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Merlin Annual Pass

Merlin Annual Pass Market Share Analysis for November 2025

A Merlin Pass opens the door to the UK's top attractions, so wherever you live, you’re guaranteed to have the ultimate passport to fun!

Travel and Tourism > Tourist Attractions

Domainmerlinannualpass.co.uk

Year Founded--

Employees51 - 200

Annual Revenue$15M - $25M

Merlin Annual Pass

Merlin Annual Pass (including company regionals)

merlinannualpass.co.uk

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Merlin Annual Pass Revenue up to November 2025 is 15M - 25M

revenue generated by Merlin Annual Pass top domains

Merlin Annual Pass top domains revenue over 3 years

Revenue for Merlin Annual Pass top domains

merlinannualpass.co.uk15M - 25M

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Total visits to Merlin Annual Pass's top domains

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Total visits last 3 months

Subsidiaries Breakdown

merlinannualpass.co.uk416.1K

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Avg. visit duration in Merlin Annual Pass's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

merlinannualpass.co.uk00:01:29

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Avg. pageviews on Merlin Annual Pass's top domains

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Average page views last 3 months

Subsidiaries Breakdown

merlinannualpass.co.uk2.95

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Merlin Annual Pass top competitors by domain

Top similar sites in November 2025, ranked by their affinity

legoland.co.ukCompany NameLegolandEmployees1001 - 5000HQUnited States, California, CarlsbadAnnual revenue$200M - $500MTotal visits404.1KTravel and Tourism > Tourist Attractions

Top technologies used by Merlin Annual Pass

These are the website technologies, by industry, used by Merlin Annual Pass top domains

Advertising (8)

DoubleClick

Conversion & Analytics (8)

Google Analytics

eCommerce (5)

Swap

Payment & Currencies (4)

Cart Functionality

More Technologies

14

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News & Signals from Merlin Annual Pass

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsTGI Friday’s Inc. partners with Merlin Group.American-inspired cocktail bar and restaurant chain, TGI Fridays has announced it is partnering with Merlin Annual Pass, of the Merlin Entertainments Group, the global leader in location-based, family entertainment.

NewsMirror partners with Merlin Group.The Mirror has teamed up with Merlin to offer one lucky winner the chance to get their hands on FOUR of their incredible annual gold passes, each worth £219 - meaning you and three friends or family members can make the most of the prize.