Toy Fair 2026 app analytics for January 10

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia. The toy industry’s showcase welcomes more than 250 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.  General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.