Best Selling Sports & Outdoor Play Brands on Amazon

See the full list of Market Leaders In Amazon Sports & Outdoor Play for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Sports & Outdoor Play category

See which brands are leading the Sports & Outdoor Play category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
QPAU	0.43%	0.30pp	313.1K	286.80%	9.35%	27.78%	$22.50	35.94%
SPYRA	0.24%	0.21pp	275K	185.47%	7.58%	13.17%	$17.77	25.58%
John Deere	0.22%	0.20pp	45.7K	260.47%	5.93%	27.54%	$20.72	28.58%
ShinyRelief	0.21%	0.17pp	245.3K	113.85%	6.11%	14.46%	$16.59	13.66%
FBSPORT	0.46%	0.16pp	307K	218.15%	6.74%	10.09%	$20.36	32.29%
QPAU	0.43%	0.30pp	313.1K	286.80%	9.35%	27.78%	$22.50	35.94%
SPYRA	0.24%	0.21pp	275K	185.47%	7.58%	13.17%	$17.77	25.58%
John Deere	0.22%	0.20pp	45.7K	260.47%	5.93%	27.54%	$20.72	28.58%
ShinyRelief	0.21%	0.17pp	245.3K	113.85%	6.11%	14.46%	$16.59	13.66%
FBSPORT	0.46%	0.16pp	307K	218.15%	6.74%	10.09%	$20.36	32.29%
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Channels Breakdown & Performance

Understand where the top brands in the Sports & Outdoor Play category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

QPAU

SPYRA

John Deere

ShinyRelief

FBSPORT

Top selling sub-categories in the Sports & Outdoor Play category

Explore the breakdown of sub-categories within the Sports & Outdoor Play category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	67	6.66%	3.75%	9.57%	88	2.47%
	96	8.31%	9.97%	3.91%	100	6.39%
Inflatable Ride-ons	98	9.38%	9.88%	7.39%	99	4.27%
Pool Rafts	Unlock full list >	19.63%	14.02%	9.13%	61	1.94%
	86	4.58%	7.28%	1.77%	64	6.61%
Dive Rings & Toys	97	6.05%	2.81%	0.41%	83	8.54%
Swim Rings	80	7.23%	9.70%	1.55%	57	7.64%
Swim Noodles	92	6.01%	11.22%	9.02%	95	9.04%
Inflatable Water Slides	Unlock full list >	12.83%	7.51%	6.74%	100	3.28%
Squirt Guns	79	7.36%	4.58%	1.80%	95	7.51%
Beach Balls	61	8.26%	5.88%	3.78%	< 50	6.46%
Water Balloons	Unlock full list >	6.79%	3.79%	0.76%	60	8.02%
	93	13.41%	18.79%	4.87%	74	9.92%
Toy Basketball	< 50	2.93%	7.65%	3.73%	59	6.91%
	96	2.56%	7.25%	7.03%	100	10.00%
Playground Balls	96	9.16%	9.64%	19.77%	< 50	0.31%
Kickballs	70	2.66%	16.17%	0.35%	< 50	8.86%
Dodgeballs	Unlock full list >	9.10%	7.22%	6.28%	95	4.98%
Toy Football	96	8.50%	9.72%	4.34%	54	14.95%
Toy Baseball	79	7.47%	9.19%	2.54%	100	12.13%
Toy Soccer	Unlock full list >	7.97%	13.11%	0.22%	63	8.95%
	66	0.91%	16.45%	0.31%	< 50	9.30%
Bubble Makers	57	9.57%	0.23%	8.26%	97	1.47%
Bubble Solution	Unlock full list >	6.36%	9.57%	6.94%	99	9.55%
	82	3.42%	9.73%	8.85%	< 50	8.19%
Beach Toys	94	5.26%	10.21%	1.95%	100	8.02%
Sand & Water Tables	50	14.90%	9.66%	15.92%	70	8.49%
Sandboxes	Unlock full list >	10.00%	8.80%	12.93%	100	0.38%
	90	8.45%	6.16%	4.26%	72	6.19%
Foam Blasters	56	5.91%	0.35%	17.32%	52	0.28%
Foam Blaster Sets	94	3.42%	3.88%	18.28%	61	3.80%
Foam Ammunition	57	12.88%	6.00%	9.84%	92	3.94%
Vests	Unlock full list >	6.07%	8.84%	8.22%	99	1.70%
	67	6.66%	3.75%	9.57%	88	2.47%
	96	8.31%	9.97%	3.91%	100	6.39%
Inflatable Ride-ons	98	9.38%	9.88%	7.39%	99	4.27%
Pool Rafts	Unlock full list >	19.63%	14.02%	9.13%	61	1.94%
	86	4.58%	7.28%	1.77%	64	6.61%
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Top Products on the Sports & Outdoor Play Category

Discover the most-viewed products in the Sports & Outdoor Play category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Step2 Rain Showers Splash Pond Toddler Water Table Outdoor Kids Water Sensory Table Ages 18+ Months 13 Piece Water Toy Accessories Blue & Green	...> Sand & Water Tables	Step2	177.3K	7.35%	9.77%	1.05%	59	9.32%
John Deere Bubble Lawn Mower for Toddlers Bubble Blowing Machines Indoor and Outdoor Gardening Toy Birthday Party Favor for Preschool Girls and Boys No Batteries Required 2+	...> Bubble Makers	John Deere	114.9K	=	9.95%	4.26%	< 50	9.38%
JOYIN Arcade Basketball Game Set with 4 Balls and Hoop for Kids 3+ Years Old Indoor Outdoor Sport Play - Easy Set Up - Air Pump Included - Ideal for Competition	...> Toy Basketball	JOYIN	99.5K	86.66%	10.96%	1.26%	< 50	4.37%
Monobeach Princess Tent Girls Large Playhouse Kids Castle Play Tent with Star Lights Toy for Children Indoor and Outdoor Games 55'' x 53'' (DxH)	...> Play Tents	Monobeach	88K	41.06%	9.91%	15.28%	71	17.37%
Sloosh Pool Floats Adult 2 Packs Inflatable Pool Lounge Chairs Blow up Hammock Pool Noodles Floats for Adults Floating Water Chair for Pool Party Lake River Water Fun(Tropical Leaves-Green Blue)	...> Pool Rafts & Inflatable Ride-ons	Sloosh	80.5K	11.88%	10.88%	15.54%	94	15.90%
Step2 Rain Showers Splash Pond Toddler Water Table Outdoor Kids Water Sensory Table Ages 18+ Months 13 Piece Water Toy Accessories Blue & Green	...> Sand & Water Tables	Step2	177.3K	7.35%	9.77%	1.05%	59	9.32%
John Deere Bubble Lawn Mower for Toddlers Bubble Blowing Machines Indoor and Outdoor Gardening Toy Birthday Party Favor for Preschool Girls and Boys No Batteries Required 2+	...> Bubble Makers	John Deere	114.9K	=	9.95%	4.26%	< 50	9.38%
JOYIN Arcade Basketball Game Set with 4 Balls and Hoop for Kids 3+ Years Old Indoor Outdoor Sport Play - Easy Set Up - Air Pump Included - Ideal for Competition	...> Toy Basketball	JOYIN	99.5K	86.66%	10.96%	1.26%	< 50	4.37%
Monobeach Princess Tent Girls Large Playhouse Kids Castle Play Tent with Star Lights Toy for Children Indoor and Outdoor Games 55'' x 53'' (DxH)	...> Play Tents	Monobeach	88K	41.06%	9.91%	15.28%	71	17.37%
Sloosh Pool Floats Adult 2 Packs Inflatable Pool Lounge Chairs Blow up Hammock Pool Noodles Floats for Adults Floating Water Chair for Pool Party Lake River Water Fun(Tropical Leaves-Green Blue)	...> Pool Rafts & Inflatable Ride-ons	Sloosh	80.5K	11.88%	10.88%	15.54%	94	15.90%
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Top-level analysis of the Sports & Outdoor Play category on amazon.com

During 2026-09-01T00:00:00, the Sports & Outdoor Play category on amazon.com generated a total revenue of $154M.

The leading brands in this category are QPAU, SPYRA, and John Deere, which stand out in terms of revenue and consumer engagement.

The top-performing product was Step2 Rain Showers Splash Pond Toddler Water Table Outdoor Kids Water Sensory Table Ages 18+ Months 13 Piece Water Toy Accessories Blue & Green, and it's the best-selling item in the category.