Best Selling Sports Toys & Outdoor Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Sports Toys & Outdoor in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Sports Toys & Outdoor category

See which brands are leading the Sports Toys & Outdoor category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Backyard Discovery	13.09%	9.74pp	44.5K	158.01%	6.27%	28.63%	£1110.27	79.11%
Tobogani	2.63%	1.26pp	15.3K	100.54%	6.25%	22.88%	£514.00	2.59%
AONESY	2.06%	1.23pp	40.6K	47.22%	3.69%	21.07%	£1108.83	45.81%
GYMMALL	1.01%	1.01pp	12.7K	5.98%	3.88%	16.14%	£1023.09	51.21%
Belemar	1.31%	0.91pp	31.9K	31.30%	5.98%	20.70%	£766.38	31.04%
Backyard Discovery	13.09%	9.74pp	44.5K	158.01%	6.27%	28.63%	£1110.27	79.11%
Tobogani	2.63%	1.26pp	15.3K	100.54%	6.25%	22.88%	£514.00	2.59%
AONESY	2.06%	1.23pp	40.6K	47.22%	3.69%	21.07%	£1108.83	45.81%
GYMMALL	1.01%	1.01pp	12.7K	5.98%	3.88%	16.14%	£1023.09	51.21%
Belemar	1.31%	0.91pp	31.9K	31.30%	5.98%	20.70%	£766.38	31.04%
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Channels Breakdown & Performance

Understand where the top brands in the Sports Toys & Outdoor category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Backyard Discovery

Tobogani

AONESY

GYMMALL

Belemar

Top selling sub-categories in the Sports Toys & Outdoor category

Explore the breakdown of sub-categories within the Sports Toys & Outdoor category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	6.54%	3.58%	9.53%	53	2.25%
	< 50	1.86%	15.24%	1.18%	78	10.45%
Swim Rings	99	4.58%	9.26%	7.60%	76	2.84%
Dive Rings & Toys	100	0.13%	9.99%	4.79%	87	6.19%
Swim Noodles	61	0.28%	7.93%	13.72%	94	7.85%
Pool Water Slides	Unlock full list >	2.17%	9.76%	6.34%	56	4.61%
Water Pistols	100	9.42%	7.87%	9.82%	69	9.84%
Paddling Pools	< 50	8.60%	3.79%	17.53%	< 50	5.77%
	98	11.33%	6.30%	19.58%	86	7.13%
Inflatable Ride-Ons	92	1.96%	15.12%	1.27%	98	10.57%
Pool Rafts	Unlock full list >	0.09%	9.99%	4.82%	66	9.99%
Water Balloons	Unlock full list >	2.44%	18.91%	3.35%	88	5.10%
	< 50	8.81%	9.97%	3.50%	98	9.97%
Bubble Makers	61	3.43%	0.81%	11.76%	< 50	2.29%
Bubble Solution	Unlock full list >	0.47%	9.96%	5.23%	89	9.95%
	96	4.86%	8.95%	8.09%	95	8.92%
Sand & Beach Toys	64	8.32%	7.60%	14.08%	< 50	3.68%
Sand & Water Tables	57	3.78%	8.60%	3.09%	< 50	7.35%
Sandboxes	Unlock full list >	9.16%	4.95%	8.84%	100	5.39%
	64	4.99%	1.60%	8.84%	86	0.09%
Kites	52	7.40%	7.76%	4.14%	90	9.87%
Boomerangs	Unlock full list >	18.53%	15.84%	9.51%	81	3.15%
	95	4.94%	9.28%	0.06%	96	9.30%
Foam Blasters	66	8.76%	18.33%	3.84%	< 50	18.24%
Foam Ammunition	< 50	3.47%	9.72%	1.72%	86	8.21%
Foam Blaster Sets	< 50	6.91%	8.17%	3.18%	70	8.20%
Vests	Unlock full list >	14.94%	15.25%	1.18%	< 50	15.34%
	< 50	6.54%	3.58%	9.53%	53	2.25%
	< 50	1.86%	15.24%	1.18%	78	10.45%
Swim Rings	99	4.58%	9.26%	7.60%	76	2.84%
Dive Rings & Toys	100	0.13%	9.99%	4.79%	87	6.19%
Swim Noodles	61	0.28%	7.93%	13.72%	94	7.85%
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Top Products on the Sports Toys & Outdoor Category

Discover the most-viewed products in the Sports Toys & Outdoor category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Alintor 2 Pack Inflatable Pool Floats Pool Inflatables for Adults	...> Pool Rafts	Alintor	53.3K	221.64%	6.97%	9.95%	60	9.48%
Intex Giant Tyre Swim Ring 91cm Inflatable Pool Tube with Realistic Car Tyre Print Black Water Float for Summer Pool and Beach Use Max 60kg	...> Swim Rings	Intex	42.9K	=	10.64%	8.53%	< 50	2.94%
Belemar Upgraded Rechargeable Bubble Machine Outdoor Toys for Kids Parties	...> Bubble Makers	Belemar	40.4K	23.33%	12.48%	2.79%	99	1.02%
HappyGoLucky Kids Toys Age 3-12 Rockets Toys for 4-10 Year Old Boys 3-9 Year Old Boys Girls Gifts Rocket Toy Launcher Boys Age 5 6 7 Outdoor Garden Game Birthday Gifts for Kids	...> Kites & Flying Toys	HappyGoLucky	35.6K	=	3.61%	19.74%	97	9.72%
Kids Toys for 3-9 Years Old Boys Garden Games 3-9 Years Old Boys Girls Gift Outdoor Toy Kids Garden Toys Age 3-9 Years Old Boys Stomp Kites Rocket Toys Launcher for Kids Girls Birthday Presents	...> Sports Toys & Outdoor	Anginne	34K	76.21%	9.99%	2.19%	90	13.40%
Alintor 2 Pack Inflatable Pool Floats Pool Inflatables for Adults	...> Pool Rafts	Alintor	53.3K	221.64%	6.97%	9.95%	60	9.48%
Intex Giant Tyre Swim Ring 91cm Inflatable Pool Tube with Realistic Car Tyre Print Black Water Float for Summer Pool and Beach Use Max 60kg	...> Swim Rings	Intex	42.9K	=	10.64%	8.53%	< 50	2.94%
Belemar Upgraded Rechargeable Bubble Machine Outdoor Toys for Kids Parties	...> Bubble Makers	Belemar	40.4K	23.33%	12.48%	2.79%	99	1.02%
HappyGoLucky Kids Toys Age 3-12 Rockets Toys for 4-10 Year Old Boys 3-9 Year Old Boys Girls Gifts Rocket Toy Launcher Boys Age 5 6 7 Outdoor Garden Game Birthday Gifts for Kids	...> Kites & Flying Toys	HappyGoLucky	35.6K	=	3.61%	19.74%	97	9.72%
Kids Toys for 3-9 Years Old Boys Garden Games 3-9 Years Old Boys Girls Gift Outdoor Toy Kids Garden Toys Age 3-9 Years Old Boys Stomp Kites Rocket Toys Launcher for Kids Girls Birthday Presents	...> Sports Toys & Outdoor	Anginne	34K	76.21%	9.99%	2.19%	90	13.40%
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Top-level analysis of the Sports Toys & Outdoor category on amazon.co.uk

During 2026-09-01T00:00:00, the Sports Toys & Outdoor category on amazon.co.uk generated a total revenue of £23.7M.

The leading brands in this category are Backyard Discovery, Tobogani, and AONESY, which stand out in terms of revenue and consumer engagement.

The top-performing product was Alintor 2 Pack Inflatable Pool Floats Pool Inflatables for Adults, and it's the best-selling item in the category.