Best Selling Pains et pâtisseries Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Pains et pâtisseries in amazon.fr for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Pains et pâtisseries category

See which brands are leading the Pains et pâtisseries category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Gerblé	20.79%	12.41pp	88.3K	58.55%	52.84%	4.89%	€5.54	31.84%
Mulino Bianco	1.66%	1.46pp	27.2K	15.42%	48.14%	4.86%	€5.06	26.90%
Felix	3.06%	1.35pp	66.5K	16.19%	51.20%	0.30%	€3.59	14.85%
Nuvolazero	1.90%	1.24pp	35K	30.76%	3.84%	2.93%	€5.38	30.43%
Générique	3.26%	1.03pp	76.9K	29.13%	12.55%	3.91%	€1.75	11.77%
Gerblé	20.79%	12.41pp	88.3K	58.55%	52.84%	4.89%	€5.54	31.84%
Mulino Bianco	1.66%	1.46pp	27.2K	15.42%	48.14%	4.86%	€5.06	26.90%
Felix	3.06%	1.35pp	66.5K	16.19%	51.20%	0.30%	€3.59	14.85%
Nuvolazero	1.90%	1.24pp	35K	30.76%	3.84%	2.93%	€5.38	30.43%
Générique	3.26%	1.03pp	76.9K	29.13%	12.55%	3.91%	€1.75	11.77%
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Channels Breakdown & Performance

Understand where the top brands in the Pains et pâtisseries category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Gerblé

Mulino Bianco

Felix

Nuvolazero

Générique

Top selling sub-categories in the Pains et pâtisseries category

Explore the breakdown of sub-categories within the Pains et pâtisseries category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	79	9.65%	7.09%	8.23%	95	16.83%
Biscuits sablés	92	7.09%	0.16%	9.30%	74	9.48%
Chocolat	< 50	5.63%	2.27%	1.00%	< 50	8.78%
Gaufrettes	< 50	2.04%	2.14%	0.68%	52	14.32%
Beurre	84	2.18%	7.00%	7.55%	88	9.84%
Pépite de chocolat	Unlock full list >	6.97%	2.15%	3.36%	96	8.78%
	95	7.08%	4.19%	1.27%	79	7.78%
Miches et pains de mie	98	8.19%	5.78%	3.61%	96	6.56%
Petits pains et buns	75	12.66%	18.65%	6.66%	51	3.42%
Pains d'épice	58	9.90%	18.46%	5.21%	80	4.73%
Pains plats	Unlock full list >	9.95%	9.12%	11.58%	100	1.38%
Gressins et Pains croquants	100	18.47%	9.91%	9.52%	92	3.19%
	99	2.34%	10.08%	7.88%	98	1.06%
Panettones	Unlock full list >	8.32%	9.97%	17.44%	< 50	3.19%
	< 50	7.12%	4.24%	1.35%	64	7.74%
Baklava	Unlock full list >	8.26%	5.88%	3.77%	97	6.47%
	79	9.65%	7.09%	8.23%	95	16.83%
Biscuits sablés	92	7.09%	0.16%	9.30%	74	9.48%
Chocolat	< 50	5.63%	2.27%	1.00%	< 50	8.78%
Gaufrettes	< 50	2.04%	2.14%	0.68%	52	14.32%
Beurre	84	2.18%	7.00%	7.55%	88	9.84%
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Top Products on the Pains et pâtisseries Category

Discover the most-viewed products in the Pains et pâtisseries category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
ST MICHEL Sablé de Retz 2x120g LOTx2	...> Biscuits	St Michel	8.8K	386.57%	10.19%	6.13%	95	3.86%
FELIX Délicieux Duos - pâtée Chat Sélection Campagne Légumes - 44 x 85 g	...> Biscuits	Felix	7.1K	50.11%	3.86%	5.70%	85	10.00%
St Michel Madeleines Moelleuses Natures en sachet individuel 250g	...> Biscuits	St Michel	7.1K	48.40%	18.66%	15.07%	51	6.35%
BONNE MAMAN Tartelettes Framboise 135 g (1 Unité)	...> Biscuits	Bonne Maman	5.3K	15.19%	1.93%	16.55%	99	4.98%
GERBLÉ – Pain aux Graines – Pain Tranché aux Graines de Tournesol Lin et Sésame – Sans Gluten & Sans Lactose – Riche en Fibres – 200 g	...> Miches et pains de mie	Gerblé	5K	151.71%	1.09%	12.81%	51	7.21%
ST MICHEL Sablé de Retz 2x120g LOTx2	...> Biscuits	St Michel	8.8K	386.57%	10.19%	6.13%	95	3.86%
FELIX Délicieux Duos - pâtée Chat Sélection Campagne Légumes - 44 x 85 g	...> Biscuits	Felix	7.1K	50.11%	3.86%	5.70%	85	10.00%
St Michel Madeleines Moelleuses Natures en sachet individuel 250g	...> Biscuits	St Michel	7.1K	48.40%	18.66%	15.07%	51	6.35%
BONNE MAMAN Tartelettes Framboise 135 g (1 Unité)	...> Biscuits	Bonne Maman	5.3K	15.19%	1.93%	16.55%	99	4.98%
GERBLÉ – Pain aux Graines – Pain Tranché aux Graines de Tournesol Lin et Sésame – Sans Gluten & Sans Lactose – Riche en Fibres – 200 g	...> Miches et pains de mie	Gerblé	5K	151.71%	1.09%	12.81%	51	7.21%
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Top-level analysis of the Pains et pâtisseries category on amazon.fr

During 2026-09-01T00:00:00, the Pains et pâtisseries category on amazon.fr generated a total revenue of €1.2M.

The leading brands in this category are Gerblé, Mulino Bianco, and Felix, which stand out in terms of revenue and consumer engagement.

The top-performing product was ST MICHEL Sablé de Retz 2x120g LOTx2, and it's the best-selling item in the category.