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The Top YouTube Searches in 2025

The Top YouTube Searches in 2025
, Senior SEO SpecialistReviewer: Maayan Zohar Basteker8 Min.May 18, 2025

‘YouTube’ is the most common traffic leader based on the most searched term on Google data, which shows just how influential the platform is.

The top YouTube searches give us a window into the collective interests of millions worldwide.

That’s why I’ve tapped into Similarweb’s first-rate search volume data, based on real user searches, to find the most searched keywords on YouTube.

In this article, I’ll dive into the top 100 YouTube searches globally in 2025, as well as for the US and the UK.

So let’s get started.

Summarize with ChatGPT | Google AI | Perplexity | Grok

#KeywordVolume
1asmr16,800,000
2trump9,235,599
3mrbeast9,209,303
4music8,284,431
5lofi7,744,506
6sidemen7,607,142
7apt7,465,852
8asmongold7,283,758
9kendrick lamar6,820,703
10nba6,352,967
11bad bunny6,118,776
12wwe6,005,571
13die with a smile5,799,630
14ishowspeed5,289,547
15bruno mars4,951,449
16ufc4,884,067
17song4,837,663
18karaoke4,732,196
19not like us4,689,194
20minecraft4,685,582
21real madrid4,660,493
22mr beast4,377,243
23coryxkenshin4,334,356
24joe rogan4,316,622
25marvel rivals4,235,208
26songs4,185,819
27markiplier4,080,541
28snl3,973,089
29phonk3,797,458
30samay raina3,745,800
31study with me3,715,122
32f13,634,214
33penguinz03,624,231
34podcast3,589,361
35eminem3,581,942
36kendrick lamar super bowl3,575,975
37drake3,372,292
38linkin park3,369,036
39speed3,332,565
40jennie3,322,266
41gta 63,285,504
42kingdom come deliverance 23,268,015
43musica3,229,176
44tmkoc3,212,979
45cocomelon3,192,576
46fox news3,133,984
47lady gaga3,122,804
48playboi carti3,116,529
49solo leveling3,094,261
50sigma boy3,087,664
51caseoh3,085,119
52white noise3,084,168
53ign3,031,726
54news3,025,974
55deepseek2,997,828
56billie eilish2,993,853
57cnn2,971,023
58monster hunter wilds2,962,033
59the weeknd2,942,827
60youtube2,941,720
61lck2,917,811
62lakers2,864,947
63liverpool2,860,953
64study music2,820,015
65poppy playtime chapter 42,721,662
66destiny2,697,668
67fortnite2,666,652
68review phim2,639,369
69trailer2,634,781
70dhruv rathee2,610,931
71arsenal2,609,667
72xqc2,555,785
73valorant2,529,874
74ludwig2,525,259
75doechii2,502,584
76peliculas completas en español latino2,475,613
77dhar mann2,466,570
78candace owens2,456,413
79batang quiapo2,399,783
80my mix2,391,127
81skibidi toilet2,388,274
82neon man2,385,626
83moresidemen2,361,213
84stand up comedy2,360,966
85movies2,343,045
86tn en vivo2,342,497
87elon musk2,331,805
88barcelona2,318,973
89lisa2,316,671
90movie reaction2,309,012
91los ratones2,295,813
92kai cenat2,285,571
93aaj tak live2,269,610
94assassin’s creed shadows2,267,968
95sabrina carpenter2,266,265
96india’s got latent2,255,300
97mukbang2,243,143
98blue2,219,669
99michael jackson2,215,642
100meem se mohabbat2,204,727

Top Keyword: asmr

Top Keyword Volume: 16.8 million

Total Search Volume (Top 1000 Keywords): ~1.22 billion

Average Monthly Search Volume: ~1.22 million

Median Monthly Search Volume: ~856K

  • “ASMR” is the most searched keyword globally, with 16.8 million monthly searches, highlighting its universal appeal.
  • The global top 1,000 keywords generate over 1.2 billion total searches, indicating massive engagement on the platform.
  • A high average search volume (~1.22M) paired with a strong median (~856K) suggests consistent interest across a wide range of topics—not just viral hits.
  • Users globally turn to YouTube for a diverse mix of content, including:
    • Sensory experiences (e.g. ASMR)
    • Entertainment and music
    • Internet personalities and creators
#KeywordVolume
1asmr4,758,030
2trump2,847,902
3coryxkenshin2,738,515
4snl2,580,574
5music2,488,041
6nba2,336,606
7asmongold2,232,942
8lofi2,172,435
9mrbeast1,994,814
10markiplier1,854,617
11wwe1,847,482
12fox news1,815,732
13kendrick lamar1,784,257
14joe rogan1,637,842
15penguinz01,610,215
16marvel rivals1,568,399
17caseoh1,510,423
18lakers1,350,224
19sidemen1,335,169
20news1,277,383
21ludwig1,259,560
22kendrick lamar super bowl1,237,104
23my mix1,187,828
24ben shapiro1,169,343
25destiny1,153,066
26ishowspeed1,135,461
27playboi carti1,127,410
28nfl1,102,265
29minecraft1,100,885
30white noise1,087,548
31jubilee1,067,328
32cnn1,050,249
33ufc1,042,683
34plaqueboymax1,040,139
35drake1,008,485
36not like us971,014
37sml961,580
38movies959,302
39candace owens942,453
40brett cooper897,173
41dhar mann886,264
42study music879,322
43mr beast876,844
44monster hunter wilds856,134
45ign852,826
46apt840,085
47hasanabi834,869
48flightreacts831,094
49fortnite809,961
50david dobrik796,437
51free movies793,228
52brown noise785,821
53doechii785,038
54dream781,707
55druski778,078
56kai cenat775,584
57xqc757,202
58espn751,068
59die with a smile733,564
60breaking points708,407
61moist critical706,135
62msnbc701,241
63family guy686,322
64poppy playtime chapter 4680,485
65bad bunny679,716
66movie reaction673,247
67elon musk670,442
68luka doncic655,504
69daily show654,626
70youtube647,487
71super bowl 2025637,827
72fantastic four trailer636,752
73solo leveling633,670
74pokemon633,341
75jacksepticeye633,157
76mark rober622,798
77yaboyroshi605,978
78severance603,885
79lofi girl602,401
80smosh599,380
81sam sulek598,366
82karaoke596,324
83bluey594,469
84los ratones593,628
85jennie592,263
86songs590,283
87jimmy kimmel586,552
88tyt579,976
89kingdom come deliverance 2576,006
90daily dose of internet575,814
91jre573,481
92warriors569,476
93gmm567,760
94first things first562,387
95sabrina carpenter558,336
96bruno mars555,339
97outdoor boys555,244
98smii7y549,478
99aphmau535,520
100rain sounds for sleeping533,323

Top Keyword: asmr

Top Keyword Volume: ~4.76 million

Total Search Volume (Top 1000 Keywords): ~314.5 million

Average Monthly Search Volume: ~315K

Median Monthly Search Volume: ~216K

In the United States, ASMR is again the top term, but the landscape diversifies quickly. High-ranking keywords include “CoryxKenshin”, a popular gaming YouTuber, and “SNL”, pointing to an audience tuned into culturally relevant, real-time entertainment.

  • The U.S. median volume (216K) is less than a quarter of the global median, showing a sharper drop-off after the top terms.
  • Searches are more top-heavy, with a few dominant creators and formats capturing the bulk of interest.
  • U.S. users seem especially drawn to entertainment genres, reaction-style content, and individual personalities, underscoring YouTube’s role in creator economy dynamics.

These figures point to a hyper-personalized search pattern, where users often look up specific individuals or shows rather than broader categories.

#KeywordVolume
1sidemen1,448,174
2asmr1,096,833
3trump705,564
4arsenal644,873
5wwe527,581
6music523,153
7aftv519,376
8united stand493,566
9moresidemen463,600
10ufc457,784
11sky news live428,865
12liverpool408,229
13asmongold404,458
14mrbeast389,871
15nopixel351,248
16f1349,266
17joe rogan336,947
18ksi315,313
19talksport294,928
20movie reaction284,495
21lofi283,418
22sidemen among us274,720
23beta squad274,491
24kendrick lamar270,184
25manchester united267,140
26ishowspeed266,762
27penguinz0260,456
28destiny243,151
29markiplier235,848
30central cee232,499
31snl225,145
32xqc217,842
33ign217,593
34nba216,531
35andrew tate216,049
36piers morgan215,896
37sky sports football212,917
38real madrid211,022
39coryxkenshin208,683
40trailer207,451
41marvel rivals206,234
42gb news201,179
43chelsea198,392
44drake195,227
45ndl193,399
46white noise193,145
47mr beast193,106
48apt192,506
49dhar mann191,262
50plaqueboymax182,111
51caseoh180,477
52candace owens180,205
53kendrick lamar super bowl179,892
54bbc news178,469
55news176,646
56premier league highlights176,587
57fortnite173,151
58matt armstrong169,734
59sky sports169,685
60man city167,094
61brown noise164,319
62dream162,795
63sky news162,357
64kingdom come deliverance 2162,136
65kai cenat160,478
66love island159,891
67tnt sports159,553
68minecraft158,372
69jubilee158,063
70gta 6157,906
71elon musk157,606
72man utd155,344
73donald trump155,294
74speed154,950
75not like us154,289
76los ratones151,372
77hamza149,647
78mashtag brady149,236
79my mix148,616
80songs146,734
81ludwig144,891
82sam sulek142,215
83fox news141,634
84david dobrik140,124
85assassin’s creed shadows139,607
86sabrina carpenter138,808
87playboi carti137,938
88linus tech tips137,518
89doechii135,880
90documentary135,871
91aba and preach133,102
92lee gunner132,877
93severance132,509
94monster hunter wilds131,988
95watchmojo131,884
96mark goldbridge131,287
97ben shapiro129,266
98football highlights128,393
99chrismd126,600
100boxing126,404

Top Keyword: sidemen

Top Keyword Volume: ~1.45 million

Total Search Volume (Top 1000 Keywords): ~72.4 million

Average Monthly Search Volume: ~72.4K

Median Monthly Search Volume: ~47.8K

The UK dataset highlights how regional identity shapes YouTube behavior. The top keyword, “sidemen”, refers to a UK-based YouTuber group whose popularity is deeply rooted in British pop culture and football fandom.

  • Compared to Global and US volumes, the UK has a smaller total search footprint (~72M total), but shows strong engagement with niche and local topics.
  • Arsenal, WWE, and other fandom-based queries rank high, showcasing how sports and entertainment cross over in the UK audience’s search intent.
  • The lower median volume (47.8K) illustrates a more fragmented demand curve, searches spread across many micro-topics and communities.

This indicates that while fewer searches occur overall, engagement is passionate and focused, especially on UK-native creators and football-related content.

Methodology

To gather the most searched terms on YouTube, I analyzed keyword data from Similarweb Search Intelligence for January-March 2025. I ordered the list based on the search volume for each term across this period.
Similarweb’s monthly search volume for YouTube is based on real-user data, not like most tools, which get averages from publicly sourced data.

By using Similarweb’s YouTube Keyword Generator!

With this tool, you can pull accurate, targeted, and trending YouTube-specific keywords to energize your video marketing strategy.
Get started by heading over to Similarweb’s keyword research suite. Find the YouTube keyword tool under Keyword Research > Keyword Generator.

YouTube keyword tool

Select the YouTube option in the dropdown menu at the top of the report, add in your seed keyword, I choose “vacation” term for example, and start generating thousands of YouTube keywords.

Once here, you’ll see a large number of phrase-matched and related keywords and their associated search volume and volume trend, so you can hit your target audience with the right message at the right time.

To sum up

There’s no denying that YouTube is kind of a big deal. By exploring and analyzing real-user YouTube search data on one of the biggest platforms in the world (and with help from Similarweb’s YouTube Keyword Generator), marketers can get their hands on the trends that are captivating a global audience.

Just by looking at the top 100 YouTube searches here, we’ve learned the types of videos that people respond to, and that emotionally-led, authentic content is the key to building genuine (and lasting) connections with a target audience.

Learn more about how YouTube search data can improve your digital strategies with some extra reading:

FAQs

What is the most searched keyword on YouTube in 2025?
‘ASMR’ is the undisputed king of YouTube search, dominating both global and US markets.

What are the main trending topics on YouTube in 2025?
The US favors viral personalities and sketch comedy, while the UK leans heavily into homegrown creators and football culture.

Shai Belinsky photo

by Shai Belinsky

Senior SEO Specialist

Shai, with 10+ years in SEO, holds a Bachelor’s and an MBA. He enjoys TV shows, anime, movies, music, and cooking.

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This post is subject to Similarweb legal notices and disclaimers.

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