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blockchain.com Website Analysis for May 2026
Buy Bitcoin, Ethereum, and other cryptocurrencies on a platform trusted by millions.
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Global Rank
#21,8311,764
Country Rank
#17,7751,185
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Total Visits
2.6M
Bounce Rate
55.28%
Pages per Visit
3.36
Avg Visit Duration
00:02:36
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blockchain.com Traffic & Engagement Analysis
blockchain.com's web traffic has decreased by 9.35% compared to last month. See all traffic & engagement stats for blockchain.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
9.35%
Bounce Rate
55.28%
Pages per Visit
3.36
Avg Visit Duration
00:02:36
Total Visits Last 3 Months
Compare blockchain.com to:
2.6Mblockchain.com
blockchain.com Web Traffic by Country
Which countries sent the most traffic to blockchain.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to blockchain.com - click below to discover all countries
Top Countries
United States
16.83%17.39%
Brazil
6.69%5.12%
Germany
3.25%6.06%
United Kingdom
3%5.26%
Ukraine
2.96%16.42%
Others
67.27%
blockchain.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. blockchain.com's audience is 80.46% male and 19.54% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female19.54%
- Male80.46%
blockchain.com Competitors & Similar Sites
Reveal blockchain.com top alternatives and find potential or emerging competitors. blockchair.com is the website with the highest similarity score to blockchain.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
blockchain.com Top Traffic Sources
The top traffic source to blockchain.com is Direct traffic, driving 65.88% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
65.88%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoblockchain.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to blockchain.com (Desktop, worldwide)
Organic vs. Paid
Organic98.73%
Paid1.27%
Top Keywords
blockchain$0.80blockchain explorer$0.98btc explorer$--bitcoin explorer$--btc scan$--7.8K OthersSee more
Total Keywords7.8K
Referral Web Traffic to blockchain.com
The top referral sites sending desktop traffic to blockchain.com.
Category Distribution
Web Hosting and Domain Names
38.45%Investing
26.21%Computers Electronics and Technology - Other
6.27%common.web-cat.crypto_and_blockchain.cryptocurrency_mining
6.18%Gambling - Other
3.03%Other
19.85%Top Referrals
Links from blockchain.com to Other Websites by Traffic Share
blockchain.com is sending desktop traffic to 27 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Investing
30.72%Search Engines
20.29%common.web-cat.crypto_and_blockchain.crypto_trading_and_wallets
17.23%Finance - Other
8.94%Web Hosting and Domain Names
6.93%Other
15.9%
Social Media Traffic to blockchain.com
blockchain.com gets most of its social media traffic from X-twitter, followed by Facebook and Youtube (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
10
Social Network Distribution