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Blue Nile

May 2026

Blue Nile Market Share Analysis for May 2026

Blue Nile Inc. is an online jewelry retailer founded in 1999. It is based in New York City. In February 2017, it became a subsidiary of Bain Capital. In 2022, Blue Nile was acquired by Signet Jewelers.
Lifestyle > Jewelry and Luxury Products
Domainbluenile.com
Year Founded1999
Employees501 - 1000
Annual Revenue$200M - $500M
HQ:United States, Washington, Seattle
bluenile.com
Blue Nile
Blue Nile (including company regionals)
  • bluenile.com
    bluenile.com
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Blue Nile Revenue up to May 2026 is 200M - 500M

revenue generated by Blue Nile top domains

Blue Nile top domains revenue over 3 years

Revenue for Blue Nile top domains

bluenile.combluenile.com200M - 500M
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Total visits to Blue Nile's top domains

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Total visits last 3 months

Subsidiaries Breakdown
bluenile.combluenile.com3.3M
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Avg. visit duration in Blue Nile's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown
bluenile.combluenile.com00:02:42
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Avg. pageviews on Blue Nile's top domains

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Average page views last 3 months

Subsidiaries Breakdown
bluenile.combluenile.com4.61
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Blue Nile top competitors by domain

Top similar sites in May 2026, ranked by their affinity

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Top technologies used by Blue Nile

These are the website technologies, by industry, used by Blue Nile top domains

Advertising (46)

DoubleClick

DoubleClick

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Payment & Currencies (30)

Cart Functionality

Cart Functionality

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Conversion & Analytics (25)

Google Analytics

Google Analytics

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Social (10)

Google+ Platform

Google+ Platform

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More Technologies

15

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News & Signals from Blue Nile

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsBlue Nile launched The Eclipse Collection on Sep 30th '24.On September 30, Blue Nile launched The Eclipse Collection, which features 168 stunning brand-new jewelry pieces.
September 30, 2024Read More
NewsBlue Nile recognized as No. 143 in the Top 1000.Before Signet acquired it, Blue Nile ranked No. 143 in the Top 1000.
March 21, 2024Read More
NewsBlue Nile recognized as one of the best places to buy engagement rings online on Feb 14th '24.On top of that, we think Blue Nile is one of the best places to buy engagement rings online, if that's what you have planned for Valentine's Day 2024.
January 14, 2024Read More

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