Best Selling Sports, Hobbies & Games Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Sports, Hobbies & Games in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Sports, Hobbies & Games category

See which brands are leading the Sports, Hobbies & Games category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Wizards of the Coast	19.62%	9.43pp	66.4K	19.16%	17.47%	322.75%	£28.46	3.87%
M. Garand	4.61%	4.60pp	41.5K	7.09%	17.43%	195.19%	£17.84	2.48%
Angas Tiernan	0.89%	0.57pp	10K	3.14%	14.33%	117.43%	£27.56	2.36%
DK	1.18%	0.48pp	66.1K	13.31%	16.98%	226.23%	£16.37	2.30%
Clarity Media	0.67%	0.46pp	12.3K	6.73%	3.72%	307.62%	£25.84	0.78%
Wizards of the Coast	19.62%	9.43pp	66.4K	19.16%	17.47%	322.75%	£28.46	3.87%
M. Garand	4.61%	4.60pp	41.5K	7.09%	17.43%	195.19%	£17.84	2.48%
Angas Tiernan	0.89%	0.57pp	10K	3.14%	14.33%	117.43%	£27.56	2.36%
DK	1.18%	0.48pp	66.1K	13.31%	16.98%	226.23%	£16.37	2.30%
Clarity Media	0.67%	0.46pp	12.3K	6.73%	3.72%	307.62%	£25.84	0.78%
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Channels Breakdown & Performance

Understand where the top brands in the Sports, Hobbies & Games category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Wizards of the Coast

M. Garand

Angas Tiernan

Clarity Media

Top selling sub-categories in the Sports, Hobbies & Games category

Explore the breakdown of sub-categories within the Sports, Hobbies & Games category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	9.66%	2.77%	9.98%	< 50	9.98%
	< 50	13.52%	15.21%	5.20%	< 50	3.41%
Brain Teasers	73	9.52%	5.46%	8.07%	71	8.74%
Crosswords	98	6.10%	9.72%	0.61%	97	0.97%
Quiz Questions	100	2.36%	9.90%	1.75%	100	0.25%
Trivia	85	18.04%	10.76%	9.33%	87	7.40%
Mathematical Games	Unlock full list >	9.19%	4.58%	7.46%	85	9.72%
Role-Playing & War Games	56	8.05%	10.00%	3.68%	53	2.34%
	70	0.06%	6.81%	7.52%	68	9.46%
Chess	96	9.96%	0.73%	9.74%	97	9.94%
Miscellaneous	74	5.91%	1.51%	9.21%	71	9.62%
Backgammon	Unlock full list >	7.03%	17.94%	12.14%	95	1.84%
Word Games	83	9.41%	5.15%	9.85%	80	9.57%
	100	12.11%	3.25%	17.48%	100	15.40%
Poker	64	5.08%	9.39%	0.86%	67	2.52%
Horse Racing	98	11.62%	17.14%	16.98%	98	1.82%
Betting Systems & Theories	Unlock full list >	6.12%	16.93%	1.08%	70	2.52%
	< 50	2.49%	16.91%	4.86%	91	6.22%
	99	6.15%	0.33%	16.14%	71	8.28%
Hiking	99	9.60%	5.87%	18.53%	< 50	18.69%
Walking	< 50	6.89%	8.68%	9.69%	98	9.11%
Camping & Woodcraft	< 50	15.40%	4.77%	15.69%	< 50	13.62%
Outdoor Survival Skills	79	5.60%	1.98%	9.07%	< 50	9.52%
Outdoor Cooking	Unlock full list >	7.16%	7.86%	12.29%	93	10.28%
Fishing	96	17.86%	7.42%	11.73%	93	1.97%
	65	14.90%	4.34%	9.63%	62	14.12%
Hunting	Unlock full list >	0.43%	7.10%	4.07%	78	8.85%
Birdwatching	Unlock full list >	11.30%	6.95%	7.67%	77	9.97%
	94	16.14%	12.59%	18.41%	71	5.69%
	75	7.31%	9.97%	2.46%	96	1.02%
Arsenal	< 50	19.10%	2.11%	15.45%	69	17.54%
Manchester City	< 50	12.69%	6.88%	2.87%	87	9.33%
Everton	93	9.96%	15.14%	8.57%	53	5.38%
Leeds United	61	14.80%	13.92%	6.35%	64	4.51%
Liverpool	Unlock full list >	9.26%	4.75%	7.58%	< 50	8.34%
	83	8.79%	3.90%	5.59%	90	12.57%
European Leagues	100	8.99%	6.30%	4.38%	77	14.11%
Premier League	Unlock full list >	9.81%	10.37%	6.69%	60	9.86%
	76	5.05%	9.20%	9.27%	67	5.87%
FIFA	89	9.89%	9.67%	8.86%	< 50	5.61%
English Football Association	< 50	8.50%	4.63%	0.56%	93	9.94%
English Football League	Unlock full list >	9.86%	10.85%	6.91%	< 50	9.38%
Football Fans	Unlock full list >	18.56%	8.98%	8.05%	97	7.52%
	78	4.78%	3.22%	8.65%	97	9.21%
Ice Hockey	65	14.66%	1.14%	19.91%	< 50	17.99%
Ice-Skating	Unlock full list >	2.99%	5.76%	7.64%	71	8.38%
	96	9.84%	2.84%	8.79%	94	9.31%
Martial Arts	71	6.45%	9.81%	8.57%	69	0.42%
Boxing	97	4.92%	9.33%	1.09%	98	2.77%
Wrestling	Unlock full list >	2.71%	16.57%	5.05%	66	6.05%
	< 50	9.66%	2.77%	9.98%	< 50	9.98%
	< 50	13.52%	15.21%	5.20%	< 50	3.41%
Brain Teasers	73	9.52%	5.46%	8.07%	71	8.74%
Crosswords	98	6.10%	9.72%	0.61%	97	0.97%
Quiz Questions	100	2.36%	9.90%	1.75%	100	0.25%
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Top Products on the Sports, Hobbies & Games Category

Discover the most-viewed products in the Sports, Hobbies & Games category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Murdle: #1 SUNDAY TIMES BESTSELLER: Solve 100 Devilishly Devious Murder Mystery Logic Puzzles (Book 1) (Murdle Puzzle Series)	...> Puzzles & Quizzes	G. T. Karber	34.4K	48.22%	0.85%	5.52%	72	7.47%
Murdoku: 80 Murder Mystery Logic Puzzles – The Perfect Gift for Puzzlers and Cosy Crime Fans!	...> Brain Teasers	M. Garand	31.3K	=	7.41%	9.71%	94	8.95%
2024 Player’s Handbook (Dungeons & Dragons Core Rulebook)	...> Role-Playing & War Games	Wizards of the Coast	30K	9.96%	6.91%	9.96%	99	15.85%
Minute Cryptic: THE INSTANT SUNDAY TIMES BESTSELLER: Over 160 Wordplay Puzzles to Decipher Unlock and Untangle	...> Brain Teasers	Angas Tiernan	15.8K	=	7.49%	19.04%	< 50	4.40%
Big Book of Brain Games: a bumper mixed puzzle book for adults containing 300 puzzles (Richardson Puzzle Books)	...> Puzzles & Quizzes	Richardson Puzzles and Games	14.3K	2.26%	16.85%	7.18%	56	9.93%
Murdle: #1 SUNDAY TIMES BESTSELLER: Solve 100 Devilishly Devious Murder Mystery Logic Puzzles (Book 1) (Murdle Puzzle Series)	...> Puzzles & Quizzes	G. T. Karber	34.4K	48.22%	0.85%	5.52%	72	7.47%
Murdoku: 80 Murder Mystery Logic Puzzles – The Perfect Gift for Puzzlers and Cosy Crime Fans!	...> Brain Teasers	M. Garand	31.3K	=	7.41%	9.71%	94	8.95%
2024 Player’s Handbook (Dungeons & Dragons Core Rulebook)	...> Role-Playing & War Games	Wizards of the Coast	30K	9.96%	6.91%	9.96%	99	15.85%
Minute Cryptic: THE INSTANT SUNDAY TIMES BESTSELLER: Over 160 Wordplay Puzzles to Decipher Unlock and Untangle	...> Brain Teasers	Angas Tiernan	15.8K	=	7.49%	19.04%	< 50	4.40%
Big Book of Brain Games: a bumper mixed puzzle book for adults containing 300 puzzles (Richardson Puzzle Books)	...> Puzzles & Quizzes	Richardson Puzzles and Games	14.3K	2.26%	16.85%	7.18%	56	9.93%
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Top-level analysis of the Sports, Hobbies & Games category on amazon.co.uk

During 2026-09-01T00:00:00, the Sports, Hobbies & Games category on amazon.co.uk generated a total revenue of £1.7M.

The leading brands in this category are Wizards of the Coast, M. Garand, and Angas Tiernan, which stand out in terms of revenue and consumer engagement.

The top-performing product was Murdle: #1 SUNDAY TIMES BESTSELLER: Solve 100 Devilishly Devious Murder Mystery Logic Puzzles (Book 1) (Murdle Puzzle Series), and it's the best-selling item in the category.