Mob: Meal Planner and Recipes app analytics for January 1

Mob makes it easy to cook simple, delicious meals that fit your schedule - whether you're planning ahead or looking for a last-minute meal. From speedy weeknight dinners to preppable breakfasts and packed lunches, we help you cook without the stress. Key features: Smart shopping list – Add everything in one tap, neatly organised by supermarket aisle. Pre-built meal plans – Save time with curated weekly plans. Search by ingredients – Got something to use up? We’ll show you what to cook. Family-friendly recipes – Meals everyone will actually want to eat. Cook with ease – Step-by-step recipes with your screen unlocked while you cook. Delicious, reliable recipes – Tested by our team of in-house chefs. Our Mission: Mob is on a mission to make weekly cooking easy, fun, and delicious. We do this because cooking changes lives. It improves your health, lifts your mood, and saves you money. Whether you're looking for a healthy dinner after work, a packed lunch for tomorrow, or a prep-friendly breakfast to start the day, Mob is here to help you cook incredible meals throughout the week. Today, we're a community of over 500,000 home cooks. We make everyday cooking exciting and aspirational—not a chore. Not just a boring task that needs to be done, but something to look forward to, that results in a delicious meal. We're building a movement of people who have cooking as an embedded part of their weekly routine. It's part of their life. They are proud to say: "I'm a cook."