Winnie: Savings Goal Tracker app analytics for August 21

Track savings. Not expenses. Budgeting and expense tracking doesn't work the way we think it does: - A Duke University study of 9,035 people found a 0% difference in financial outcomes between budgeters and non-budgeters - 84% of budgeters exceed their budget regularly, causing demotivation and a sense of failure - 73% of budgeting app users give up after 1 week; 97% stop within 1 month Why? Nobel Prize-winning research by Daniel Kahneman shows we feel losses 2.25x more strongly than gains. When you log an expense, you relive the pain of spending that money all over again — you feel the loss twice as hard, twice as often. Winnie flips the script. Instead of tracking what you spend, we help you track what you save. People who write down and track their savings goals save 72% more than people who don't. When you put a name and target to what you're saving for, saving becomes meaningful. How Winnie works: - Set visual savings goals with target amounts and dates - Log contributions and watch your progress fill up - See projected timelines based on your savings pace - Celebrate milestones along the way - Plan across multiple goals and see the tradeoffs - Get realistic financial projections to stay on track - No bank linking required. Your data stays private. Save together! Invite your partner to share goals, track progress together, and celebrate the same milestones. Saving is better as a team. In finance, simple is best. No bank accounts to connect. No transactions to categorize. No spreadsheets to maintain. Just your goals, your progress, and a clear path forward. Some features shown in screenshots require Winnie+. Winnie is a savings tracker, not a financial advisor. Projections are estimates based on historical averages and user inputs. They do not constitute financial advice. Terms of Service: https://www.winnie-app.com/terms Privacy Policy: https://www.winnie-app.com/privacy EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/