payment & Currencies (15)

Cart Functionality

Social (7)

Instagram

More Technologies

10

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News & Signals from Smiggle

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NewsSmiggle Pty launched Smiggle Club loyalty programme on Jul 31st '26.It said Smiggle's strategic reset to restore brand growth remains on track, with the launch of its Smiggle Club loyalty programme in late July marking a key milestone.

NewsSmiggle Pty promoted Georgia Chewinging to managing director on Jan 1st '26.Lew made the comments as he unveiled Premier's half-year results for the 2026 financial year, where he announced interim chief operating officer Georgia Chewinging had been promoted to be Smiggle's new managing director.

NewsSmiggle Pty hires Georgia Chewing as interim chief operating officer.Smiggle interim chief operating officer Georgia Chewing has been appointed managing director of Smiggle, while Judy Coomber will become managing director of Peter Alexander, its sleepwear business.