Bjorg Market Share Analysis for November 2025

Let’s be honest, on the table, the bowl has taken over! It is with subtle strokes of « SMOOTHIE BOWL »,« BUDDHA BOWL »,« POKE BOWL » or even « BOWL CAKE » that it has slowly but surely defeated the plate. Most women’s newspapers advertise it as much more than a trend, as the bowl tends to become a real life habit. Honestly, we understand why. A well fought battle! The bowl is actually the symbol of a new culinary dynamic. In addition to its practical, playful, if not childish and aesthetic side, it reflects above all a growing interest for healthier food; meaning, everything that falls into the category of seeds, cereals and légumes. It is easier, you will agree, to enjoy food in a bowl with a large spoon rather than on a plate with a fork. In addition to the choice of foods, there is also a desire to better quantify meals. The opulent and variable side of the plate offers little possibility for rationing quantities as the uniqueness of a bowl can do. Thus everything seems to bring us back to the motto: Eat healthy, eat round! And you can start right from your breakfast! On the menu, you can go for a bowl of porridge. Unctuous mix of cereal flakes and dairy alternative that you can choose from our wide range. And, if you prefer a more consistent version but still healthy mix, we strongly recommend the « BOWL CAKE ». The base is somewhat identical, it contains a mix of cereals as well as fresh or dried fruits to mix with a plant-based drink. Add an egg and a little bit of yeast to this mixture. After 3 minutes in the microwave, you will get a cake with a light and airy texture. It is easier to transport and will meet the nutritional needs of unconditional latecomers and will also be a balanced snack to those for whom breakfast time rings at 10am. But the formula that everyone can agree on is that of the« SMOOTHIE BOWL ». It amazes people both for its simplicity in terms of preparation, its nutritional intake and its almost infinite side in terms of creativity. This c