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The Top YouTube Searches in 2025

Author: Shai Belinsky , Senior SEO Specialist

Reviewer: Maayan Zohar Basteker 8 Min. May 18, 2025

‘YouTube’ is the most common traffic leader based on the most searched term on Google data, which shows just how influential the platform is.

The top YouTube searches give us a window into the collective interests of millions worldwide.

That’s why I’ve tapped into Similarweb’s first-rate search volume data, based on real user searches, to find the most searched keywords on YouTube.

In this article, I’ll dive into the top 100 YouTube searches globally in 2025, as well as for the US and the UK.

So let’s get started.

What are the most popular YouTube global search terms in 2025?

#	Keyword	Volume
1	asmr	16,800,000
2	trump	9,235,599
3	mrbeast	9,209,303
4	music	8,284,431
5	lofi	7,744,506
6	sidemen	7,607,142
7	apt	7,465,852
8	asmongold	7,283,758
9	kendrick lamar	6,820,703
10	nba	6,352,967
11	bad bunny	6,118,776
12	wwe	6,005,571
13	die with a smile	5,799,630
14	ishowspeed	5,289,547
15	bruno mars	4,951,449
16	ufc	4,884,067
17	song	4,837,663
18	karaoke	4,732,196
19	not like us	4,689,194
20	minecraft	4,685,582
21	real madrid	4,660,493
22	mr beast	4,377,243
23	coryxkenshin	4,334,356
24	joe rogan	4,316,622
25	marvel rivals	4,235,208
26	songs	4,185,819
27	markiplier	4,080,541
28	snl	3,973,089
29	phonk	3,797,458
30	samay raina	3,745,800
31	study with me	3,715,122
32	f1	3,634,214
33	penguinz0	3,624,231
34	podcast	3,589,361
35	eminem	3,581,942
36	kendrick lamar super bowl	3,575,975
37	drake	3,372,292
38	linkin park	3,369,036
39	speed	3,332,565
40	jennie	3,322,266
41	gta 6	3,285,504
42	kingdom come deliverance 2	3,268,015
43	musica	3,229,176
44	tmkoc	3,212,979
45	cocomelon	3,192,576
46	fox news	3,133,984
47	lady gaga	3,122,804
48	playboi carti	3,116,529
49	solo leveling	3,094,261
50	sigma boy	3,087,664
51	caseoh	3,085,119
52	white noise	3,084,168
53	ign	3,031,726
54	news	3,025,974
55	deepseek	2,997,828
56	billie eilish	2,993,853
57	cnn	2,971,023
58	monster hunter wilds	2,962,033
59	the weeknd	2,942,827
60	youtube	2,941,720
61	lck	2,917,811
62	lakers	2,864,947
63	liverpool	2,860,953
64	study music	2,820,015
65	poppy playtime chapter 4	2,721,662
66	destiny	2,697,668
67	fortnite	2,666,652
68	review phim	2,639,369
69	trailer	2,634,781
70	dhruv rathee	2,610,931
71	arsenal	2,609,667
72	xqc	2,555,785
73	valorant	2,529,874
74	ludwig	2,525,259
75	doechii	2,502,584
76	peliculas completas en espaÃ±ol latino	2,475,613
77	dhar mann	2,466,570
78	candace owens	2,456,413
79	batang quiapo	2,399,783
80	my mix	2,391,127
81	skibidi toilet	2,388,274
82	neon man	2,385,626
83	moresidemen	2,361,213
84	stand up comedy	2,360,966
85	movies	2,343,045
86	tn en vivo	2,342,497
87	elon musk	2,331,805
88	barcelona	2,318,973
89	lisa	2,316,671
90	movie reaction	2,309,012
91	los ratones	2,295,813
92	kai cenat	2,285,571
93	aaj tak live	2,269,610
94	assassin’s creed shadows	2,267,968
95	sabrina carpenter	2,266,265
96	india’s got latent	2,255,300
97	mukbang	2,243,143
98	blue	2,219,669
99	michael jackson	2,215,642
100	meem se mohabbat	2,204,727

Key stats: What are the current YouTube trends worldwide?

Top Keyword: asmr

Top Keyword Volume: 16.8 million

Total Search Volume (Top 1000 Keywords): ~1.22 billion

Average Monthly Search Volume: ~1.22 million

Median Monthly Search Volume: ~856K

“ASMR” is the most searched keyword globally, with 16.8 million monthly searches, highlighting its universal appeal.
The global top 1,000 keywords generate over 1.2 billion total searches, indicating massive engagement on the platform.
A high average search volume (~1.22M) paired with a strong median (~856K) suggests consistent interest across a wide range of topics—not just viral hits.
Users globally turn to YouTube for a diverse mix of content, including:
- Sensory experiences (e.g. ASMR)
- Entertainment and music
- Internet personalities and creators

What are the most popular YouTube US search terms in 2025?

#	Keyword	Volume
1	asmr	4,758,030
2	trump	2,847,902
3	coryxkenshin	2,738,515
4	snl	2,580,574
5	music	2,488,041
6	nba	2,336,606
7	asmongold	2,232,942
8	lofi	2,172,435
9	mrbeast	1,994,814
10	markiplier	1,854,617
11	wwe	1,847,482
12	fox news	1,815,732
13	kendrick lamar	1,784,257
14	joe rogan	1,637,842
15	penguinz0	1,610,215
16	marvel rivals	1,568,399
17	caseoh	1,510,423
18	lakers	1,350,224
19	sidemen	1,335,169
20	news	1,277,383
21	ludwig	1,259,560
22	kendrick lamar super bowl	1,237,104
23	my mix	1,187,828
24	ben shapiro	1,169,343
25	destiny	1,153,066
26	ishowspeed	1,135,461
27	playboi carti	1,127,410
28	nfl	1,102,265
29	minecraft	1,100,885
30	white noise	1,087,548
31	jubilee	1,067,328
32	cnn	1,050,249
33	ufc	1,042,683
34	plaqueboymax	1,040,139
35	drake	1,008,485
36	not like us	971,014
37	sml	961,580
38	movies	959,302
39	candace owens	942,453
40	brett cooper	897,173
41	dhar mann	886,264
42	study music	879,322
43	mr beast	876,844
44	monster hunter wilds	856,134
45	ign	852,826
46	apt	840,085
47	hasanabi	834,869
48	flightreacts	831,094
49	fortnite	809,961
50	david dobrik	796,437
51	free movies	793,228
52	brown noise	785,821
53	doechii	785,038
54	dream	781,707
55	druski	778,078
56	kai cenat	775,584
57	xqc	757,202
58	espn	751,068
59	die with a smile	733,564
60	breaking points	708,407
61	moist critical	706,135
62	msnbc	701,241
63	family guy	686,322
64	poppy playtime chapter 4	680,485
65	bad bunny	679,716
66	movie reaction	673,247
67	elon musk	670,442
68	luka doncic	655,504
69	daily show	654,626
70	youtube	647,487
71	super bowl 2025	637,827
72	fantastic four trailer	636,752
73	solo leveling	633,670
74	pokemon	633,341
75	jacksepticeye	633,157
76	mark rober	622,798
77	yaboyroshi	605,978
78	severance	603,885
79	lofi girl	602,401
80	smosh	599,380
81	sam sulek	598,366
82	karaoke	596,324
83	bluey	594,469
84	los ratones	593,628
85	jennie	592,263
86	songs	590,283
87	jimmy kimmel	586,552
88	tyt	579,976
89	kingdom come deliverance 2	576,006
90	daily dose of internet	575,814
91	jre	573,481
92	warriors	569,476
93	gmm	567,760
94	first things first	562,387
95	sabrina carpenter	558,336
96	bruno mars	555,339
97	outdoor boys	555,244
98	smii7y	549,478
99	aphmau	535,520
100	rain sounds for sleeping	533,323

Key stats: What are the current YouTube trends in the US?

Top Keyword: asmr

Top Keyword Volume: ~4.76 million

Total Search Volume (Top 1000 Keywords): ~314.5 million

Average Monthly Search Volume: ~315K

Median Monthly Search Volume: ~216K

In the United States, ASMR is again the top term, but the landscape diversifies quickly. High-ranking keywords include “CoryxKenshin”, a popular gaming YouTuber, and “SNL”, pointing to an audience tuned into culturally relevant, real-time entertainment.

The U.S. median volume (216K) is less than a quarter of the global median, showing a sharper drop-off after the top terms.
Searches are more top-heavy, with a few dominant creators and formats capturing the bulk of interest.
U.S. users seem especially drawn to entertainment genres, reaction-style content, and individual personalities, underscoring YouTube’s role in creator economy dynamics.

These figures point to a hyper-personalized search pattern, where users often look up specific individuals or shows rather than broader categories.

What are the most popular YouTube UK search terms in 2025?

#	Keyword	Volume
1	sidemen	1,448,174
2	asmr	1,096,833
3	trump	705,564
4	arsenal	644,873
5	wwe	527,581
6	music	523,153
7	aftv	519,376
8	united stand	493,566
9	moresidemen	463,600
10	ufc	457,784
11	sky news live	428,865
12	liverpool	408,229
13	asmongold	404,458
14	mrbeast	389,871
15	nopixel	351,248
16	f1	349,266
17	joe rogan	336,947
18	ksi	315,313
19	talksport	294,928
20	movie reaction	284,495
21	lofi	283,418
22	sidemen among us	274,720
23	beta squad	274,491
24	kendrick lamar	270,184
25	manchester united	267,140
26	ishowspeed	266,762
27	penguinz0	260,456
28	destiny	243,151
29	markiplier	235,848
30	central cee	232,499
31	snl	225,145
32	xqc	217,842
33	ign	217,593
34	nba	216,531
35	andrew tate	216,049
36	piers morgan	215,896
37	sky sports football	212,917
38	real madrid	211,022
39	coryxkenshin	208,683
40	trailer	207,451
41	marvel rivals	206,234
42	gb news	201,179
43	chelsea	198,392
44	drake	195,227
45	ndl	193,399
46	white noise	193,145
47	mr beast	193,106
48	apt	192,506
49	dhar mann	191,262
50	plaqueboymax	182,111
51	caseoh	180,477
52	candace owens	180,205
53	kendrick lamar super bowl	179,892
54	bbc news	178,469
55	news	176,646
56	premier league highlights	176,587
57	fortnite	173,151
58	matt armstrong	169,734
59	sky sports	169,685
60	man city	167,094
61	brown noise	164,319
62	dream	162,795
63	sky news	162,357
64	kingdom come deliverance 2	162,136
65	kai cenat	160,478
66	love island	159,891
67	tnt sports	159,553
68	minecraft	158,372
69	jubilee	158,063
70	gta 6	157,906
71	elon musk	157,606
72	man utd	155,344
73	donald trump	155,294
74	speed	154,950
75	not like us	154,289
76	los ratones	151,372
77	hamza	149,647
78	mashtag brady	149,236
79	my mix	148,616
80	songs	146,734
81	ludwig	144,891
82	sam sulek	142,215
83	fox news	141,634
84	david dobrik	140,124
85	assassin’s creed shadows	139,607
86	sabrina carpenter	138,808
87	playboi carti	137,938
88	linus tech tips	137,518
89	doechii	135,880
90	documentary	135,871
91	aba and preach	133,102
92	lee gunner	132,877
93	severance	132,509
94	monster hunter wilds	131,988
95	watchmojo	131,884
96	mark goldbridge	131,287
97	ben shapiro	129,266
98	football highlights	128,393
99	chrismd	126,600
100	boxing	126,404

Key stats: What are the current YouTube trends in the UK?

Top Keyword: sidemen

Top Keyword Volume: ~1.45 million

Total Search Volume (Top 1000 Keywords): ~72.4 million

Average Monthly Search Volume: ~72.4K

Median Monthly Search Volume: ~47.8K

The UK dataset highlights how regional identity shapes YouTube behavior. The top keyword, “sidemen”, refers to a UK-based YouTuber group whose popularity is deeply rooted in British pop culture and football fandom.

Compared to Global and US volumes, the UK has a smaller total search footprint (~72M total), but shows strong engagement with niche and local topics.
Arsenal, WWE, and other fandom-based queries rank high, showcasing how sports and entertainment cross over in the UK audience’s search intent.
The lower median volume (47.8K) illustrates a more fragmented demand curve, searches spread across many micro-topics and communities.

This indicates that while fewer searches occur overall, engagement is passionate and focused, especially on UK-native creators and football-related content.

Methodology

To gather the most searched terms on YouTube, I analyzed keyword data from Similarweb Search Intelligence for January-March 2025. I ordered the list based on the search volume for each term across this period.
Similarweb’s monthly search volume for YouTube is based on real-user data, not like most tools, which get averages from publicly sourced data.

How can you find trending topics on YouTube?

By using Similarweb’s YouTube Keyword Generator!

With this tool, you can pull accurate, targeted, and trending YouTube-specific keywords to energize your video marketing strategy.
Get started by heading over to Similarweb’s keyword research suite. Find the YouTube keyword tool under Keyword Research > Keyword Generator.

Select the YouTube option in the dropdown menu at the top of the report, add in your seed keyword, I choose “vacation” term for example, and start generating thousands of YouTube keywords.

Once here, you’ll see a large number of phrase-matched and related keywords and their associated search volume and volume trend, so you can hit your target audience with the right message at the right time.

To sum up

There’s no denying that YouTube is kind of a big deal. By exploring and analyzing real-user YouTube search data on one of the biggest platforms in the world (and with help from Similarweb’s YouTube Keyword Generator), marketers can get their hands on the trends that are captivating a global audience.

Just by looking at the top 100 YouTube searches here, we’ve learned the types of videos that people respond to, and that emotionally-led, authentic content is the key to building genuine (and lasting) connections with a target audience.

Learn more about how YouTube search data can improve your digital strategies with some extra reading:

FAQs

What is the most searched keyword on YouTube in 2025?
‘ASMR’ is the undisputed king of YouTube search, dominating both global and US markets.

What are the main trending topics on YouTube in 2025?
The US favors viral personalities and sketch comedy, while the UK leans heavily into homegrown creators and football culture.