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navy.gov.au Website Analysis for May 2026
The Royal Australian Navy provides maritime forces that contribute to the Australian Defence Force’s capacity to defend Australia, contribute to regional security, support global interests, shape the strategic environment and protect national interests.
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Global Rank
#396,53962,620
Country Rank
#18,8736,717
Category Rank
#156
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Total Visits
99.5K
Bounce Rate
44.33%
Pages per Visit
2.04
Avg Visit Duration
00:00:47
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navy.gov.au Traffic & Engagement Analysis
navy.gov.au's web traffic has decreased by 13.51% compared to last month. See all traffic & engagement stats for navy.gov.au in the past 3 months below
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Last Month Change
13.51%
Bounce Rate
44.33%
Pages per Visit
2.04
Avg Visit Duration
00:00:47
Total Visits Last 3 Months
Compare navy.gov.au to:
99.5Knavy.gov.au
navy.gov.au Web Traffic by Country
Which countries sent the most traffic to navy.gov.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to navy.gov.au - click below to discover all countries
Top Countries
Australia
51.85%19.48%
United States
8.46%24.3%
United Kingdom
4.28%33.15%
Vietnam
3.31%34.47%
Indonesia
2.76%22.01%
Others
29.33%
navy.gov.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. navy.gov.au's audience is 69.08% male and 30.92% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female30.92%
- Male69.08%
navy.gov.au Competitors & Similar Sites
Reveal navy.gov.au top alternatives and find potential or emerging competitors. defence.gov.au is the website with the highest similarity score to navy.gov.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
navy.gov.au Top Traffic Sources
The top traffic source to navy.gov.au is Organic Search traffic, driving 76.43% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
76.43%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demonavy.gov.au Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to navy.gov.au (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
hunter class frigate$--australian navy$2.14ran$1.61australian navy ranks$--royal australian navy$2.202.9K OthersSee more
Total Keywords2.9K
Referral Web Traffic to navy.gov.au
The top referral sites sending desktop traffic to navy.gov.au.
Category Distribution
National Security
63.75%Government
30.54%Dictionaries and Encyclopedias
5.72%Top Referrals
Referring Websites4
Social Media Traffic to navy.gov.au
navy.gov.au gets most of its social media traffic from Reddit, followed by and (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
1
Social Network Distribution