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Smarties

November 2025

Smarties Market Share Analysis for November 2025

Smarties Candy Company is a confectionery company well known for its namesake candy, Smarties. Edward "Eddie" Dee founded Ce De Candy in Bloomfield, New Jersey, in 1949. Dee emigrated from England to the United States.
Food and Drink > Food and Drink - Other
Domainsmarties.com
Year Founded1949
Employees51 - 200
Annual Revenue$10M - $15M
HQ:United States, New Jersey, Union
smarties.com
Smarties
Smarties (including company regionals)
  • smarties.com
    smarties.com
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Smarties Revenue up to November 2025 is 10M - 15M

revenue generated by Smarties top domains

Smarties top domains revenue over 3 years

Revenue for Smarties top domains

smarties.comsmarties.com10M - 15M
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Total visits to Smarties's top domains

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Total visits last 3 months

Subsidiaries Breakdown
smarties.comsmarties.com21.4K
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Avg. visit duration in Smarties's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown
smarties.comsmarties.com00:00:44
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Avg. pageviews on Smarties's top domains

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Average page views last 3 months

Subsidiaries Breakdown
smarties.comsmarties.com2.81
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Smarties top competitors by domain

Top similar sites in November 2025, ranked by their affinity

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Top technologies used by Smarties

These are the website technologies, by industry, used by Smarties top domains

Social (12)

Instagram

Instagram

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Widget (4)

Twemoji

Twemoji

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Audio Video Media (3)

YouTube

YouTube

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Email Services (3)

Sendgrid

Sendgrid

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More Technologies

8

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News & Signals from Smarties

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsSmarties Candy Company launches Smarties U.School is in session, and Smarties is launching Smarties U to reward students nationwide.
September 20, 2024Read More
NewsSmarties Candy Company launched recyclable paper packaging for confectionery products worldwide on Jan 1st '21.During 2021, Smarties introduced recyclable paper packaging for its confectionery products worldwide, this strategic change by Nestlé removes approximately 250 million plastic packs sold globally every year.
January 19, 2022Read More
NewsSmarties Candy Company launches updated sharing chocolate bar packaging.This week, Smarties have launched their updated sharing chocolate bar packaging, recently announced by Nestle to only use recyclable paper moving forward.
February 10, 2021Read More

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