May 2026
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Global Rank
#755,978
12,380Showing Similarweb estimated data.
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Bounce Rate
32.93%
Pages per Visit
5.83
Avg Visit Duration
00:01:50
- Company
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- Industry
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Top 10 initio.co.nz Competitors
The Top 10 Sites Like initio.co.nz in May 2026 are ranked by their affinity to initio.co.nz in terms of keyword traffic, audience targeting, and market overlap
Get a quote and buy insurance online. We're reshaping our insurance to make it smarter and simpler. Compare our policies today. Ts&Cs apply.
- Company
- Tower Limited
- Industry
- Finance > Insurance
Bounce Rate
29.63%
Pages per Visit
4.94
Avg Visit Duration
00:03:46
Similarity Score
100%great insurance cover at a great price. get an online quote for car insurance, house insurance and contents insurance. trade me members receive a 15% discount!
- Company
- - -
- Industry
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Global Rank
#383,105
100,787Bounce Rate
23.96%
Pages per Visit
7.56
Avg Visit Duration
00:04:13
Similarity Score
98%Here for you from orientation to graduation and beyond.
- Company
- MAS
- Industry
- Health > Health - Other
Global Rank
#445,327
39,308Bounce Rate
35.27%
Pages per Visit
4.34
Avg Visit Duration
00:01:38
Similarity Score
92%we've been voted new zealand's most trusted general insurer 14 years in a row so you can trust us to protect what's important to you. learn more or get a quo...
- Company
- AA Insurance
- Industry
- Finance > Insurance
Bounce Rate
36.6%
Pages per Visit
8.04
Avg Visit Duration
00:03:49
Similarity Score
89%a little help goes a long way, and while many of us seek guidance from family and friends, when it comes to money matters, it pays to talk to a specialist. here at amp, we’re committed to providing a little help, so kiwis can get started, get where they want to go and enjoy the retirement they want.
- Company
- AMP
- Industry
- Finance > Finance - Other
Global Rank
#185,903
18,631Bounce Rate
29.68%
Pages per Visit
7.57
Avg Visit Duration
00:03:38
Similarity Score
87%Whether you're after inspiring stories or handy tips and tools, you'll find it all and more right here. Our AMI Hub has got a little something for everyone.
- Company
- AMI Insurance
- Industry
- Finance > Insurance
Bounce Rate
32.43%
Pages per Visit
5.99
Avg Visit Duration
00:03:15
Similarity Score
85%whether it’s for general or specialist cover, we’re here to make insurance mean more for you. talk to your broker or adviser about insuring with vero.
- Company
- Vero
- Industry
- Finance > Insurance
Bounce Rate
30.9%
Pages per Visit
4.53
Avg Visit Duration
00:03:30
Similarity Score
82%mortgagehq NZ Top Brokerage & Adviser 2025 As selected by NZ Adviser Rising to the Challenge The 2025 rankings for the top brokerages in New Zealand have been released by NZ Adviser, highlighting standout performers in the industry. Industry expert Jackson notes that standout firms are those that possess: the size of the total loan […]
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- Industry
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Global Rank
#2,563,724
540,488Bounce Rate
37.52%
Pages per Visit
1.65
Avg Visit Duration
00:00:07
Similarity Score
78%Insurance Council of New Zealand - Helping New Zealand understand and benefit from insurance.
- Company
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- Industry
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Global Rank
#3,402,328
332,065Bounce Rate
41.08%
Pages per Visit
1.53
Avg Visit Duration
00:00:47
Similarity Score
75%- Company
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- Industry
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Global Rank
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Country Rank
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Category Rank
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Bounce Rate
93.1%
Pages per Visit
1.00
Avg Visit Duration
00:00:01
Similarity Score
61%initio.co.nz's top 5 competitors in May 2026 are: tower.co.nz, trademeinsurance.co.nz, mas.co.nz, aainsurance.co.nz, and more.
According to Similarweb data of monthly visits, initio.co.nz’s top competitor in May 2026 is tower.co.nz. initio.co.nz 2nd most similar site is trademeinsurance.co.nz, and closing off the top 3 is mas.co.nz.
aainsurance.co.nz ranks as the 4th most similar website to initio.co.nz and amp.co.nz ranks fifth in May 2026.
The other five competitors in the top 10 list are ami.co.nz, vero.co.nz, mhq.co.nz, icnz.org.nz, and quote.gerrards.co.nz.