Home
Johnson Outdoors

Johnson Outdoors Market Share Analysis for November 2025

Johnson Outdoors Inc. produces outdoor recreational products such as watercraft, diving equipment, camping gear, and outdoor clothing. It has operations in 24 locations worldwide, employs 1,400 people and reports sales of more than $315 million.

Hobbies and Leisure > Camping Scouting and Outdoors

Domainjohnsonoutdoors.com

Year Founded1970

Employees1001 - 5000

Annual Revenue$500M - $1B

Johnson Outdoors

Showing Johnson Outdoors's traffic and engagement information for its main website (including company regionals)

johnsonoutdoors.com
humminbird.com

See more website traffic and engagement information

Johnson Outdoors Revenue up to November 2025 is 500M - 1B

revenue generated by Johnson Outdoors top domains

Johnson Outdoors top domains revenue over 3 years

Revenue for Johnson Outdoors top domains

johnsonoutdoors.com500M - 1B

humminbird.com15M - 25M

See more with Sales Intelligence

Total visits to Johnson Outdoors's top domains

Understand Johnson Outdoors market share and potential market reach.

Total visits last 3 months

Subsidiaries Breakdown

johnsonoutdoors.com806.4K

humminbird.com19.2K

See more with Sales Intelligence

Avg. visit duration in Johnson Outdoors's top domains

Analyze Johnson Outdoors engagement metrics.

Average visit duration last 3 months

Subsidiaries Breakdown

johnsonoutdoors.com00:02:34

humminbird.com00:00:34

See more with Sales Intelligence

Avg. pageviews on Johnson Outdoors's top domains

See how Johnson Outdoors keep users engaged, nurture their interest, and encourage them to take the next step.

Average page views last 3 months

Subsidiaries Breakdown

johnsonoutdoors.com2.89

humminbird.com1.60

See more with Sales Intelligence

Johnson Outdoors top competitors by domain

Top similar sites in November 2025, ranked by their affinity

cabelas.comCompany NameCabela'sEmployees> 10001HQUnited States, Nebraska, SidneyAnnual revenue> $1BTotal visits13.9MHobbies and Leisure > Camping Scouting and Outdoors

Top technologies used by Johnson Outdoors

These are the website technologies, by industry, used by Johnson Outdoors top domains

Advertising (12)

DoubleClick

Conversion & Analytics (6)

Google Analytics

Marketing (5)

Google Marketing Platform

Social (5)

Google+ Platform

More Technologies

13

See all

News & Signals from Johnson Outdoors

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsJohnson Outdoors Inc. recognized as one of the Most Trustworthy Companies in America 2025.The company, which is a leading international supplier of outdoor leisure products, said: "The company, which is a leading international supplier of outdoor leisure products, said: " Angling International is honoured to announce that Johnson Outdoors has again been recognized by Newsweek and Statista as one of the Most Trustworthy Companies in America 2025, marking its fourth consecutive year on this prestigious list.

NewsJohnson Outdoors Inc. acquires Endless Summer.Racine-based Johnson Outdoors, a designer and manufacturer of outdoor recreational products, has acquired Endless Summer Technologies, a manufacturer of high-end scuba diving equipment.

NewsJohnson Outdoors Inc. invested into assets: diving equipment supplier in the amount of $14M in South Africa, Southern Africa on Jan 21st '25.Recently, Johnson Outdoors acquired a diving equipment supplier in South Africa for $14 million, aiming to enhance manufacturing efficiency and innovation capabilities.