April 2026
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Global Rank
#779
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Bounce Rate
36.3%
Pages per Visit
5.83
Avg Visit Duration
00:03:06
- Company
- LEGO
- Industry
- Games > Games - Other
Top 10 lego.com Competitors
The Top 10 Sites Like lego.com in April 2026 are ranked by their affinity to lego.com in terms of keyword traffic, audience targeting, and market overlap
bricklink® is the world's largest online marketplace to buy and sell lego® parts, minifigures and sets, both new or used. search the complete lego catalog & create your own bricklink store.
- Company
- - -
- Industry
- - -
Global Rank
#3,065
111Bounce Rate
23.08%
Pages per Visit
17.91
Avg Visit Duration
00:08:02
Similarity Score
100%Brick Owl is the largest independent LEGO Marketplace
- Company
- - -
- Industry
- - -
Global Rank
#24,860
801Bounce Rate
34.7%
Pages per Visit
12.13
Avg Visit Duration
00:06:42
Similarity Score
93%Rebrickable - Build with LEGO
- Company
- - -
- Industry
- - -
Global Rank
#7,987
120Bounce Rate
26.87%
Pages per Visit
12.16
Avg Visit Duration
00:05:39
Similarity Score
89%Brickset is a database of LEGO sets and an online community of LEGO fans.
- Company
- - -
- Industry
- - -
Global Rank
#21,463
395Bounce Rate
42.98%
Pages per Visit
4.05
Avg Visit Duration
00:03:17
Similarity Score
87%Brick Fanatics bring you the latest LEGO news, comprehensive set reviews, and tip you off to the best Lego VIP offers
- Company
- - -
- Industry
- - -
Global Rank
#43,801
665Bounce Rate
58.05%
Pages per Visit
1.94
Avg Visit Duration
00:00:55
Similarity Score
82%Content here
- Company
- - -
- Industry
- - -
Global Rank
#120,688
10,536Bounce Rate
39.83%
Pages per Visit
2.86
Avg Visit Duration
00:00:59
Similarity Score
79%welcome to playmobil®! discover all products, add-ons and exciting theme pages.
Global Rank
#56,176
3,375Bounce Rate
46.85%
Pages per Visit
4.15
Avg Visit Duration
00:02:44
Similarity Score
76%Terms and Conditions | BlueBrixx
- Company
- BlueBrixx Store Dresden
- Industry
- Games > Games - Other
Bounce Rate
34.38%
Pages per Visit
7.58
Avg Visit Duration
00:03:20
Similarity Score
74%Yoto Says: Today’s biggest pop hits, sung by kids for kids, you’ll never stop singing and dancing along. A merry selection of Christmas hits for the whole family. Featuring Wham!, Kelly Clarkson, Meghan Trainor and more… Tracks included: Cruel Summer, Dance The Night, Vampire, Paint The Town Red, Calm Down and more.
Global Rank
#24,217
7,735Bounce Rate
35.78%
Pages per Visit
5.58
Avg Visit Duration
00:04:57
Similarity Score
72%tonies® offers the Toniebox 2, a screen-free audio player for kids! Enjoy fun, educational storytelling with Tonies audio toys to inspire creativity.
- Company
- Tonies SE
- Industry
- Lifestyle > Childcare
Bounce Rate
31.89%
Pages per Visit
4.77
Avg Visit Duration
00:01:50
Similarity Score
68%lego.com's top 5 competitors in April 2026 are: bricklink.com, brickowl.com, rebrickable.com, brickset.com, and more.
According to Similarweb data of monthly visits, lego.com’s top competitor in April 2026 is bricklink.com. lego.com 2nd most similar site is brickowl.com, and closing off the top 3 is rebrickable.com.
brickset.com ranks as the 4th most similar website to lego.com and brickfanatics.com ranks fifth in April 2026.
The other five competitors in the top 10 list are bricksmegastore.com, playmobil.com, bluebrixx.com, yotoplay.com, and tonies.com.