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absa.africa
Stay updated with Exploring how Absa grows digitally active customers to 5,4 million as strategic technology investment reshapes customer banking across Africa . Get expert insights from Absa Group across Africa
Global Rank
#223,473
17,262Showing Similarweb estimated data.
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Bounce Rate
35.38%
Pages per Visit
2.47
Avg Visit Duration
00:01:06
- Company
- Absa
- Year Founded
- 1888
- Employees
- > 10001
- HQ
- South Africa, Johannesburg
- Annual Revenue
- > $1B
absa.africa Traffic & Engagement Analysis
absa.africa's web traffic has decreased by 20.37% compared to last month. See all traffic & engagement stats for absa.africa in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
20.37%
Bounce Rate
35.38%
Pages per Visit
2.47
Avg Visit Duration
00:01:06
Total Visits Last 3 Months
Compare absa.africa to:
185.9Kabsa.africa
absa.africa Web Traffic by Country
Which countries sent the most traffic to absa.africa lately? Where is their core audience from? Last month South Africa was the top country sending desktop traffic to absa.africa - click below to discover all countries
Top Countries
South Africa
76.96%21.43%
United States
7.49%15.2%
Kenya
4.05%51.56%
Ghana
2.51%1.88%
Nigeria
2.23%96.49%
Others
6.76%
absa.africa Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. absa.africa's audience is 49.82% male and 50.18% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female50.18%
- Male49.82%
absa.africa Competitors & Similar Sites
Reveal absa.africa top alternatives and find potential or emerging competitors. standardbank.com is the website with the highest similarity score to absa.africa. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
absa.africa Top Traffic Sources
The top traffic source to absa.africa is Organic Search traffic, driving 47.55% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
47.55%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to absa.africa
The top referral sites sending desktop traffic to absa.africa.
Category Distribution
Banking Credit and Lending
71.48%Financial Planning and Management
4.12%Investing
0.94%Computers Electronics and Technology - Other
0.06%Other
23.41%Top Referrals
Start a trial72.11%Start a trial4.12%Start a trial0.94%
absa.co.mz0.06%
analyticsinsight.net0.06%--------
Referring Websites5
Links from absa.africa to Other Websites by Traffic Share
absa.africa is sending desktop traffic to 4 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Total Outgoing Links4
Category Distribution
Jobs and Employment
93.09%Accounting and Auditing
3.74%Real Estate
0.14%Other
3.03%
Social Media Traffic to absa.africa
absa.africa gets most of its social media traffic from Linkedin, followed by and (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
1
Social Network Distribution