May 2026
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Global Rank
#8,078
1,188Showing Similarweb estimated data.
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Bounce Rate
23.47%
Pages per Visit
7.22
Avg Visit Duration
00:05:43
- Company
- Principal
- Industry
- Finance > Insurance
Top 10 principal.com Competitors
The Top 10 Sites Like principal.com in May 2026 are ranked by their affinity to principal.com in terms of keyword traffic, audience targeting, and market overlap
Vanguard Personal Advisor Services® combines the benefits of wealth management with premier financial advice.
- Company
- Vanguard
- Industry
- Finance > Investing
Bounce Rate
22.43%
Pages per Visit
10.16
Avg Visit Duration
00:06:42
Similarity Score
100%Fidelity Investments is a financial services company that helps customers plan and achieve their most important financial goals. We offer a wide range of financial products and services for individuals and businesses, including trading & investing, retirement, spending & saving, and wealth management.
- Company
- Fidelity
- Industry
- Finance > Investing
Bounce Rate
15.19%
Pages per Visit
7.98
Avg Visit Duration
00:08:04
Similarity Score
98%at tiaa, we believe everyone deserves the chance for a secure retirement. explore our annuity, financial planning advice and investing solutions.
- Company
- TIAA
- Industry
- Finance > Investing
Global Rank
#12,094
1,657Bounce Rate
20.5%
Pages per Visit
7.08
Avg Visit Duration
00:05:56
Similarity Score
92%Help safeguard your tax return with this checklist.
- Company
- Ameriprise Financial Center
- Industry
- Finance > Finance - Other
Global Rank
#15,412
672Bounce Rate
22.3%
Pages per Visit
4.74
Avg Visit Duration
00:03:49
Similarity Score
89%New exclusive American Express cards are now available to Schwab brokerage account holders.
- Company
- Charles Schwab Corporation
- Industry
- Finance > Investing
Bounce Rate
21.66%
Pages per Visit
8.21
Avg Visit Duration
00:07:30
Similarity Score
87%Learn why your homeowners insurance rates went up. While some factors are unavoidable, there are a few things you can do to keep your homeowners insurance premi
- Company
- USAA
- Industry
- Finance > Insurance
Bounce Rate
23.24%
Pages per Visit
7.19
Avg Visit Duration
00:06:02
Similarity Score
85%Sun Life is a financial services company providing financial planning, life insurance, health insurance, investments and more.
- Company
- Sun Life
Global Rank
#9,615
666Bounce Rate
18.73%
Pages per Visit
11.40
Avg Visit Duration
00:06:20
Similarity Score
81%Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.
- Company
- Manulife
- Industry
- Finance > Finance - Other
Bounce Rate
30.23%
Pages per Visit
6.66
Avg Visit Duration
00:04:16
Similarity Score
79%NN Group is an international financial services company, active in 10 countries, with a strong presence in a number of European countries and Japan.
- Company
- NN Group
Global Rank
#567,608
38,672Bounce Rate
38.15%
Pages per Visit
1.91
Avg Visit Duration
00:00:33
Similarity Score
75%Searching for your next career? Whatever your passion, Curi could be the perfect home for you. Join our growing team of professionals.
- Company
- Curi
- Industry
- Health > Health - Other
Global Rank
#1,414,173
281,212Bounce Rate
67.27%
Pages per Visit
1.51
Avg Visit Duration
00:00:38
Similarity Score
73%principal.com's top 5 competitors in May 2026 are: vanguard.com, fidelity.com, tiaa.org, ameriprise.com, and more.
According to Similarweb data of monthly visits, principal.com’s top competitor in May 2026 is vanguard.com. principal.com 2nd most similar site is fidelity.com, and closing off the top 3 is tiaa.org.
ameriprise.com ranks as the 4th most similar website to principal.com and schwab.com ranks fifth in May 2026.
The other five competitors in the top 10 list are usaa.com, sunlife.com, manulife.com, nn-group.com, and curi.com.