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Not Your Mothers

Not Your Mothers Market Share Analysis for August 2026

Shop high quality, clean haircare products for every hair type from Not Your Mothers. Explore styling, care, and curl solutions now and find your perfect match.

Lifestyle > Beauty and Cosmetics

Domainnotyourmothers.com

Year Founded2010

Employees51 - 200

Annual Revenue$15M - $25M

Not Your Mothers

Not Your Mothers (including company regionals)

notyourmothers.com

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Not Your Mothers Revenue up to August 2026 is 15M - 25M

revenue generated by Not Your Mothers top domains

Not Your Mothers top domains revenue over 3 years

Revenue for Not Your Mothers top domains

notyourmothers.com15M - 25M

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Total visits to Not Your Mothers's top domains

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Total visits last 3 months

Subsidiaries Breakdown

notyourmothers.com133.6K

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Avg. visit duration in Not Your Mothers's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

notyourmothers.com00:01:51

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Avg. pageviews on Not Your Mothers's top domains

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Average page views last 3 months

Subsidiaries Breakdown

notyourmothers.com2.72

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Not Your Mothers top competitors by domain

Top similar sites in August 2026, ranked by their affinity

bumbleandbumble.comCompany NameBumble and bumbleEmployees501 - 1000HQUnited States, New York, New York CityAnnual revenue$100M - $200MTotal visits218.1KLifestyle > Beauty and Cosmetics

Top technologies used by Not Your Mothers

These are the website technologies, by industry, used by Not Your Mothers top domains

Conversion & Analytics (23)

Google Analytics

Advertising (15)

DoubleClick

Payment & Currencies (15)

Cart Functionality

Live Chat (6)

Tawk To

More Technologies

14

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News & Signals from Not Your Mothers

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsMain Post Partners invested into Not Your Mother’s LLC on Jul 1st '19.Main Post invested in NYM in 2019 and partnered with the founders and management team to scale the business into "the largest independently-owned mass hair care brand."

NewsHenkel Corporation acquires Not Your Mother’s LLC.Henkel acquires Not Your Mother's.

NewsNot Your Mother’s LLC partners with Omnifold.Alignment between a tool's design and the problem it solves was a key factor in Not Your Mother's decision to partner with Omnifold.