Lower Market Share Analysis for November 2025

Lower home equity line of credit (HELOC) annual percentage rate (APR) is variable and is based on the value of an index plus a margin.

Finance > Banking Credit and Lending

Domainlower.com

Year Founded2014

Employees1001 - 5000

Annual Revenue$500M - $1B

Lower

Lower (including company regionals)

lower.com

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Lower Revenue up to November 2025 is 500M - 1B

revenue generated by Lower top domains

Lower top domains revenue over 3 years

Revenue for Lower top domains

lower.com500M - 1B

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Total visits to Lower's top domains

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Total visits last 3 months

Subsidiaries Breakdown

lower.com81K

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Avg. visit duration in Lower's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

lower.com00:01:14

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Avg. pageviews on Lower's top domains

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Average page views last 3 months

Subsidiaries Breakdown

lower.com3.18

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Lower top competitors by domain

Top similar sites in November 2025, ranked by their affinity

renofi.comCompany NameRenoFiEmployees51 - 200HQUnited States, Pennsylvania, PhiladelphiaAnnual revenue$25M - $50MTotal visits43KFinance > Banking Credit and Lending

Top technologies used by Lower

These are the website technologies, by industry, used by Lower top domains

Advertising (22)

DoubleClick

Conversion & Analytics (15)

Google Analytics

Email Services (4)

Sendgrid

Social (4)

Instagram

More Technologies

13

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News & Signals from Lower

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NewsLower, LLC. hired Gino Fronti as EVP, Division President West and VP of Product for LOAI on Dec 4th '25.COLUMBUS, OH - December 04, 2025 - Lower, the nation's leading VC-backed mortgage lender and one of the fastest-growing homeownership platforms in fintech, today announced the appointment of Gino Fronti as EVP, Division President West and VP of Product for LOAI, the company's AI-powered productivity suite for loan officers.

NewsLower, LLC. acquired Movoto, Inc. on Oct 22nd '25.Earlier this year, Lower also agreed to acquire real estate portal Movoto from OJO Labs.

NewsLower, LLC. partnered with HomeSmart on Oct 21st '25.Lower Mortgage, a leading tech-enabled mortgage lender, today announced a strategic national marketing agreement with HomeSmart Realty, the country's leading 100% commission real estate brokeragesone of the largest and fastest-growing real estate brokerages in the United States.