ShootDotEdit Market Share Analysis for November 2025

Instagram, the wedding photographer's paradise, offers a perfect platform to attract ideal couples through the use of relevant hashtags. To answer the burning question, “What hashtags do photographers use on Instagram?”, we’ve compiled a list of 25 popular Instagram hashtags for wedding photographers to use in 2023. Using Instagram to attract new clients and grow your wedding photography business is a smart strategy, and adding hashtags to your posts helps drive traffic and increase your Instagram followers! It is a modern way to skyrocket your reach to find and book potential clients. To further help you out, we have listed a few tips and tricks to maximize your Instagram strategy. Lastly, don’t miss the bonus we have for you! 25 Ultimate Instagram Hashtags For Wedding Photographers 2023 Bridal Hashtags  When a bride is seeking inspiration on Instagram, she is likely to explore wedding hashtags, using them as a way to discover and collect ideas for her special day. Including the right hashtags on your posts will direct you to ideal clients. The best hashtags for wedding photographers to attract brides to their Instagram page are as follows: 1. #Weddingphotography Wedding photography hashtags are the top performers on Instagram. They will tell you what a client is looking for when searching for a photographer to shoot their wedding day. Include this on your Instagram post, and share your work from a past wedding. 2. #Weddingphotographer Include this hashtag in your posts to allow couples to find you and view your work on Instagram.  Our tip: These two Instagram hashtags alone can bring increased traffic to your IG page. 3. #Photo It may seem like an obvious choice, but it is one of the highest-ranked Instagram hashtags. After all, as a wedding photographer, you will provide your clients with breathtaking photos from their big day! 4. #Engagement (or #Engaged) Your first interaction with many clients will be through their engagement session, which is why y