in.xero.com Website Analysis for May 2026
customer login for xero accounting software. welcome to xero, if you don't have an account, try xero for free.
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Total Visits
3.9M
Bounce Rate
66.71%
Pages per Visit
2.08
Avg Visit Duration
00:01:08
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in.xero.com Traffic & Engagement Analysis
in.xero.com's web traffic has decreased by 2.28% compared to last month. See all traffic & engagement stats for in.xero.com in the past 3 months below
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Last Month Change
2.28%
Bounce Rate
66.71%
Pages per Visit
2.08
Avg Visit Duration
00:01:08
Total Visits Last 3 Months
Compare in.xero.com to:
3.9M
in.xero.com
admin.shopify.comin.xero.com Web Traffic by Country
Which countries sent the most traffic to in.xero.com lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to in.xero.com - click below to discover all countries
Top Countries
Australia
40.47%3.37%
United Kingdom
25.45%8.95%
New Zealand
12.03%7.27%
United States
6.9%9.51%
South Africa
4.53%15.73%
Others
10.63%
in.xero.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. in.xero.com's audience is 51.39% male and 48.61% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female48.61%
- Male51.39%
in.xero.com Target Audience
Audience interests reveal key details on the browsing interests of in.xero.com's visitors. in.xero.com's audience is interested in Computers Electronics and Technology > Computers Electronics and Technology - Other & australia.
Top Categories
Other Visited Websites
Top Topics
australianewsshoppingbusinesssearch
in.xero.com Competitors & Similar Sites
Reveal in.xero.com top alternatives and find potential or emerging competitors. admin.shopify.com is the website with the highest similarity score to in.xero.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
admin.shopify.com100%Business and Consumer Services > Business Services--Analyze admin.shopify.comCompare to admin.shopify.comin.xero.com Top Traffic Sources
The top traffic source to in.xero.com is Mail traffic, driving 57.46% of desktop visits last month Direct is the 2nd and Organic Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
57.46%
Mail
1st Place
Direct
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to in.xero.com
The top referral sites sending desktop traffic to in.xero.com.
Category Distribution
Finance - Other
77.18%Gifts and Flowers
10.26%Computers Electronics and Technology - Other
5.1%Education
2.69%Other
1.88%Top Referrals
Links from in.xero.com to Other Websites by Traffic Share
in.xero.com is sending desktop traffic to 26 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Groceries
34.63%Finance - Other
27.77%Banking Credit and Lending
14.23%Accounting and Auditing
6.53%Food and Drink - Other
4.37%Other
12.46%
Social Media Traffic to in.xero.com
in.xero.com gets most of its social media traffic from Facebook, followed by Telegram Webapp and Youtube (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
3
Social Network Distribution