Move it Mama app analytics for December 22

**WORKOUTS DESIGNED FOR MUMS, BY MUMS** Move It Mama is your complete fitness companion for mothers and expecting mothers aged 30-50. Whether you're a new mum, pregnant, or navigating perimenopause, we've got workouts that work for YOU. **LIVE & ON-DEMAND WORKOUTS** • Join live classes with expert instructors in real-time • Access 100+ on-demand workout videos anytime, anywhere • HIIT, yoga, strength training, pilates, boxing, and more • Filter by difficulty, duration, and life stage • Pregnancy-safe and postpartum-friendly options • Peri-menopause friendly programmes **PERSONALISED PROGRAMMES** • Multi-week structured fitness programmes • Tailored to your goals and fitness level • Progress tracking to celebrate your wins • Flexible scheduling that fits your busy life **COMMUNITY THAT GETS IT** • Share your workout wins with fellow mums • Real-time chat during live classes • Get support from women who understand • Celebrate milestones together • No judgement, just encouragement **FEATURES YOU'LL LOVE** • Smart workout planner with reminders • Track your progress and activity history • Favourite your go-to workouts for quick access • Equipment filters (bodyweight, kettlebell, resistance bands, dumbbells) • Clear exercise demonstrations and modifications **INSTRUCTORS WHO INSPIRE** Our certified fitness instructors are mums themselves who understand the unique challenges you face. They bring expertise, empathy, and energy to every class. **FLEXIBLE & CONVENIENT** • 10-45 minute workouts that fit your schedule • Work out at home with minimal equipment • Suitable for all fitness levels • No gym membership required • Perfect for nap times, early mornings, or late evenings **PREGNANCY & POSTPARTUM SAFE** Every workout is clearly labelled with safety information for: • Pregnancy-safe exercises (all trimesters) • Postpartum recovery workouts (C-section and natural birth) • Peri-menopause considerations • Modifications for different stages of motherhood **WHY MUMS CHOOSE MOVE IT MAMA** "Finally, a fitness app that understands my life! The live classes give me accountability, and the on-demand library means I can work out when the baby naps." - Sarah, mum of 2 "The community is incredible. It's so motivating to see other mums crushing their goals. I've never felt more supported in my fitness journey." - Emma, pregnant with twins "I love that I can filter for peri-menopause friendly workouts. It's the first app that actually gets this stage of life." - Lisa, 48 **SUBSCRIPTION INCLUDES:** ✓ Unlimited access to all live classes ✓ Full library of 100+ on-demand workouts ✓ All fitness programmes included ✓ Community features and live chat ✓ Progress tracking and activity logs ✓ New content added weekly ✓ Workout planner and reminders ✓ Cancel anytime - no long-term commitment required **GET STARTED TODAY** Download Move It Mama and join thousands of mums who are prioritising their health and wellbeing, one workout at a time. **SPREAD THE SPARKLE** Movement is more than just exercise—it's self-care, community, and empowerment. When you take care of yourself, you show up better for everyone else. Come spread the sparkle with us! ✨ **WHAT'S DIFFERENT ABOUT MOVE IT MAMA?** Unlike generic fitness apps, we understand that motherhood changes your body, your schedule, and your priorities. Our workouts respect where you are right now—whether you're dealing with pregnancy fatigue, postpartum recovery, sleep deprivation, or hormonal changes. We're here to celebrate every time you show up for yourself. **ABOUT MOVE IT MAMA** Founded by fitness professionals who are also mothers, Move It Mama was created from a simple truth: mums need fitness solutions that fit their lives. With Move It Mama, you can do both.