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Direct Line Group

Direct Line Group Market Share Analysis for November 2025

Direct Line Insurance Group plc is a British insurance company based in the United Kingdom, formed in 2012 by the divestment of The Royal Bank of Scotland Group's insurance division, through an initial public offering.

Finance > Insurance

Domaindirectlinegroup.co.uk

Year Founded1985

Employees> 10001

Annual Revenue> $1B

Direct Line Group

Direct Line Group (including company regionals)

directlinegroup.co.uk

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Direct Line Group Revenue up to November 2025 is > 1B

revenue generated by Direct Line Group top domains

Direct Line Group top domains revenue over 3 years

Revenue for Direct Line Group top domains

directlinegroup.co.uk> 1B

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Direct Line Group Stock price in November 2025

Direct Line Group stock is traded under the ticker #DLG. Below you can review Direct Line Group stock performance in the past 12 months up to November 2025

Total visits to Direct Line Group's top domains

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Total visits last 3 months

Subsidiaries Breakdown

directlinegroup.co.uk32.6K

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Avg. visit duration in Direct Line Group's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

directlinegroup.co.uk00:01:19

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Avg. pageviews on Direct Line Group's top domains

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Average page views last 3 months

Subsidiaries Breakdown

directlinegroup.co.uk2.67

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Direct Line Group top competitors by domain

Top similar sites in November 2025, ranked by their affinity

darwin-insurance.comCompany NameDarwin InsuranceEmployees201 - 500HQUnited Kingdom, PeterboroughAnnual revenue--Total visits121.3KFinance > Insurance

Top technologies used by Direct Line Group

These are the website technologies, by industry, used by Direct Line Group top domains

Conversion & Analytics (6)

Google Analytics

Social (4)

Instagram

Email Services (3)

Microsoft Exchange Online

Audio Video Media (2)

Vimeo

More Technologies

9

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News & Signals from Direct Line Group

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsDirect Line Group sells assets to Royal & Sun Alliance Insurance Ltd.NIG became part of RSA in September 2023, when RSA agreed to acquire the NIG business from Direct Line Group (DLG), with the operational transfer of NIG and FarmWeb into RSA taking place from May 1, 2024, according to NIG's website.

NewsSamuel Day leaves Direct Line Group as interim chief marketing officer.Samuel Day is leaving his role as interim chief marketing officer at Direct Line Group (DLG).

NewsMs Gakhal leaves Direct Line Group.Ms Gakhal, who is based in Leeds, joins Skipton Group from the Direct Line Group, where she worked for 19 years.