July 2026
mattel.com
Global Rank
#5,899
11Showing Similarweb estimated data.
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Bounce Rate
42.92%
Pages per Visit
3.76
Avg Visit Duration
00:02:06
- Company
- Mattel
- Industry
- Lifestyle > Childcare
Top 10 mattel.com Competitors
The Top 10 Sites Like mattel.com in July 2026 are ranked by their affinity to mattel.com in terms of keyword traffic, audience targeting, and market overlap
For 2025, the Hot Wheels mainline is numbered 1 through 250 with color variations not receiving a new number. Treasure Hunts and store exclusives are numbered. For the listing by series see List of 2025 Hot Wheels (by Series).
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Bounce Rate
50.7%
Pages per Visit
5.81
Avg Visit Duration
00:04:25
Similarity Score
100%(2010-12) Monster High by Lisi Harrison Monster High The Ghoul Next Door Where There's a Wolf, There's a Way Back and Deader Than Ever Drop Dead Diary (2012-14) Ghoulfriends by Gitty Daneshvari Forever Just Want to Have Fun Who's That Ghoulfriend? 'Til The End The Ghoul-It-Yourself Book (2015-16) Monster High Diaries by Nessi Monstrata Draculaura and the New Stepmomster Frankie Stein and the New Ghoul at School Lagoona Blue and the Big Sea Scarecation Clawdeen Wolf and the Freaky Fabulous...
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Bounce Rate
52.7%
Pages per Visit
4.06
Avg Visit Duration
00:02:28
Similarity Score
97%This wiki is a community website dedicated to Barbie, the world's most popular fashion doll brand. Created by Ruth Handler and manufactured by Mattel, Barbie is the most diverse doll line with 35 skin tones, 97 hairstyles, 9 body types and counting. The first Barbie doll was released on March 9, 1959, and now Barbie dolls are currently sold in over 150 countries.
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Bounce Rate
50.43%
Pages per Visit
3.11
Avg Visit Duration
00:01:14
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92%- Company
- Smyths Toys
Bounce Rate
41.15%
Pages per Visit
4.43
Avg Visit Duration
00:02:47
Similarity Score
90%We have a Retail Shop Located in Houston, TX. Jcar Diecast is an Authorized Distributor of Mattel, Johnny Lightning & Auto World. We sell the Best Quality diecast model cars, hot wheels cars & cases, matchbox car toys, johnny lightning cars, tomica car toys, greenlight car toys, m2 car toys, maisto car toys & much more
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Global Rank
#194,341
18,811Bounce Rate
37.88%
Pages per Visit
4.02
Avg Visit Duration
00:01:18
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88%MOTU Chronicles Sky Sled and Ground Ripper listings have been discovered and we could see vehicles for the Chronicles line!
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Global Rank
#185,474
10,138Bounce Rate
56.4%
Pages per Visit
1.69
Avg Visit Duration
00:00:49
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86%The latest Hot Wheels collaboration comes in the form of a partnership forged with MotorTrend. The companies put together a package that included before & after releases of the Roadkill “…
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Global Rank
#307,204
25,270Bounce Rate
44.12%
Pages per Visit
2.37
Avg Visit Duration
00:00:47
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85%Unleash your creativity and bring your ideas to life with LEGO® Pick a Brick! Whether you're searching for the perfect piece to complete your masterpiece, starting a brand-new build, or customize an existing LEGO® set, it's all possible with Pick a Brick. Our extensive selection of bricks, plates, tiles, minifigure pieces and more has everything you need. Looking for something specific? You can easily browse by piece type, color, and more so you can find the perfect brick for your next creation. There’s no limit to what you can build!
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- LEGO
- Industry
- Games > Games - Other
Bounce Rate
35.72%
Pages per Visit
6.18
Avg Visit Duration
00:03:23
Similarity Score
83%entertainment earth is your source for action figures, toys, collectibles, and bobble heads to collect. mint condition guaranteed. find an action figure now!
Global Rank
#27,650
3,404Bounce Rate
48.02%
Pages per Visit
3.71
Avg Visit Duration
00:01:36
Similarity Score
80%Released every Wednesday morning. Subscribe now! July 22, 2026: It’s Beginning to Look Like Christmas … in July 🎄🌞July 15, 2026: Happee Birthdae, Harry! 🪄July 8, 2026: Tickle Me Elmo Is Back ♥️July 2, 2026: Fun Finds: The Best Fisher-Price Summer Preschool ToysJuly 1, 2026: Upgrade Preschoolers’ Playtime 😎June 26, 2026:Fun Finds: Final Day to Read more...
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Global Rank
#233,198
1,161Bounce Rate
48.27%
Pages per Visit
2.14
Avg Visit Duration
00:00:24
Similarity Score
79%mattel.com's top 5 competitors in July 2026 are: hotwheels.fandom.com, monsterhigh.fandom.com, barbie.fandom.com, smythstoys.com, and more.
According to Similarweb data of monthly visits, mattel.com’s top competitor in July 2026 is hotwheels.fandom.com. mattel.com 2nd most similar site is monsterhigh.fandom.com, and closing off the top 3 is barbie.fandom.com.
smythstoys.com ranks as the 4th most similar website to mattel.com and jcardiecast.com ranks fifth in July 2026.
The other five competitors in the top 10 list are toyhabits.com, orangetrackdiecast.com, lego.com, entertainmentearth.com, and thetoyinsider.com.