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Since the middle of the 1990s, the need to establish dollar valuations for Intellectual Capital Assets has driven the development of a handful of valuation methods. Essentially, there are four approaches to valuing a Brand, and one or more of them may be applicable in any individual instance. Of the intangible intellectual capital assets that exist in the world, brands are often considered to be the most valuable, followed by intellectual property and in particular patents. We are brand valuation experts. We understand the law, the finance, and the accounting behind formal brand valuation, and, most importantly, we understand brands, their dynamics, and what makes them valuable. As well, we undertand intangible, intellectual assets, intellectual property and the valuation of trademarks, patents, and copyrights.