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chiefmartec.com

What is the metaverse? What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi, Wistia CEO Chris Savage, and Persado COO Assaf Baciu — to consider these questions from several different perspectives. (With kudos to Samantha McGarry at Inkhouse PR for arranging this session.) The video of our discussion is included below, but here the main points I took away from our session: Takeaway #1: The metaverse isn't (just) hype. The metaverse is already here. Actually, dozens of metaverses are already here today. Yes,

cmosurvey.org

DURHAM, N.C. — Chief marketing officers in the United States are increasingly optimistic about the economy and their customers’ purchasing activities, and are embracing the power of social media as they seek to promote their

newincite.com

outsource b2b marketing for technology, green, manufacturing companies. marketing audits, plans, social media consulting, marketing implementation, results tracking.

cmocouncil.org

Advertisers and marketers are increasingly reliant on visual content and there is a dangerous training void in the creative industry.

rapp.com

See how RAPP helped rev up excitement among GR Supra fans.

cmoaxis.com

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pedowitzgroup.com

Discover how Agentic AI revolutionizes creative brief reviews by offering strategic insights and automated feedback, enhancing efficiency and consistency.

meetup.com

Meetup's new design combines a fresh visual identity with a more intuitive user experience, creating a more engaging platform for human connection, while preserving the core identity and functionality from Meetup’s earliest days.