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DirectBuy Market Share Analysis for November 2025

DirectBuy is an American membership buying service headquartered in Merrillville, Indiana. Members pay a fee, which entitles them to buy products at a discount, directly from the manufacturer and its authorized suppliers.

Home and Garden > Home and Garden - Other

Domaindirectbuy.com

Year Founded1971

Employees201 - 500

Annual Revenue$25M - $50M

DirectBuy

DirectBuy (including company regionals)

directbuy.com

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DirectBuy Revenue up to November 2025 is 25M - 50M

revenue generated by DirectBuy top domains

DirectBuy top domains revenue over 3 years

Revenue for DirectBuy top domains

directbuy.com25M - 50M

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Total visits to DirectBuy's top domains

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Total visits last 3 months

Subsidiaries Breakdown

directbuy.com25.8K

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Avg. visit duration in DirectBuy's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

directbuy.com00:08:38

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Avg. pageviews on DirectBuy's top domains

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Average page views last 3 months

Subsidiaries Breakdown

directbuy.com9.76

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DirectBuy top competitors by domain

Top similar sites in November 2025, ranked by their affinity

overstock.comCompany NameOverstock.com, Inc.Employees501 - 1000HQUnited States, Utah, MidvaleAnnual revenue> $1BTotal visits6.9MHome and Garden > Home and Garden - Other

Top technologies used by DirectBuy

These are the website technologies, by industry, used by DirectBuy top domains

Advertising (13)

DoubleClick

Conversion & Analytics (6)

Google Analytics

Social (4)

Instagram

Audio Video Media (3)

YouTube

More Technologies

14

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News & Signals from DirectBuy

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NewsCSC Generation Enterprise acquired DirectBuy Home Improvement, Inc. on Jan 1st '17.Merrillville, Ind.-based CSC Generation acquired DirectBuy out of bankruptcy in 2017 and did the same with bankrupt Z Gallerie this past June, keeping and opening a total of about 40 Z Gallerie stores as it extended its digital-first home furnishings platform supported by brick-and-mortar retail.

NewsDirectBuy Home Improvement, Inc. acquired Z Gallerie, LLC for $20.3M on Jan 1st '19.Merrillville, Ind.-based DirectBuy acquired Z Gallerie in June 2019, at the time saying it would take 32 to the 34 of the Gardena, Calif.-based Top 100 company’s locations.