Don’t miss outtag icon
Get early access to Digital 100 2026, Similarweb’s official ranking of the fastest-growing brandsPre-register now!banner icon
Firstmac

November 2025

Firstmac Market Share Analysis for November 2025

"Firstmac is a privately-owned company that has been in business for more than 44 years. We have grown from a small family business to become Australia's largest non-bank lender. Over time we have provided 130,000 home loans and we currently manage $16 billion in mortgages and $300 million in cash investments. Firstmac is self-funded through $40 billion worth of RMBS bonds in Australian and global markets. Our headquarters is in Brisbane, Australia. Firstmac is a challenger company that stays ahead of the big banks by using smart technology and highly-trained support staff based in our Brisbane call centre."
Year Founded1979
Employees501 - 1000
Annual Revenue$200M - $500M
firstmac.com.au
Firstmac
Firstmac (including company regionals)
  • firstmac.com.au
    firstmac.com.au
See more website traffic and engagement information

Firstmac Revenue up to November 2025 is 200M - 500M

revenue generated by Firstmac top domains

Firstmac top domains revenue over 3 years

Revenue for Firstmac top domains

firstmac.com.aufirstmac.com.au200M - 500M
See more with Sales Intelligence

Total visits to Firstmac's top domains

Understand Firstmac market share and potential market reach.

Total visits last 3 months

Subsidiaries Breakdown

Avg. visit duration in Firstmac's top domains

Analyze Firstmac engagement metrics.

Average visit duration last 3 months

Subsidiaries Breakdown
firstmac.com.aufirstmac.com.au00:03:43
See more with Sales Intelligence

Avg. pageviews on Firstmac's top domains

See how Firstmac keep users engaged, nurture their interest, and encourage them to take the next step.

Average page views last 3 months

Subsidiaries Breakdown

Want to gain deeper traffic insights?

Filter 20.3M+ online businesses. Discover new leads when their traffic spikes, when they start or stop using technologies, or when they get positive press.



Top technologies used by Firstmac

These are the website technologies, by industry, used by Firstmac top domains

Payment & Currencies (8)

Advertising (6)

DoubleClick

DoubleClick

Conversion & Analytics (6)

Google Analytics

Google Analytics

eCommerce (3)

More Technologies

8

See all

Ready to discover high quality prospects?

Identify what technologies a website uses to craft the perfect sales pitch, and shorten the sales cycle with the Similarweb Sales Intelligence Solution.


News & Signals from Firstmac

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsFirstmac Group has issues with trademark case.After announcing in June 2023 that it had won the trademark case against Firstmac, a full court ruled against the company earlier this month in a decision that would prevent Zip from using the trademark for its Australian services.
NewsFirstmac Group launched commercial property loan on Oct 21st '24.Non-bank lender Firstmac has launched its first commercial property loan, now offering a low-fee Commercial Self-Managed Super Fund (SMSF) property loan.
NewsFirstmac Group has issues with major cyber breach.Mortgage lender Firstmac grapples with major cyber breach.

See all Firstmac signals

Focus your sales teams on the most promising opportunities. By prioritizing opportunities and engaging at the right time, you can optimize efforts and close more deals.