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Rare Beauty Market Share Analysis for July 2026

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

Lifestyle > Beauty and Cosmetics

Domainrarebeauty.com

Year Founded2019

Employees51 - 200

Annual Revenue$200M - $500M

Rare Beauty

Rare Beauty (including company regionals)

rarebeauty.com

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Rare Beauty Revenue up to July 2026 is 200M - 500M

revenue generated by Rare Beauty top domains

Rare Beauty top domains revenue over 3 years

Revenue for Rare Beauty top domains

rarebeauty.com200M - 500M

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Total visits to Rare Beauty's top domains

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Total visits last 3 months

Subsidiaries Breakdown

rarebeauty.com813.6K

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Avg. visit duration in Rare Beauty's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

rarebeauty.com00:01:23

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Avg. pageviews on Rare Beauty's top domains

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Average page views last 3 months

Subsidiaries Breakdown

rarebeauty.com4.46

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Rare Beauty top competitors by domain

Top similar sites in July 2026, ranked by their affinity

sephora.comCompany NameSephora USA, Inc.Employees> 10001HQUnited States, California, San FranciscoAnnual revenue> $1BTotal visits94.8MLifestyle > Beauty and Cosmetics

Top technologies used by Rare Beauty

These are the website technologies, by industry, used by Rare Beauty top domains

Conversion & Analytics (17)

Google Analytics

Advertising (15)

DoubleClick

Payment & Currencies (11)

Cart Functionality

eCommerce (9)

Swap

More Technologies

15

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News & Signals from Rare Beauty

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsRare Beauty hired Ella Bright as celebrity ambassador on Jul 22nd '26.Rare Beauty has appointed Off Campus actor Ella Bright as its first-ever celebrity ambassador, marking a milestone for Selena Gomez's beauty brand.

NewsRare Beauty launched Rare Beginnings fragrance on Jul 1st '26.Rare Beauty launches Rare Beginnings fragrance.

NewsRare Beauty partnered with Fred & Farid Group on Jul 1st '24.Rare Beauty created the campaign with Fred & Farid Paris, described as a long-term creative partner.