Best Selling Frozen Brands on Amazon

See the full list of Market Leaders In Amazon Frozen for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Frozen category

See which brands are leading the Frozen category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Nebraska Star Beef	4.98%	3.34pp	39.3K	313.71%	56.99%	21.19%	$191.80	2.28%
HRVST CHEF'S MARKET	1.60%	1.43pp	18K	128.25%	2.46%	14.74%	$45.64	0.03%
Generic	2.22%	1.12pp	19.4K	86.64%	26.88%	16.55%	$168.00	1.15%
Salutem Vita	2.20%	1.11pp	28K	70.69%	29.47%	1.31%	$69.44	1.72%
Ninja	1.22%	1.10pp	16.1K	221.26%	18.80%	18.54%	$191.35	2.28%
Nebraska Star Beef	4.98%	3.34pp	39.3K	313.71%	56.99%	21.19%	$191.80	2.28%
HRVST CHEF'S MARKET	1.60%	1.43pp	18K	128.25%	2.46%	14.74%	$45.64	0.03%
Generic	2.22%	1.12pp	19.4K	86.64%	26.88%	16.55%	$168.00	1.15%
Salutem Vita	2.20%	1.11pp	28K	70.69%	29.47%	1.31%	$69.44	1.72%
Ninja	1.22%	1.10pp	16.1K	221.26%	18.80%	18.54%	$191.35	2.28%
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Channels Breakdown & Performance

Understand where the top brands in the Frozen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Nebraska Star Beef

HRVST CHEF'S MARKET

Generic

Salutem Vita

Ninja

Top selling sub-categories in the Frozen category

Explore the breakdown of sub-categories within the Frozen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	1.90%	6.88%	4.94%	69	5.41%
Ice Cream	70	8.00%	5.49%	3.15%	< 50	6.81%
Popsicles & Juice Bars	68	8.05%	9.93%	3.26%	< 50	6.75%
Plant-Based Ice Cream & Novelties	98	14.90%	9.47%	7.63%	99	1.56%
Ice Cream & Soft Serve Mixes	66	6.25%	8.78%	8.30%	< 50	1.55%
Gelato	Unlock full list >	1.64%	2.46%	6.91%	100	3.74%
	97	7.71%	9.85%	2.50%	100	1.81%
Chicken & Turkey	71	8.68%	10.00%	4.93%	66	5.80%
Meatless	51	8.52%	16.98%	4.38%	75	3.87%
Beef	71	16.85%	11.32%	8.34%	< 50	0.06%
Kids	62	9.40%	9.88%	7.49%	67	4.21%
Fish & Seafood	Unlock full list >	19.73%	14.13%	9.15%	98	2.01%
	73	9.47%	10.00%	18.75%	91	4.30%
	61	6.71%	0.88%	15.66%	100	0.95%
Nuggets & Tenders	51	14.39%	20.00%	9.97%	56	5.57%
Breast & Cutlets	60	8.80%	9.86%	18.36%	< 50	6.83%
Wings	Unlock full list >	17.12%	8.64%	8.21%	96	9.61%
Sausage & Bacon	< 50	8.77%	14.17%	9.64%	< 50	8.14%
Burgers & Patties	99	19.86%	11.49%	9.18%	98	2.10%
Meatballs	< 50	19.61%	1.43%	9.66%	76	10.78%
Beef	Unlock full list >	9.89%	1.25%	18.49%	54	1.18%
	82	1.06%	6.32%	5.59%	59	6.03%
Mixed Vegetables	61	5.62%	13.81%	2.37%	83	1.79%
Broccoli	72	10.89%	5.70%	5.76%	67	4.99%
Beans & Peas	70	4.81%	8.62%	2.06%	< 50	2.64%
Corn	51	7.58%	9.81%	2.24%	75	7.29%
Spinach & Greens	Unlock full list >	11.01%	19.64%	5.83%	91	5.38%
	65	19.02%	15.36%	9.42%	85	2.84%
Waffles	98	8.42%	9.72%	17.12%	87	7.96%
	84	9.74%	7.33%	17.11%	80	2.93%
French Toast	100	18.23%	13.07%	8.76%	92	8.50%
Pancakes	Unlock full list >	9.22%	9.97%	20.00%	< 50	5.38%
Pastries	90	18.88%	10.30%	9.45%	87	9.27%
	97	16.05%	18.32%	9.86%	85	4.65%
Muffins	77	13.21%	18.79%	10.00%	93	6.18%
Bagels	Unlock full list >	9.95%	9.19%	11.45%	< 50	10.62%
Eggs	Unlock full list >	10.43%	15.91%	9.86%	< 50	7.47%
	< 50	1.90%	6.88%	4.94%	69	5.41%
Ice Cream	70	8.00%	5.49%	3.15%	< 50	6.81%
Popsicles & Juice Bars	68	8.05%	9.93%	3.26%	< 50	6.75%
Plant-Based Ice Cream & Novelties	98	14.90%	9.47%	7.63%	99	1.56%
Ice Cream & Soft Serve Mixes	66	6.25%	8.78%	8.30%	< 50	1.55%
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Top Products on the Frozen Category

Discover the most-viewed products in the Frozen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Just Bare Lightly Breaded Chicken Breast Strips \| Fully Cooked \| 16G Protein \|Frozen \| 1.50 LB	...> Breast & Cutlets	Just Bare	75.1K	107.88%	10.91%	4.81%	59	1.55%
Wyler's Authentic Italian Ice Freezer Pops Variety Pack 96 Count	...> Popsicles & Juice Bars	Wyler's	62.4K	63.42%	3.98%	0.98%	< 50	9.86%
Amazon Fresh Brand Wild Caught Pink Salmon Skinless Fillet Portions Frozen Sustainably Sourced Phosphate Free 1 Lb	...> Frozen Fish	Amazon Fresh	62.3K	31.38%	2.38%	13.85%	90	8.23%
Food for Life Organic Ezekiel 4:9 Bread 24 Ounce	...> Bread & Dough	Food for Life	57.1K	85.80%	9.76%	3.06%	98	7.20%
Fla-Vor-Ice Popsicle Variety Pack Ice Pops Assorted Flavors 100 Count	...> Popsicles & Juice Bars	Fla-Vor-Ice	51.5K	76.83%	12.46%	4.49%	< 50	7.96%
Just Bare Lightly Breaded Chicken Breast Strips \| Fully Cooked \| 16G Protein \|Frozen \| 1.50 LB	...> Breast & Cutlets	Just Bare	75.1K	107.88%	10.91%	4.81%	59	1.55%
Wyler's Authentic Italian Ice Freezer Pops Variety Pack 96 Count	...> Popsicles & Juice Bars	Wyler's	62.4K	63.42%	3.98%	0.98%	< 50	9.86%
Amazon Fresh Brand Wild Caught Pink Salmon Skinless Fillet Portions Frozen Sustainably Sourced Phosphate Free 1 Lb	...> Frozen Fish	Amazon Fresh	62.3K	31.38%	2.38%	13.85%	90	8.23%
Food for Life Organic Ezekiel 4:9 Bread 24 Ounce	...> Bread & Dough	Food for Life	57.1K	85.80%	9.76%	3.06%	98	7.20%
Fla-Vor-Ice Popsicle Variety Pack Ice Pops Assorted Flavors 100 Count	...> Popsicles & Juice Bars	Fla-Vor-Ice	51.5K	76.83%	12.46%	4.49%	< 50	7.96%
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Top-level analysis of the Frozen category on amazon.com

During 2026-09-01T00:00:00, the Frozen category on amazon.com generated a total revenue of $86.3M.

The leading brands in this category are Nebraska Star Beef, HRVST CHEF'S MARKET, and Generic, which stand out in terms of revenue and consumer engagement.

The top-performing product was Just Bare Lightly Breaded Chicken Breast Strips | Fully Cooked | 16G Protein |Frozen | 1.50 LB, and it's the best-selling item in the category.