HBF Market Share Analysis for November 2025

HBF Health Limited is an Australian health insurance provider. It is Australia's fifth biggest private health insurance provider with a national market share of 7.82%. Although HBF does operate nationwide, the vast majority of its members are located in Western Australia, where HBF is headquartered.

Finance > Insurance

Domainhbf.com.au

Year Founded1941

Employees1001 - 5000

Annual Revenue> $1B

HBF

HBF (including company regionals)

hbf.com.au

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HBF Revenue up to November 2025 is > 1B

revenue generated by HBF top domains

HBF top domains revenue over 3 years

Revenue for HBF top domains

hbf.com.au> 1B

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Total visits to HBF's top domains

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Total visits last 3 months

Subsidiaries Breakdown

hbf.com.au303.2K

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Avg. visit duration in HBF's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

hbf.com.au00:03:53

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Avg. pageviews on HBF's top domains

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Average page views last 3 months

Subsidiaries Breakdown

hbf.com.au5.61

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HBF top competitors by domain

Top similar sites in November 2025, ranked by their affinity

comparethemarket.com.auCompany NameCompare the MarketEmployees501 - 1000HQUnited Kingdom, NorthboroughAnnual revenue$500M - $1BTotal visits1.2MFinance > Insurance

Top technologies used by HBF

These are the website technologies, by industry, used by HBF top domains

Advertising (20)

DoubleClick

Conversion & Analytics (14)

Google Analytics

Payment & Currencies (8)

Visa

eCommerce (7)

Swap

More Technologies

12

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News & Signals from HBF

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NewsHBF Health Limited closes offices in Albany, New York, United States.Given these trends, operating the current branch network is no longer sustainable and HBF intends to close its Albany, Floreat, Kalgoorlie, Mandurah, and Rockingham branches in the coming months.

NewsHBF Health Limited recognized as Australia's Most Trusted Private Health Insurer at 2023 Roy Morgan Trusted Brand Awards.HBF has been recognised as Australia's Most Trusted Private Health Insurer in the 2023 Roy Morgan Trusted Brand Awards.

NewsHBF Health Limited launched Oracle Health Insurance on Apr 1st '20.In April 2020, HBF Health Ltd. introduced Oracle Health Insurance to endorse the digital transition as part of a broader initiative to streamline the systems and activities.