Botanic Choice Market Share Analysis for November 2025

Keeping your immune system in tip-top shape is now more important than ever. For a natural approach, check out these superb herbs for immune support! In This Healthy Insight: ElderberryAstragalusEchinaceaOlive LeafOregano Oil Elderberry Elderberry’s gone mainstream, making it harder to find, but definitely worth the effort. It offers unmatched potential for both its antioxidant and immune support due to its generous concentration of anthocyanins (the source of its deep purple color) and other beneficial flavonoids. Also known as sambucus, elderberry’s been used for thousands of years and has been studied extensively for its ability to shorten duration of certain symptoms. This tasty, tart berry is often used to flavor syrups and jams and is frequently found in liquid extract form.  Astragalus Astragalus is considered to be a therapeutic herb called an adaptogen. Adaptogens help your body to combat and manage physical and emotional stress, fight fatigue, and provide intense immune support.  Originally grown in Asia and used in Chinese medicine for centuries, astragalus has recently become popular for its high content of saponins, a class of compounds believed to have a positive effect on the immune system. Echinacea The world’s best known and most studied herb, echinacea (Echinacea purpurea and angustifolia)  was originally used by the indigenous people of America for respiratory issues. Also known as coneflower, echinacea quickly became popular around the world during the early 19th century. Studies indicate that echinacea is most beneficial at supporting a healthy immune response at the onset, so it’s most effective when you’re just starting to feel out of sorts, rather than when you’ve got a full-blown case. It works to stimulate the immune system and can help reduce duration and severity. Often available in capsule or liquid form. Olive Leaf Lesser-known than some of the immune-boosting powerhouses listed above, olive lea