February 2026
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Global Rank
#659
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Bounce Rate
37.14%
Pages per Visit
5.65
Avg Visit Duration
00:03:05
- Company
- LEGO
- Industry
- Games > Games - Other
Top 10 lego.com Competitors
The Top 10 Sites Like lego.com in February 2026 are ranked by their affinity to lego.com in terms of keyword traffic, audience targeting, and market overlap
bricklink® is the world's largest online marketplace to buy and sell lego® parts, minifigures and sets, both new or used. search the complete lego catalog & create your own bricklink store.
- Company
- - -
- Industry
- - -
Global Rank
#2,645
236Bounce Rate
23.99%
Pages per Visit
16.84
Avg Visit Duration
00:07:54
Similarity Score
100%Brick Owl is the largest independent LEGO Marketplace
- Company
- - -
- Industry
- - -
Global Rank
#24,380
1,827Bounce Rate
34.17%
Pages per Visit
11.97
Avg Visit Duration
00:06:09
Similarity Score
93%Rebrickable - Build with LEGO
- Company
- - -
- Industry
- - -
Global Rank
#7,752
1,022Bounce Rate
27.2%
Pages per Visit
12.78
Avg Visit Duration
00:05:44
Similarity Score
89%Brickset is a database of LEGO sets and an online community of LEGO fans.
- Company
- - -
- Industry
- - -
Global Rank
#19,350
2,274Bounce Rate
41.74%
Pages per Visit
4.01
Avg Visit Duration
00:03:12
Similarity Score
87%Brick Fanatics bring you the latest LEGO news, comprehensive set reviews, and tip you off to the best Lego VIP offers
- Company
- - -
- Industry
- - -
Global Rank
#34,017
4,268Bounce Rate
55.03%
Pages per Visit
2.14
Avg Visit Duration
00:00:59
Similarity Score
82%Content here
- Company
- - -
- Industry
- - -
Global Rank
#98,744
33,244Bounce Rate
37.93%
Pages per Visit
3.22
Avg Visit Duration
00:01:17
Similarity Score
79%welcome to playmobil®! discover all products, add-ons and exciting theme pages.
Global Rank
#66,874
21,424Bounce Rate
47.51%
Pages per Visit
3.94
Avg Visit Duration
00:02:01
Similarity Score
76%Contact ✓ Get in touch now!
- Company
- BlueBrixx Store Essen
- Industry
- Games > Games - Other
Bounce Rate
33.62%
Pages per Visit
7.61
Avg Visit Duration
00:03:33
Similarity Score
74%Yoto Player plays audiobook stories, music, activities, sound effects, radio and podcasts for children. A safe and secure way for children to explore amazing audio with kids in control. Welcome to Audiotime.
Global Rank
#17,833
5,182Bounce Rate
35.41%
Pages per Visit
5.69
Avg Visit Duration
00:04:43
Similarity Score
72%tonies® offers the Toniebox 2, a screen-free audio player for kids! Enjoy fun, educational storytelling with Tonies audio toys to inspire creativity.
- Company
- Tonies SE
- Industry
- Lifestyle > Childcare
Bounce Rate
29.96%
Pages per Visit
4.90
Avg Visit Duration
00:02:02
Similarity Score
68%lego.com's top 5 competitors in February 2026 are: bricklink.com, brickowl.com, rebrickable.com, brickset.com, and more.
According to Similarweb data of monthly visits, lego.com’s top competitor in February 2026 is bricklink.com. lego.com 2nd most similar site is brickowl.com, and closing off the top 3 is rebrickable.com.
brickset.com ranks as the 4th most similar website to lego.com and brickfanatics.com ranks fifth in February 2026.
The other five competitors in the top 10 list are bricksmegastore.com, playmobil.com, bluebrixx.com, yotoplay.com, and tonies.com.