From 2018 to 2020, AllDay’s sales jumped from P3,045.1 million to P7,931 million, an annual average increase of 61.4%.  Net profit almost quadrupled, growing at a CAGR of 94.9% to P219.6 million in 2020.For the first six months of 2021, the fast growth was sustained with P4,493.2 million in sales and P179.6 million in net profit. Per year, sales increased 19.7% per year, profits, 58.8%.  AllDay is on track to post P9 billion in annual sales in 2021. By Antonio S. Lopez AllDay Marts, Inc. was listed at the stock exchange on Nov. 3, 2021. As soon as the opening bell rang, the stock zoomed upwards to P0.90, 50% higher than its IPO offering price of P0.60. On Monday (Nov. 8), the stock kept its hefty price, closing at P0.77, giving its stockholders a huge 28% gain in three days of trading, with an upward potential for P1.10 per share price and a possible paper profit of 83%, in just a week. The supermarket business is booming. This is because the economy runs on household consumption—70% of GDP (value of economic production) or P14 trillion of P20 trillion.  The savings rate is 32% of GDP or P6.4 trillion a year. The big players Amazingly, despite such a huge disposable income, there are only very few players in the supermarket business.  It is dominated by Lucio Co’s listed Puregold which has 418 supermarkets.  The SM supermarket group, including Savemore, is second, with 327 units. Gokongwei’s Robinsons Supermarket is third, with 264.  Puregold generates about P110 billion in annual sales.  The SM supermarket group will report about P103 billion in annual sales this year. Robinsons Supermarket makes about P94 billion.  In sheer numbers, SM is still the biggest retailer, with more than 3,093 retail outlets. The outlets include 76 malls, 59 Hypermarts, 71 Waltermarts, 1,097 Alfamarts, and 1,534 specialty stores. With a population of 110 million, the Philippines is the world’s 12th largest consumer market.  For its supermarket needs,